Lan Smith Email & Phone Number

Phoenix, Arizona, Us

Phoenix, Az, Us

Phoenix, Az, Us

Responsible for the development and maintenance of human resource information systems (HRIS) associated with the collection, retrieval, accessibility and usage of employee information for Human Resource department planning and activities. Maintained internal database files and developed custom reports to meet the requirements of Human Resource management and staff. Planned and managed the transfer of HR personnel files to e-files to provide managers with more accurate data. Managed and assisted with all administrative aspect to ensure the smooth administration of employee retirement plan (403(b) plan). Oversaw creative processes and innovative solutions to ensure improvement on reporting and analysis. Liaised with Payroll staff to ensure accuracy and timeliness of payroll run for 650 staff members.

Administrative: Communication, Planning, Purchasing:Responsible for daily tasks, correspondence, travel arrangements, meeting coordination, calendar organization, expense reports, power point presentations and drafting letters. Performed research and/or statistical analyses and assisted in the planning and preparation of presentation materials, spreadsheets and letters.Organized and coordinated bi-monthly community outreach meetings with local community leaders.Communicates effectively will a wide range of people throughout the organization and community. Organized special events such as guests’ appearances on phone banks for newscasts and live web-casts.Managed and purchased office supplies which saved company from purchasing unnecessary and redundant supplies. Successfully negotiated with main supplier which saves the company 50% on cost.

Provided administrative support for a wide variety of companies through Temp Agency.

Phoenix, Az, Us

Project Management: Plans, implements, and administers a statewide social marketing campaign for the Arizona Nutrition Network program that targets the Food stamps participants and eligible populations. Serves as primary liaison for multi-cultural marketing and advertising agencies/contractors; monitors multi-cultural market advertisement agency/contractors and deliverables. Marketing: Develops marketing strategies and customizes them to cultural norms, oversees coordination of formative research/focus groups and message testing for specified ethnic and disparate populations; assures collateral materials are culturally appropriate and written at appropriate reading levels, provides internal staff with technical assistance on local and statewide projects and works to ensure consideration of ethnic and disparate populations in the programs of local projects including attendance at community events and other outreach activities. Public Relation: Coordinated research, writing, editing, and media and public relations campaigns. Supervised web page development, television production, and the design & production of collateral materials. Organized and implemented a wide variety of public information programs in a large, complex, and multi-faceted marketing campaignResults: Successfully launched communication project for Farmers’ Market Program which targeted low income mothers and their children. Conceptualized and implemented a marketing plan for nutrition program funded by the USDA.

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Account Management: Identified strategic marketing opportunities through networking, market research, andrelationship management with key decision makers. Developed and maintained relationship with travel agencies, corporate travel managers and vendors to create new accounts. Project Management: Managed event promotions, preparation of collateral materials and organization of materials and logistics for trade fares. Designed customized proposals and sales presentations. Skilled at listening to client needs and concerns, developing effective solutions and persuading customers to take action. Presented directly to senior executives and key decision makers.Results: Created $.5 Million in new accounts. Increased company’s profile in targeted markets by organizing trade shows and community events.

Marketing: Promoted start up company services to targeted area. Participated in team effort to create brand recognition for Foodchain’s services and products. Developed brand loyalty and established loyal customer base. Planned and participated in trade shows, and community events designed to demonstrate company’s commitment to servicing the community through it products, services and involvement.Marketing Research: Identified strategies and tactics for developing marketing campaigns. Designed and implemented market research of targeted market. Analyzed community resources to develop market potential. Implemented marketing strategies for new business development.Results: Acquired 20 new accounts (1 month). Created company brand recognition through community relations, and neighborhood events. Identified new avenues to reach client base by creating and organizing focus group studies.

Advertising: Researched and evaluated European’s cosmetic and clothing market potential, market trends, and prepared market analysis documents and videos. Communication: Created ‘Vox Pop’ (short advertising videos for in-house use known as voice of the population) for a variety of products that spanned from sliced bread to skin moisturizer. Results: Contributed to the making of a national advertising campaign for L’Oreal Cosmetics.

Market Research: Developed and implemented survey for non-profit organization. Utilized market research to advise client on development of future research and marketing strategies. Researched marketing opportunities within existing markets.Presentation: Prepared and presented market research and reports to client and board members.Results: Built sound marketing and research foundation for organization to continue their marketing efforts. Created directions for company to base marketing campaigns and rebuild brand image and brand equity.

Human Resources: Developed and managed recruitment process, including screening, interviewing and orientation of new employees. Created and co-edited staff’s newsletter to facilitate communication process between employees and managers. Facilitated and liaised communication channels between management and employees.Benefits Administration: Managed expatriate’s benefits program for employees in Britain, Europe and South Africa. Administered contracts for employment, housing, utility bills, and travel for expatriate employees.Results: Decreased company’s risk of hiring undocumented workers by 20%. Protected company from incurring federal fines.

Ma, Marketing

Bba, International Management & Human Resources