Stephanie Lanier Email & Phone Number

Stamford, Connecticut, Us

Atlanta, Georgia, Us

Manager of Operational Compliance ensuring flawless delivery of multi-channel marketing campaigns, streamlining Agile and SCRUM processes, and ensuring campaign portfolios are optimized and define ways of working across Integrated Media.• Manage the marketing orchestration data pipeline, and audience syndication across all digital channels.• Project manage data flows and the launch of campaigns through setup and email template approval, data segmentation, and QA on paid media, direct mail, and SMS, and PPC programs.• Work with Data Science and Data Governance teams to establish data hygiene standards and workflows across all channels.• Work with external partners to implement agile workflows, and business processes flowing into our team.• Establish product management and SCRUM methodologies for increased connectivity on cross functional teams.• Establish an IT support ticketing process for non-technical teams to enhance marketing operations team outputs.• Develop individualized training plans to upskill associates to increase team productivity.• Established mentoring program to increase efficiency, innovation, SME knowledge of campaigns on email data, execution, data logic and modeling to ensure thought leadership of marketing portfolio.• Established a process for entire marketing operations team to monitor and Measure KPI’s to develop continuous campaign improvement across channels.• Establish Campaign portfolio review for 30+ campaign portfolios to enhance efficiency on run times and encourage thought leadership for continuous improvement.• Serve as the interim Manager to Product Managers, and Program Managers while standing up an agile process for all digital marketing channels.

Atlanta, Georgia, Us

Manages and executes marketing operations for digital advertising. Enabled team efficiency and collaboration that leveraged digital marketing data to create optimized business solutions and enable team efficiency and collaboration.• SME for complex email marketing functions in database management, audience segmentation, data modeling, product features, data execution processing, email deliverability, and email platforms.• Managed and provided thought leadership of Product Partner Cleanroom to lead cross-functional teams to architect a new managed service offering for THD that is unique to the industry.• Migrated all Strategic Marketing emails from Salesforce Marketing Cloud to MessageGears for department wide budgetary savings.• Responsible for the continuous optimization of operational processes, documentation of systems, and improving methodologies for Strategic Marketing goal advancement.• Served as a liaison between Strategic Marketing, Data Science and External Vendors to establish operational congruence in tracking and reporting with Measurement teams.• Improved resource management and streamlined data workflows through solutioning for roadblocks on the Platform Ops change team for increased team output.• Enabled offshore team success by developing training procedures and processes to improve operational standards.• Developed and lead a training program for increased understanding between Strategic Marketing, Data Science, and Ad Ops teams to improve working relationships and provide clarity between processes.• Responsible for entire process from project research to development and implementation including managing the QA, and troubleshooting process on campaigns to solve for high priority deliverables.• Managed the use of 1P digital marketing data across teams and oversee creative agencies and vendors to enable campaign deployment and activation.

Stamford, Connecticut, Us

Responsible for continuous campaign improvement and successful execution of marketing campaigns through e-mail marketing for PLCC, CareCredit, and Retail Card campaigns across multiple B2C credit clients.• Collaborate with cross functional teams such as client marketing, channel, and data team to ensure all campaign deliverables and approvals met qualifications and legal requirements in Workfront• Executed e-mail marketing campaigns using HTML, reference tables, file only and dynamic content• Assisted in maintaining projects launch dates for multiple clients automated, and dynamic email campaigns• Communicated with cross functional teams on data segmentation, content accuracy and effectiveness, and email automation workflows for continuous improvement to the customer experience

