Lani brings nearly 15 years of experience in private markets, where she has led creative strategy, brand identity, and design for asset management firms across sectors such as venture capital, private credit, and real estate. She excels at launching brands for first-time fund managers and effectively supports their growth through strategic design initiatives.Lani also has experience working with successful enterprise and venture-backed startups adding value across the spectrum of design: from mentorship, hiring, product feedback, and being a conduit to help teams overcome design challenges.Lani holds a B.S. degree, with a focus on marketing, from Oregon State University.Strengths Finder: Deliberative, Maximizer, Achiever, Relator and Focus