Product Designer
Current- Led the redesign of ibloov learning website in collaboration with a venture capital firm to overhaul the user experience. By streamlining navigation and optimizing features, we increased user engagement by 25% and improved customer retention by 15%, especially in the event planning and tourism sectors.- Spearheaded user research and analysis, using interviews and surveys to pinpoint pain points. This led to the implementation of user-centric designs that boosted user satisfaction by 30% and reduced customer support inquiries by 20%.- Directed the creation of user flows, wireframes, prototypes, and mockups, which streamlined the development process by 40% and sped up product deployment by 10%. This was achieved through effective collaboration and the use of design systems for consistency and efficiency.