Alpharetta, Georgia, Us

Responsible for the digital marketing strategy for 4 brands and execution of multi-channel tactics to enhance audience lifecycle campaigns for acquisition, engagement, and retention.• Owned the customer journey and contact lifecycle and execute B2B & B2C onmi-channel campaigns across 4 brands• Project managed and executed the integration of 4 CRM's into one marketing technology stack• Enhanced customer journey marketing and segmentation through database analysis• Collaborated with cross functional teams to develop a content roadmap and project management workflows• Designed market segmentation plan for hyper-targeted lifecycle campaigns to create new opportunities for the product portfolio• Grew audience engagement by 10% on B2C & B2B marketing channels by providing enhanced customer experience across marketing channels• Implemented lead scoring practices to enable higher conversions and targeted segmentation with a 10% increase in conversion.• Managed account-based marketing for over 70 clients and monitor CPM/CPL campaigns across channels• Monitor and Measure KPI’s to develop continuous campaign improvement across channels• Resolved delivery issues by developing project plans for enhanced database hygiene and legal compliance

Atlanta, Ga, Us

Responsible for planning, executing and maintaining all components of email marketing, and leading end to end customer campaigns to increase acquisition, personalization and growth initiatives.• Developed an Agile project workflow to collaborate cross-functionally with merchants, product and creative teams • Mapped customer journey to improve customer experience that led to 30% growth in audience engagement• Project managed the migration of a new domain for 20% increase design and delivery of marketing campaigns• Managed the digital strategy for B2B and B2C, retail and credit card email marketing campaigns• Enhanced audience click-through-rate by 3% by developing data continuity for marketing automation campaigns• Developed new acquisition, personalization and go-to-market strategy for email automation • Coded and connected data extensions and API’s for developing enhanced marketing personas

Atlanta, Georgia, Us

Responsible for project management of interactive marketing, web development projects, and email marketing campaigns as well as overseeing creative and technical teams, and executing e-commerce, B2B, B2C marketing.• Project Managed the creation and distribution of all marketing assets across business stakeholders• Strategized and executed domestic and international e2e marketing campaigns across all digital marketing channels• Managed digital and print ad-spend budget and placement for B2B & B2C Campaigns• Built and executed B2B & B2C customer journey marketing campaigns to targeted segments• Planned marketing automation, segmentation and customer journeys to reach cross selling revenue goals• Collaborated with analytics team to establish KPI reporting for QBR’s to define product success• Worked with re-targeting and PPC, and PDP teams to establish parameters for growth and user experience

Marietta, Ga, Us

Developed content for digital marketing campaigns and executed marketing solutions for customer journey, and persona development.• Planned and executed B2B email campaigns • Managed social media strategy on Twitter, LinkedIn, Google+• Designed marketing collateral for customer webinars, case studies, trade shows and product demos• Launched website on WordPress, set up SEO and Google Ads to enhance traffic• Developed reporting dashboards through PowerBI, Google Analytics and Pardot

New York, Ny, Us

Responsible for assisting in account management, client communications, event planning, print and digital ad sales support.• Booked and placed print and digital ads in regional Fortune, Money, and TIME magazines• Planned & coordinated editor and client events• Developed ad pricing for Fortune & Money magazine• Conducted market research and reporting for southeast sales team• Developed and maintained marketing collateral for B2B e-mails, and client presentations• Streamlined communication between clients, production department, and sales teams

Atlanta, Georgia, Us

Responsible for all external media, digital media, sales support, coordination of customer events, press releases, and assisting in corporate strategy, and coordination of internal communication projects.• Organized analytics and reporting for Board of Trustees and C-suite meetings• Managed all web and app creative and messaging• Managed collateral for industry wide Customer Summit event and 10 annual trade shows with 500K budget• Coordinated media relations, wrote and distributed press releases and re-branding campaign• Designed and composed collateral materials, customer pitches and promotional items

Atlanta, Ga, Us

Responsible for assisting in development of the digital media strategy, developing social media, and coordinating live events with digital content.Developed digital and social media strategies an analyticsSuccessfully implemented crisis management strategies during Beluga AcquisitionDesigned and implemented ‘Shark Week’ partnership strategy with Discovery ChannelPreformed website maintenance and updates through HTML codingCoordinated Home Depot and Georgia Aquarium partnership campaignMaintained all social media including Facebook, Twitter, Pinterest, Google + Composed blog and internal newsletters