Lanna Mosca-Abreu Email & Phone Number

Boston, MA, US

· Create and manage event and social media calendars· Plan and coordinate all on and off-site events· Create social media content including photos, videos and story content that are in line with the company mission and brand

• Assisted Lead Stylist in photo shoot preparation by reviewing project briefs and shopping for product/props consistent with the look/feel of the brand and tone of the overall shoot
• Provided assistance throughout the length of photo shoots, including preparing each shot, organizing/prepping product samples, creative input, and maintaining the flow of the project from start to finish
• Oversaw and handled the return process from each shoot, including scheduling appointments with stores, sorting product, and executing returns

• Reviewed all marketing projects to ensure they met project goals and vision of the Vice President of Marketing
• Assisted the Marketing Manager in development, execution, and delivery of all marketing, communications, and advertising strategies
• Executed tactics to grow the social presence/followers and reinforce brand positioning, including planning, content creation, copywriting, and data analysis
• Coordinated all aspects of email campaigns by collaborating with buyers, e-commerce, and designers to highlight an on-brand product selection to drive engagement and sales
• Maintained weekly marketing communications to all store locations (80+)
• Managed projects through SharePoint and Basecamp software

• Collaborated on ad hoc marketing campaigns to stimulate business and grow brand awareness (local, digital, social media)
• Ensured the marketing and e-commerce departments had the proper text, imagery, and samples to promote new vendors via social media, website, email, and in-store signage
• Coordinated direct mail marketing (catalogues, postcards, etc.) from pre-production to post including sample collection, schedule management, organization, proofing process, etc.
• Planned, executed, and attended company events (promotional, signings, corporate, etc.)

• Project management
• Corporate and store communication
• Maintained varying pages in online database to keep files up to date
• Supply ordering and price comparisons/analysis
• Sent out inventory supplies to stores when necessary
• Research and writing – policy and procedures

Natick, Massachusetts

• Possessed keys and completed opening and closing procedures individually
• Executed floor sets including styling product on mannequins, tables and hang bars
• Window and product display installation
• Recovered and replenished the store, executed merchandising directives and maintained visual merchandising presentations
• Organized, delegated, prioritized assignments and met deadlines
• Communicated effectively with clients, members of management, and store associates

Natick, MA

• Consistently provided an exceptional client experience
• Recovered and replenished the store, executed merchandising directives and maintained visual merchandising presentations
• Understood the cultures and ensured compliance with all values and behaviors, as well as store operational standards
• Maintained a clean store environment
• Additional responsibilities as assigned

Natick, MA

• Exceeded the customer’s service expectations
• Assisted in maintaining store merchandising and operational standards
• Maintained a high level of awareness and concern for Loss Prevention
• Facilitated the zones of the floor based on business needs
• Performed all register functions

Bachelor’S Degree, Liberal Arts - Merchandising And Marketing, 3.85

Activities and Societies: Phi Kappa Phi

Education record

Completed second semester online.

Education record

Completed first semester.

High School Diploma

Activities and Societies: Varsity Cheerleading and Student Leader of the Ambassador Program.