- Led the redesign of ibloov learning website in collaboration with a venture capital firm to overhaul the user experience. By streamlining navigation and optimizing features, we increased user engagement by 25% and improved customer retention by 15%, especially in the event planning and tourism sectors.- Spearheaded user research and analysis, using interviews and surveys to pinpoint pain points. This led to the implementation of user-centric designs that boosted user satisfaction by 30% and reduced customer support inquiries by 20%.- Directed the creation of user flows, wireframes, prototypes, and mockups, which streamlined the development process by 40% and sped up product deployment by 10%. This was achieved through effective collaboration and the use of design systems for consistency and efficiency.

- Collaborated with designers and product managers on the Kruscat icon website, creating user flows and prototypes that enhanced navigation and engagement.- Conducted user research and interviews to refine design strategies, improving site usability based on identified pain points.- Delivered scalable design solutions with a modular system that streamlined updates and ensured consistency, aligning the product with business goals and user feedback.

- Worked with other designers to create digital products for prominent clients, assisting them in building and launching tech solutions in industries such as health, finance, e-commerce, and real estate.- Led user research initiatives, including conducting interviews, to inform and guide design decisions.- Developed user flows, wireframes, prototypes, and mockups to clearly convey design solutions.