Lanita Brinson Email & Phone Number

I've had a longstanding retail career in operations, visual merchandising, leading regional teams and special projects. Throughout my career, I’ve held various positions including district manager, regional brand zone manager, and regional visual merchandiser. These experiences have provided me with a strong understanding of event production, store layouts, planograms, and design. I have dedicated my career to creating visually stunning designs and services tailored to the unique needs of national business initiatives and campaigns. I take pride in encouraging and inspiring others to achieve success, and helping businesses create engaging displays.Here are my strong points:• Visual merchandising design and execution• Color theory, planograms and layout design• Attention to detail• Brand awareness and marketing• Inventory management• Time management• Project management• Communication and collaboration with cross-functional teams• Consumer behavior• Strong organizational and planning skills• Adaptability and flexibility to work in different retail environments• Understanding of the target market and consumer demographics

• 

  Zone Visual Merchandise Manager

  Tailored Brands, Inc.

  May 2003 - Present - Atlanta Metropolitan Area

  - Designs planograms in Adobe InDesign and real-time merchandise documents for visuals, sales, and zone managers. - Performs on-site visits for seasonal visual strategy to ensure promotional events and presentations are executed according to plans. - Territory management of 80 stores and over 200 personnel including managers, assistant managers, and team leads for creation and execution of plans. - Developed strategic plans to improve shop traffic patterns and merchandise visibility. - Developed schedules, and weekly check-ins for new documents. - Promoted into multiunit, operational visuals position for 20 stores within the Atlanta market to achieve company objectives and ensure compliance. - Supervised visuals and sell-through methods to achieve sales objectives.- Worked with regional stores with daily visits, mannequin interior and window setup to ensure seasonal trends and requirements were achieved.- Remediated low performing stores in regional markets to the company standards. - Designed visual features that led to increase in sales by reducing redundancies in product assortment. - Improved customer service experience and store performance while through business operations, staff management and all business transactions.- Evaluated and created fiscal and operational controls and management over South Georgia Market and 20 store managers. Consistently exceeded monthly and quarterly sales goals - Other relevant experience: Store Manager, Operations Manager, Training Manager.

• 

  Clark College