Greg Lantz Email & Phone Number

South Carolina, United States

Exton, PA, US

Responsible for managing the strategy, planning, and execution of paid media campaigns across search, programmatic display, video, and paid social. Develop select industry paid campaigns from beginning to end, aligning media strategies with marketing engagement and nurturing strategies, optimizing to meet paid KPI performance benchmarks, and delivering.

Expert paid media management, that runs with your team’s goals in mind, not independent of them.Over 15 years of experience managing and optimizing paid media campaigns. Experience spans a wide breadth of customers; from agency partners, to publicly traded businesses, to emerging DTC brands, I've has likely worked with a business similar to yours. Clients.

Charleston, South Carolina, US

Paid media strategy and execution for 20+ eComm and lead gen clients, managing $6,000,000 in annual ad spend. Clients include Frances Valentine, KYX, RMS Beauty, Marysia Swim, Freda Salvador, Cynthia Rowley, Immunogen and others.Optimization of paid search, shopping, paid social, video & display campaigns using a data driven approach and A/B testing at the.

Charleston, SC, US

Overall digital marketing strategy and execution for the Charleston Convention & Visitors Bureau (CVB) and its 7 unique tourism lead gen and 3 e-commerce ticketing websites (Performing Arts Centers & Museum).Plan, buy, and manage display, search (SEM), email marketing, and paid social media channels.Project manage a team of web developers, designers, and.

Digital Media Planning and Strategy for businesses ranging from large - small, including planning for national brands in the apparel & hospitality industriesPlanned and executed paid search (SEM), display advertising, banner advertising, mobile advertising, and paid social (Facebook, Yelp, etc) advertising platformsExecution of all phases of a media buy.

San Diego, CA, US

Media strategy development, budgeting, and planning for campaigns including pre-campaign launch keyword list generation, ad copy strategy, and landing page developmentImplementing campaign structures for large scale Google AdWords, Bing/Yahoo campaigns at launch and daily management of paid search campaigns: including keyword expansions, budgeting, bid.

Seattle, Washington, US

Managed an account base of advertising agencies in Western US Markets serving as key point of contact, providing consultative sales, and meeting sales quotas of over $3,000,000 per yearProspected key clients to identify new streams of revenue through outbound and inbound callingProvided exceptional customer service and education regarding products.

Montreal, Québec, CA

Created online banners, websites, landing pages, and emails for AT&T, BF Goodrich, Intercontinental Hotels and Home Depot media campaigns using HTML, Flash, and Adobe Creative Suite softwareParticipated on pitch team that won AutoTrader.com and Pleasant Holidays accountsDesigned new corporate website which won the WebAward for 2005 Marketing Website of the.