Lani Hepple Email and Phone Number
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My professional experience has all had one thing in common: connecting people. I've worked in collaboration with national organizations, a global online community and review website, multinational brands and small businesses and consider myself a "specialised generalist". I am excited by strategies driven by real data. I'm an advocate for supporting local businesses, delivering high quality content, media results and business growth driven by considered strategies. All of these draw upon my experience and curiosity for creative concepts, content, and supporting a brand's growth from start to finish. As a publicist for my clients I have secured them (earned) coverage in publications including: Inside Out, StartUp Smart, ShortPress, Nine.com.au, The Sunday Telegraph, The Australian, New Idea, The Courier Mail, Brisbane News, Sunrise, Today Show and many more. Specialities:Digital Marketing, Community Management, Copywriting, Concept Development, Brand Management, Relationship Management, Marketing & Communication Strategy, Team Management, Directing Videography and Photoshoots, Event Management, Event Concepts, Creative Identity Development. Budget Management.
Brisbane City Council
View- Website:
- brisbane.qld.gov.au
- Employees:
- 4079
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Team Leader, Media, Editorial & Internal CommunicationBrisbane City Council Dec 2023 - Present -
Acting Team Leader, Media And EditorialBrisbane City Council Mar 2023 - Dec 2023 -
Senior Communications OfficerBrisbane City Council Oct 2022 - Mar 2023Brisbane, Queensland, Australia -
Acting Senior Communications OfficerBrisbane City Council Jul 2022 - Oct 2022 -
Media OfficerBrisbane City Council Dec 2021 - Oct 2022Brisbane, Queensland, Australia -
Content WriterRsl Queensland Feb 2020 - Dec 2022Wrote content including feature stories (and interviewing talent) for RSL Queensland's blog and quarterly magazine, RSL News. Supported Managing Editor and content team to develop campaign copy for website and social media including ANZAC Day and Remembrance Day campaigns. -
Freelance CopywriterPr, Copywriting And Communications Strategy Mar 2010 - Dec 2022Brisbane, AustraliaI work with small businesses and brands to tell their story. From copywriting, digital strategy and content creation & curation, I'm available to work with you to launch your brand, create blog articles and schedules or establish media relationships. Let's start the conversation over a coffee to discover what it is your brand or business needs. I've worked with several local businesses and brands including: • RSL Queensland - campaign copy, social media copy, editorial (blog and magazine) feature articles • Brisbane Economic Development Agency (BEDA) - communication strategy development • Brisbane City Council - proactive content development in line with overall content strategy for online platforms, city-wide publications, media, and public relations, and campaign content. • Poplabs Creative Entrepreneur Incubator Program • GIVIT • NAT. & ECO. Skincare • Scrumptious Reads• Tilma Group• Stocard - PR support for soft launch in Australia • Jackie Howe Festival of the Golden Shears• Tourism & Events Queensland
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Content Marketing CopywriterVroomvroomvroom Oct 2019 - Apr 2020Brisbane, Queensland, AustraliaProvided weekly content support to content marketing team based in Brisbane and Manila updating and writing key content for pages, with SEO in mind, across websites for Australia, Canada, UK, US and Europe. Unfortunately, due to COVID-19, the content team were made redundant in April 2020. -
Media And Publications OfficerBrisbane City Council Aug 2018 - May 2019Brisbane, Australia- Generated positive, proactive media, social media and editorial content for Council projects to achieve business direction and support Council's vision.- Produced written media materials and identified/managed successful media opportunities, resulting in coverage across major television, print and radio news outlets.- Responded to reactive media inquiries with urgency, strategy and accuracy, including in an on-call capacity.- Effective and collaborative relationship management across wide range of internal and external stakeholders, including the Lord Mayor, Councillors, media and Council staff.- Strategic planning and communication aligning with company values and strategic direction.- Exceptional standard of communication in a time-sensitive and confidential environment.- Researched, wrote and edited content for various publications, distributed to over 500,000 residents and various audience segments.Key Achievements:- Lifestyle stories written for blog consistently among the top opened eDM links -
Account Director (Acting General Manager Feb 2018 - June 2018)Deane & Co Apr 2016 - Aug 2018Deane & Co. develops creative marketing strategies for passionate, driven entrepreneurs who are ready to work smarter. We working with SMEs in the lifestyle fields, including hospitality, travel, beauty, wellbeing, design and non-profits. As a small team of two, I am responsible for overseeing the day-to-day management of the agency's client roster including strategy development, implementation, mentoring and general agency operations. I work (and have worked) with clients such as:• ClassPass• NEXT Hotel Brisbane• Erica Brooke Skincare• Botero • YCL Jewels • Brisbane Barre Studio• Statler & Waldorf • 100 Burgers Group - Welcome to Bowen Hills • Bianca Mavrick • Kester Black
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Publicist (Project Contract) - Experience Engagement And Digital ChannelsTourism And Events Queensland Nov 2015 - Apr 2016Brisbane, AustraliaIt's Live! in Queensland is the destination to discover more than 116 events happening in the best locations around the state in 2016. Working with the Tourism & Events Queensland publicity, marketing and events teams, I'm slinging words via the Queensland blog, managing media outreach (paid and earned) and hosting famils that tell the stories of the It's Live! in Queensland events. -
Senior Community ManagerYelp.Com.Au Mar 2012 - Nov 2015Brisbane Area, AustraliaMy role revolved around nurturing the Yelp Brisbane community online and offline. From sniffing out cool events, to marketing, local business owner outreach, hosting events and more, I spread the word about what Yelp's all about: connecting people with the best local places through the most reliable and useful community-contributed reviews, photos, and tips.As the city's Senior Community Manager I; • Developed strong relationships with local venue owners, brand managers, and PR agencies to collaborate on Yelp events and partnerships • Conceptualised, planned, and executed exciting events for the community that promote local businesses while raising the profile of Yelp in Brisbane • Marketing outreach and negotiation of mutually beneficial sponsorships • Digital content creation & curation for Yelp Brisbane social media channels• Copywriting for Weekly Yelp newsletters, pitches to venue owners and marketing partners, and communication to the community via eDM and social media• Community Management; connecting both online and offline with Yelp contributors and advocates• Exceptional time management in a completely autonomous, remote-based role• Support for other State Managers in APAC region when required• Preparing case studies and advice to other city managers globally• Representing Yelp at public speaking engagements and business launches
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Brisbane Curator / EditorThe Fetch Oct 2011 - Jul 2012BrisbaneEdited and curated the fortnightly Brisbane edition of The Fetch covering business, digital and creative events. Identified and interviewed talent for regular local profiles and curated content for target audience.
