Lannie Byrd

Lannie Byrd Email and Phone Number

Chief Operating Officer @ mhp.si | Digital Transformation, Marketing Strategy | Change is fun @ mhp.si
Lannie Byrd's Location
Memphis, Tennessee, United States, United States
Lannie Byrd's Contact Details
About Lannie Byrd

Deep marketing experience integrating digital and traditional marketing tactics with a 25+ year history of growing companies and brands. True storyteller always looking for the right medium to connect with the audience. Digital nerd with experience in every facet of the marketing process-- website development, digital media, videography, photography, search engine optimization and social media engagement.

Lannie Byrd's Current Company Details
mhp.si

Mhp.Si

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Chief Operating Officer @ mhp.si | Digital Transformation, Marketing Strategy | Change is fun
Lannie Byrd Work Experience Details
  • Mhp.Si
    Chief Operating Officer
    Mhp.Si Sep 2020 - Present
    Little Rock, Ar, Us
    Lead client and product teams with full P/L responsibilities in a full-service performance marketing firm with a diversified base of clients in telecommunications, healthcare, higher education, financial services, government and legal served by over 130 employees. Served as lead marketing strategist in engagements with key clients.
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  • Mhp.Si
    Chief Operating Officer, Family Of Companies
    Mhp.Si Sep 2020 - Present
    Little Rock, Ar, Us
    Lead shared services between companies in the MHP/Team SI Family of Companies. Oversee administrative services for the MHP/Team SI Family of Companies including finance, administration and human resources.
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  • Mhp.Si
    Chief Operating Officer, Team Si
    Mhp.Si Sep 2014 - Aug 2020
    Little Rock, Ar, Us
    Lead the day to day operations of a digital marketing firm recognized four-times as an Inc. 5000 fastest growing private companies. Supervised product development and team leaders in account management, analytics, media, content marketing, search engine optimization, social media, web development, interactive creative and video production. Lead client engagements with account services and sales teams focused in healthcare, higher education, financial services and legal verticals. Developed hiring and training best practices as agency staff grew to 120+ employees. Created and mentored second level of leadership to supervise individual teams. Managed acquisitions to grow web development team and developed video production team to bring service services in-house. Managed relationships with outside vendors and other marketing agencies.
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  • Mhp.Si
    Executive Vice President Of Operations, Social Innovation
    Mhp.Si Sep 2013 - Sep 2014
    Little Rock, Ar, Us
    Lead operations for a digital marketing firm overseeing account teams and product teams in digital media, content, creative and social media. Started search engine optimization product. Oversaw relationships with outside vendors.
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  • Ouachita Baptist University
    Adjunct Instructor
    Ouachita Baptist University Aug 2019 - May 2020
    Arkadelphia, Ar, Us
    Taught one Online Media class per semester.
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  • University Of Arkansas For Medical Sciences
    Senior Director Of Marketing And Online Services
    University Of Arkansas For Medical Sciences Nov 2008 - Aug 2013
    Little Rock, Ar, Us
    Met strategic business goals for the University of Arkansas for Medical Sciences including the UAMS Medical Center through integration of communication strategies for traditional and digital marketing channels. Lead the strategy and creation of the university’s online presence including the design, development and maintenance of patient, education and employee websites. Directed online marketing efforts including content strategy, search engine marketing, social media engagement, email marketing and online ads. Consistently grew UAMS patient website visits at over 50 percent over previous year resulting in growth in patient online appointments and bills paid online. Expanded the UAMS patient portal, myUAMShealth, registered users to over 21,000 patients. Created campus wide social media best practice program to lead individual departments engagement with social media to reach specific audiences. Received 11 national online healthcare awards including eHealthCare Leadership Awards and the Greystone.Net Best in Class Awards.
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  • The Commercial Appeal
    Online Content Manager
    The Commercial Appeal Jan 2008 - Nov 2008
    Memphis, Tn, Us
    Managed audience development and interactive content to consistently expand the newspapers online audience by over 20 percent over the previous year. Lead cross-disciplinary teams in new product development including GoMemphis, a new weekly entertainment newspaper and website and GoMemphisTigers.com, a website focused on University of Memphis athletics. Started a social media presence including Facebook and Twitter to grow online audience. Supervised online staff including reporters, videographers, web designers and web developers.
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  • Ouachita Baptist University
    Instructor Of Mass Communications
    Ouachita Baptist University Aug 2006 - Dec 2007
    Arkadelphia, Ar, Us
    Taught a variety of mass communications courses including Online Design, Introduction to Video Production, Fundamentals of Media Writing, Photography I and Integrated Marketing Communications Campaigns. Developed and implemented digital media and online management courses. Supervised university photography staff and managed photography lab budget. Served on University Centers committee.
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  • Ouachita Baptist University
    Web Manager
    Ouachita Baptist University Jan 2001 - Aug 2006
    Arkadelphia, Ar, Us
    Managed online communications including web sites targeted at prospective students, alumni, employees, current students, and athletic boosters. Supervised interactive marketing campaigns including banner ads, email marketing and search engine marketing using analytics to maximize campaign effectiveness. Designed and developed data driven web applications for e-commerce, content management, online giving and email newsletters. Initiated Internet broadcasting of university television program, athletic events and commencements.
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  • Ouachita Baptist University
    Adjunct Instructor Mass Communications
    Ouachita Baptist University Jan 2001 - May 2006
    Arkadelphia, Ar, Us
    Taught one to two classes per semester in media writing, web site management, graphic design and video production.
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  • The Commercial Appeal
    Online Content Producer
    The Commercial Appeal Jan 2000 - Jan 2001
    Memphis, Tn, Us
    Produced and designed online editorial packages. Selected content from newspaper to be placed on website for daily updates. Lead in the addition of audio and multimedia presentations to a print driven website. Worked with reporters and editors on creating multimedia stories.
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  • Mid-South Community College
    Multimedia Producer
    Mid-South Community College May 1998 - Jan 2000
    Started local cable access channel including purchasing production equipment and developing programming including live events, telecourses and informational videos. Wrote, designed and edited print projects such as brochures, reports and newsletters. Designed and provided technical support for presentation given to President Bill Clinton, several cabinet members and national leaders of the transportation industry.
  • Kyxk Radio
    Reporter & Engineer
    Kyxk Radio Jan 1994 - Jan 1997
    Covered local county government producing stories twice a week. Produced local weather reports and commercials. Engineered high school football broadcasts.

