Marketing And Content Manager (Contract Position)
CurrentAs part of my contract position currently held at Phoenix 2 Retail I am mainly responsible for creating and executing graphic design elements, digital marketing, and e-commerce management. This includes the following: Graphic Design: • UX design• Website banner design• Social media image design• Social media video design• Design of brochures• Design of email signatures• Design of business cards• Design of in-store posters• Design of pull-up banners• Newsletter designCopywriting• Copywriting for point-of-sale materials• Online blog writing• Content writing for social media• Compiling product descriptions • Compiling product meta titles, meta tags, meta descriptions, and alt image descriptions• SEO article writing• Newsletter content writingSocial media• Content calendar creation• Content distribution• Content management• Community managementE-commerce• Build landing pages• Landing page copywriting• Create user journeys• Optimize for mobile friendliness• Weekly website maintenance• Website troubleshooting• Product uploadsGeneral• Planning and execution of all e-commerce marketing campaigns within timelines• Monthly briefing meetings to get client requirements and insights on any new brands• Conducting research to analyze competitors, market trends, and customer behavior• Supporting the Marketing Director in establishing and evaluating a marketing strategy by analyzing and assembling sales forecasts, monthly promotional activities, and campaigns• Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.• Set up tracking systems for marketing campaigns and online activities.• Social Media reporting and Campaign Reporting• Keyword research• Liaising with ambassadors• Recruiting ambassadors• Assisting Marketing Director in managing and executing large-scale printing briefs• Liaising with printers to ensure print assets are delivered on time for events