Lani Masamoto Email & Phone Number

San Diego, CA, US

Carlsbad, California, United States

• Managing and supervising multiple projects and teams
• Ensuring resources are allocated according to project needs
• Directing the design and development of creative materials
• Ensuring brand identity and message consistency across channels
• Meeting brand objectives, values, budgets, and deadlines
• Leading and participating in photo/video shoots

Carlsbad, CA

• Assisted in managing the workflow of incoming requests
• Executed projects from the conceptual stage to final product against deadlines
• Created exceptional packaging designs across multiple product categories
• Translated concepts and designs into production specifications
• Created understandable documentation from design concepts
• Communicated documentation and specifications to/with vendors

Redwood City, CA

• Partner with marketing to deliver quality and accurate creative assets
• Develop print and digital e-commerce campaigns within the direct mail and digital team
• Contribute to brainstorming sessions and concept/design review meetings

San Luis Obispo, California Area

• Designed print and digital components for marketing campaigns
• Worked with vendors to review proofs and production timelines
• Produced multiple projects for clients in a fast-paced environment

Encinitas, California Area

• Organized and tagged over 9,000+ assets for storage on digital asset management software
• Assisted marketing and design team to create 7 pitch decks over 3 months
• Teamed with marketing to develop graphics for 3 annual corporate events
• Integrated digital asset management software for use
• Revamped existing print and digital collateral with new brand standards

San Luis Obispo, CA

• Provided in-house design services for advertising clients
• Awarded the #1 College Media Design Program of the Year by the CMBAM Annual Contest
• Executed 2 major campus-wide Mustang News campaigns per year
• Communicated and serviced external clients to determine their needs
• Raised brand awareness through development of promotional items
• Facilitated project requests from advertising teams in fast-paced environment

San Luis Obispo, CA

San Diego, CA

• Assisted marketing and design team to help grow social media standing
• Contributed 100+ visuals, graphics, and icons for website redesign
• Designed 2-4 graphics per week for a variety of social channels
• Overhauled digital and print corporate materials through implementation of new guidelines