Lan Yang Email & Phone Number

Wenatchee, WA, US

New York, NY, US

Laval, Quebec, CA

• Managed and monitored all marketing technologies and platforms, and led the integrations with 3rd party and internal tools
• Leveraged marketing & CRM technologies and made recommendations continuously to improve processes and productivity
• Evaluated and implemented marketing automation tool – Pardot and B2B Marketing Analytics
• Led website enhancement project and collaborated with both internal teams and external vendors
• Led SEO/SEM projects and worked closely with stakeholders
• Implemented live chat and chat bot solution and designed global chat process

Laval, Quebec, CA

• Developed privacy data protection guide (e.g., GDPR and CASL) for marketing and sales and automated consent collection and storage process
• Managed and updated company website
• Managed and shaped marketing tech stack, including CRM system, email marketing tools, Google Ads, Google Analytics, LinkedIn Campaign Manager etc.
• Migrated and designed the client surveys process in Salesforce with improved design and metrics tracking and reporting
• Established and implemented campaign tracking process by connecting CRM and marketing tools to empower marketing ROIs reporting and analysis
• Produced and communicated very detailed monthly, quarterly, and annual reports, for both business development and marketing

Laval, Quebec, CA

• Acted as the key consultant and actively participated in the Salesforce global integration and Salesforce Lightning rollout
• Automated and optimized the lead generation and assignment process by integrating website forms and CRM
• Implemented Salesforce for Outlook to improve the proficiency of sales and prospecting teams
• Programed and executed marketing campaigns across multiple channels, e.g., emails, social media campaigns, Google Ads etc.
• Migrated and implemented email marketing tool from end to end
• Monitored and tracked marketing metrics and generates reports punctually

Laval, Quebec, CA

• Monitored and tracked all the marketing platforms and campaign activities
• Produced and sent in-depth reports to executives, marketing and sales
• Prepared and sent monthly LinkedIn report card to Business Development to ensure a high level of follower engagement on social media
• Managed and owned marketing editorial calendar to coordinate and schedule marketing activities
• Worked as Salesforce admin to perform advanced admin tasks and worked with stakeholders to translate business requirements into technical specifications

Kagoshima, Kagoshima, JP

• Owned and managed the Salesforce and performed admin functions such as user management, field and page configuration, workflow and process build, reports and dashboards creation etc.
• Led and conducted data cleansing project in Salesforce to improve database structure and data hygiene
• Conducted marketing research on both clients and competitors
• Developed lead generation strategy with the integration to Salesforce

Beijing, CN

• Participated in the iBeacon “Interactive Digital Showroom” project, including monitoring and controlling, content and workflow management, internal & external stakeholders’ alignment and coordination, system testing.
• Engaged in “Digital Training” project, worked on training materials drafting and releasing for regional dealer management system (2 versions, 8 training modules, over 500 slides)
• Collected, analyzed and summarized market information and data for “Car-sharing” project, especially on the financial part and payment methods
• Managed and coordinated regional workshops of Dealer Management System (DMS) and Customer Relationship Management (CRM)
• Planned and organized weekly team meetings, team building, farewells, birthday celebrations
• Supported CRM benchmarking, new website launching and appraisal tool projects

• Assisted in clinical works at different departments, e.g., Surgery, Medicine, Gynaecology and Obstetrics, Paediatrics, Radiology, Traditional Chinese Medicine, Pharmacy etc.
• Assisted doctors with the diagnosis of diseases and the treatments for inpatients & outpatients
• Participated in Case Management, over 15 surgical operations and 30-night duties
• Established and maintained good relationships with patients and their families

Fujian, CN

• Organized and managed the Medical College’s Youth League (about 20 branches and 1000 members)
• Planned and organized the "Fun Sports Competition"
• Directed and organized the 5th Gala Show of the department, working as a hostess, performer

Fujian, CN

• Organized activities on the theme of “Healthy University Student”, e.g. free clinics for students, health research in rural areas
• Established an online homepage for all the branch members to exchange and share their knowledge on hot topics of healthcare
• Was responsible for planning and organizing activities, writing weekly reports of branch work, etc.. Led the branch win the award of “ Excellent Student Branch” of Xiamen University

Master Of Science - Ms, Marketing/Marketing Management, General

Master In Management (Mim), "Grande École" Program, Business Management

Bachelor Of Medicine, Chinese And Western Integrative Medcine