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Design, for me, has always been a space to explore the future, the “what ifs,” and the “in-betweens.” My process is grounded in an interdisciplinary background that blends service design with cross-cultural studies. As a Product Designer, I advocate for experiences that are community-centric, research-driven, and crafted through collaboration. I believe in design’s power to shape not only products but also the ways we connect, communicate, and grow.Currently, as part of the Retention team at GoodRx, I’m exploring ways to keep members engaged and build health partnerships that extend beyond their first coupon.Beyond the screens and sketches, you can find me contributing to Timid Magazine, mentoring aspiring product designers, or enjoying the sun in Oakland, CA. ◡̈⎯https://www.lanthivu.com/
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Senior EditorTimidSan Francisco, Ca, Us
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Senior Product DesignerGoodrx Mar 2024 - PresentSanta Monica, UsCollaborating closely with Product and Research teams to lay the groundwork for a redefined Rewards program aimed at driving user engagement and retentionLeading A/B testing and usability studies, integrating user feedback to enhance previously launched MVPs -
Senior EditorTimid May 2020 - PresentSteering Timid’s content direction and ensuring a cohesive voice across all published materialConducting in-depth interviews with actors, creatives, and leading professionals for Timid exclusives Reviewing and refining articles for clarity, coherence, and adherence to magazine standardsGuiding junior editors and writers, fostering their growth, and promoting a collaborative editorial environmentMaintaining and enhancing the voice, style, and values of Timid in all editorial outputs
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Senior Product DesignerWw / Weightwatchers Sep 2022 - Mar 2024New York, Ny, UsLed the end-to-end design and launch of the Coach Experience Platform (CXP), delivering a seamless web experienceCollaborated closely with cross-functional teams, including product, engineering, service design, instructional design, and the coaching experience team, to bring CXP to market in North AmericaConducted semi-structured interviews with WW coaches, gaining deep understanding of their needs, pain points, and future vision for CXP -
Product DesignerWw / Weightwatchers Mar 2021 - Sep 2022New York, Ny, UsHelped introduce and launch weekly challenges in five different countries on both iOS and AndroidGarnered interest and participation from 1.5 million members, with 35% successfully completing a challengeEnsured sustained engagement with 22% of members progressing to complete additional challengesCollaborated with Product, Marketing, Engineering, and Data to design and launch five additional challenges based on members’ feedbackLed user research initiatives and contributed to product strategy in close partnership with product managersDeveloped a comprehensive onboarding process by moderating internal focus groups and creating an informative playbook for both managers and new hires
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Service And Interaction DesignerFjord Jan 2019 - Mar 2021London, England, GbWork with clients across different industries, including healthcare, financial services, and government servicesCollaborate with cross-functional teams to create products, concepts, prototypes, and services informed by user research Studio lead for Fjord’s North American Inclusion, Equity, and Diversity team -
Design Researcher | Mhci+D Graduate ProgramUniversity Of Washington Aug 2017 - Jul 2018Seattle, Wa, UsPart of the MHCI+D graduate program. Advised by Smashing Ideas. Collaborated with academic researchers and other designers to create hero flows, interactive prototypes, and product videosFacilitated participatory workshops, desirability studies, and usability testingPublished an extended abstract for the Conference on Human Factors in Computing Systems -
Program CoordinatorUc Berkeley Apr 2015 - Jun 2017Berkeley, Ca, UsDesigned domestic and international experiences that helped send 1000+ students abroad over the span of five years. Led user research and established a service design framework for two inclusion and diversity initiatives.Responsibilities included:• Developing end-to-end experience scenarios for students, faculty, and international partners• Translating students’ needs and research findings into design recommendations• Team lead for the Berkeley Study Abroad website redesign• Creating branding and outreach materials• Supervising 2 - 5 student workers every semester -
Program Development AssistantUc Berkeley Nov 2012 - Apr 2015Berkeley, Ca, UsI supported the Berkeley Study Abroad programs and on-campus summer programs. Responsibilities included:• Researching new initiatives for program development • Advising students on the study abroad process
Lan Vu Skills
Lan Vu Education Details
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University Of Washington, Master Of Human-Computer Interaction + DesignHuman-Computer Interaction And Design -
Uc San DiegoInternational Studies: Economics
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University Of California, DavisInternational Relations
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Hanoi UniversityUc Education Abroad Program 2009
Frequently Asked Questions about Lan Vu
What company does Lan Vu work for?
Lan Vu works for Timid
What is Lan Vu's role at the current company?
Lan Vu's current role is Senior Editor.
What is Lan Vu's email address?
Lan Vu's email address is la****@****ers.com
What schools did Lan Vu attend?
Lan Vu attended University Of Washington, Master Of Human-Computer Interaction + Design, Uc San Diego, University Of California, Davis, Hanoi University.
What skills is Lan Vu known for?
Lan Vu has skills like International Relations, Microsoft Word, Microsoft Excel, Adobe Creative Suite, Customer Service, Leadership, Public Speaking, Editing, Social Media, Study Abroad Programs, Travel Planning, International Education.
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