Lani Masamoto Email & Phone Number

San Diego, Ca, Us

San Diego, Ca, Us

Carlsbad, California, United States

• Managing and supervising multiple projects and teams• Ensuring resources are allocated according to project needs• Directing the design and development of creative materials• Ensuring brand identity and message consistency across channels• Meeting brand objectives, values, budgets, and deadlines• Leading and participating in photo/video shoots• Keeping up with the latest trends, strategies, and technologies• Evaluating creative team performance and guiding improvements

Carlsbad, Ca

• Assisted in managing the workflow of incoming requests• Executed projects from the conceptual stage to final product against deadlines• Created exceptional packaging designs across multiple product categories• Translated concepts and designs into production specifications• Created understandable documentation from design concepts• Communicated documentation and specifications to/with vendors• Created mocks to represent the final design concept

Redwood City, Ca

• Partner with marketing to deliver quality and accurate creative assets • Develop print and digital e-commerce campaigns within the direct mail and digital team• Contribute to brainstorming sessions and concept/design review meetings

San Luis Obispo, California Area

• Designed print and digital components for marketing campaigns • Worked with vendors to review proofs and production timelines• Produced multiple projects for clients in a fast-paced environment

Encinitas, California Area

• Organized and tagged over 9,000+ assets for storage on digital asset management software• Assisted marketing and design team to create 7 pitch decks over 3 months• Teamed with marketing to develop graphics for 3 annual corporate events • Integrated digital asset management software for use• Revamped existing print and digital collateral with new brand standards

San Luis Obispo, Ca

• Provided in-house design services for advertising clients• Awarded the #1 College Media Design Program of the Year by the CMBAM Annual Contest• Executed 2 major campus-wide Mustang News campaigns per year• Communicated and serviced external clients to determine their needs• Raised brand awareness through development of promotional items• Facilitated project requests from advertising teams in fast-paced environment

San Luis Obispo, Ca

San Diego, Ca

• Assisted marketing and design team to help grow social media standing• Contributed 100+ visuals, graphics, and icons for website redesign • Designed 2-4 graphics per week for a variety of social channels• Overhauled digital and print corporate materials through implementation of new guidelines