Lannie Byrd Skills

Social Media Seo Online Marketing Social Media Marketing Email Marketing Public Relations Facebook Marketing Marketing Communications Content Strategy Web Design Advertising Leadership Integrated Marketing Newsletters Cms New Media Social Networking Editing Sem Multimedia Video Marketing Strategy Photography Graphic Design Content Management Journalism Healthcare Storytelling Analytics Media Relations Wordpress Video Production E Commerce Higher Education Web Content Photoshop Web Analytics Usability Testing Video Editing Html Css Javascript Videography

Lannie Byrd Education Details

  • University Of Memphis
    University Of Memphis
    Journalism & Strategic Media
  • Ouachita Baptist University
    Ouachita Baptist University
    Mass Communications And Political Science

Frequently Asked Questions about Lannie Byrd

What company does Lannie Byrd work for?

Lannie Byrd works for Mhp.si

What is Lannie Byrd's role at the current company?

Lannie Byrd's current role is Chief Operating Officer @ mhp.si | Digital Transformation, Marketing Strategy | Change is fun.

What is Lannie Byrd's email address?

Lannie Byrd's email address is la****@****msi.com

What is Lannie Byrd's direct phone number?

Lannie Byrd's direct phone number is +187024*****

What schools did Lannie Byrd attend?

Lannie Byrd attended University Of Memphis, Ouachita Baptist University.

What skills is Lannie Byrd known for?

Lannie Byrd has skills like Social Media, Seo, Online Marketing, Social Media Marketing, Email Marketing, Public Relations, Facebook, Marketing, Marketing Communications, Content Strategy, Web Design, Advertising.

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