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Digital Account Manager / CopywriterBrio Group Aug 2011 - Mar 2012BrisbaneDigital Account Management Project ManagementDigital Strategy (Social Media)CopywritingContent StrategyEditor | BrioDaily.com.au -
Senior ConsultantPpr Jul 2010 - Aug 2011PPR is a national public relations agency with offices in each capital city. As a senior consultant I am invovled with the daily management of several client's communications strategies, media relations, online content strategy, digital strategy, specialist writing and new business development. -
Program CoordinatorYes Brisbane & Visible Ink Social Incubator Program Mar 2010 - Jul 2010Social innovation and community engagement program supporting entrepreneurs starting their own businesses.
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EditorOn Line Opinion Apr 2010 - May 2010On Line Opinion is a not-for-profit e-journal that aims to provide a forum for public social and political debate about current Australian issues. I was contracted in this role for one month while the editor was on annual leave. The role involved daily liaison with writers including providing feedback and sourcing articles, editing existing web copy and new submissions, uploading website content, developing and distributing of three daily e-newsletters.
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Account ManagerIgnite Pr & Marketing Feb 2009 - Feb 2010Ignite PR & Marketing (formerly LapePhelan Marketing Communications) is an integrated agency providing clients with a number of in-house services including (but not limited to) corporate public relations; promotions; event management; product launches; strategic and direct marketing; copywriting; and much more. As an account manager I managed key agency client accounts in the B2B, franchising and consumer retail sectors. I was also responsible for spearheading the agency's digital offerings to clients.
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Communication OfficerAct For Kids Nov 2008 - Dec 2008ACT for Kids is a not-for-profit organisation that works to break the cycle of abuse and neglect within Australian families. I was hired as an in-house communications officer to manage the media relations of the charity, build the profile of the charity in local press, prepare and edit internal communications publications, and provide support to the Communications Manager with government proposals and relations. Due to economic downturn in the organisation, I was made redundant. Further information on the organisation can be found at www.actforkids.com.au
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Public Relations Manager [Contract Position]Coco Republic Jul 2008 - Sep 2008Sydney, AustraliaCreated and executed new product launch events for outdoor furniture range across QLD & NSW stores. Managed national PR placement and requests for brand. -
Account ManagerBay Street Mediaworks Sep 2007 - Jul 2008Sydney, AustraliaManaged and executed key agency client full service marketing campaigns including collateral development and brand management. Clients including Paul Newman's Own, Thalgo and IPOH group properties.
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Account CoordinatorBay Street Mediaworks Jun 2006 - Sep 2007Provided support to existing clients before managing and executing key agency client full service marketing campaigns including collateral development and brand management. Clients including Paul Newman's Own, Thalgo and IPOH group properties.
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Account AssistantBay Street Mediaworks / Kinetics Oct 2005 - Jun 2006Position was shared between the two companies, Bay Street Mediaworks and Kinetics. My duties were shared between each company spending half a week with each. Duties included provided account support to Account Managers and senior staff, media list development, product mail-outs and general administrative duties.
Lani Hepple Education Details
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Journalist, Public Relations
Frequently Asked Questions about Lani Hepple
What company does Lani Hepple work for?
Lani Hepple works for Brisbane City Council
What is Lani Hepple's role at the current company?
Lani Hepple's current role is Media and Editorial Professional.
What is Lani Hepple's email address?
Lani Hepple's email address is la****@****ail.com
What is Lani Hepple's direct phone number?
Lani Hepple's direct phone number is (210) 242*****
What schools did Lani Hepple attend?
Lani Hepple attended University Of Southern Queensland.
Who are Lani Hepple's colleagues?
Lani Hepple's colleagues are Morgan Grant, Candice Whittle, Angela Wark, Adam Mooney, Mitch Barlow, Richard Ditchfield, Karen Malcolm.
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