Greg Lantz Email & Phone Number

South Carolina, United States

Exton, Pa, Us

Responsible for managing the strategy, planning, and execution of paid media campaigns across search, programmatic display, video, and paid social. Develop select industry paid campaigns from beginning to end, aligning media strategies with marketing engagement and nurturing strategies, optimizing to meet paid KPI performance benchmarks, and delivering actionable insights.Create scroll-stopping ads with attention grabbing ad copy and partnering with creative teams to inform visual content that aligns with platform best practices.Manage day-to-day engagement with paid agency partners to ensure accurate media execution, optimization, and delivery of key paid campaign reporting insights.Partner with campaign teams to research and apply advanced audience building, account-based targeting, and retargeting tactics to paid campaigns.Deliver insightful analysis with actionable takeaways on a monthly and ad-hoc basis to campaign team stakeholders and marketing leadership. Collaborated with the Data team to develop an in-house data warehouse for all paid media efforts, with custom tagging and meta data for internal Product and Digital team reporting needs.Ensure that paid campaign conversion tracking, performance data, and leads captured within paid platforms integrate with a rapidly evolving mar-tech stackBuildout Bentley’s ad tech stack to include programmatic and ABMIdentified wasted ad spend across all paid channels due to click fraud, and implemented a solution to reduce wasted spend through a partnership with Lunio software.

Expert paid media management, that runs with your team’s goals in mind, not independent of them.Over 15 years of experience managing and optimizing paid media campaigns. Experience spans a wide breadth of customers; from agency partners, to publicly traded businesses, to emerging DTC brands, I've has likely worked with a business similar to yours. Clients enjoy a seasoned veteran that can confidently communicate complex issues to any variety of stakeholders.

Charleston, South Carolina, Us

Paid media strategy and execution for 20+ eComm and lead gen clients, managing $6,000,000 in annual ad spend. Clients include Frances Valentine, KYX, RMS Beauty, Marysia Swim, Freda Salvador, Cynthia Rowley, Immunogen and others.Optimization of paid search, shopping, paid social, video & display campaigns using a data driven approach and A/B testing at the ad, audience, and web page level. Excellence in senior-level client guidance. Direct management of a team of 5 digital marketers & PMs including hiring, interviewing, and performance reviewsAnalytics & measurement implementation for all marketing campaigns including KPI setup, Google Analytics goals and event tracking setup, campaign development, build out, and measurement. Innovative use of new ad formats including 1st party data segmentation, Wove data partnerships, Instagram Stories, Reels, dynamic rules based retargeting, XML product feed based ads for display, shopping and paid social.Analysis and presentation of data to senior management, including creation of actionable monthly reports via Google Analytics, Motion, MOZ, Excel and Swydo reporting software.Klaviyo partner and facilitator of email automations using custom segments. Sharing of data between Klaviyo and FB to improve audience target with "fresh data”

Charleston, Sc, Us

Overall digital marketing strategy and execution for the Charleston Convention & Visitors Bureau (CVB) and its 7 unique tourism lead gen and 3 e-commerce ticketing websites (Performing Arts Centers & Museum).Plan, buy, and manage display, search (SEM), email marketing, and paid social media channels.Project manage a team of web developers, designers, and copywriters for all marketing projects including website development, content creation, landing pages, and offline collateral.Provide mentorship and direction of junior marketers and interns on the marketing team.Analyze data and create actionable monthly reports via Google Analytics, Excel, and AdWords apps.

Digital Media Planning and Strategy for businesses ranging from large - small, including planning for national brands in the apparel & hospitality industriesPlanned and executed paid search (SEM), display advertising, banner advertising, mobile advertising, and paid social (Facebook, Yelp, etc) advertising platformsExecution of all phases of a media buy: audience identification, negotiation, analytics implementation optimization of media, and reporting of results

San Diego, Ca, Us

Media strategy development, budgeting, and planning for campaigns including pre-campaign launch keyword list generation, ad copy strategy, and landing page developmentImplementing campaign structures for large scale Google AdWords, Bing/Yahoo campaigns at launch and daily management of paid search campaigns: including keyword expansions, budgeting, bid management, geo and device targetingExtensive use of ad servers, including DART Search and Marin, as well as publisher paid search offerings, including Orbitz Sponsored Search and Travelocity Search for hospitality clientsUse of daily reports to monitor and optimize paid search and display campaigns, reviewing ad performance, keyword performance, results of A/B testing, and conversions; constantly improving return on investmentCompilation and analysis of large amounts of data in Excel to generate actionable monthly paid search and display campaign reports; present results to clients and upper management & executives.

Seattle, Washington, Us

Managed an account base of advertising agencies in Western US Markets serving as key point of contact, providing consultative sales, and meeting sales quotas of over $3,000,000 per yearProspected key clients to identify new streams of revenue through outbound and inbound callingProvided exceptional customer service and education regarding products, services and company website

Montreal , Québec, Ca

Created online banners, websites, landing pages, and emails for AT&T, BF Goodrich, Intercontinental Hotels and Home Depot media campaigns using HTML, Flash, and Adobe Creative Suite softwareParticipated on pitch team that won AutoTrader.com and Pleasant Holidays accountsDesigned new corporate website which won the WebAward for 2005 Marketing Website of the Year