Laode Hartanto

Laode Hartanto Email and Phone Number

Chief Executive Officer @ Alternative Intelligence
Jakarta, ID
Laode Hartanto's Location
Jakarta, Jakarta, Indonesia, Indonesia
Laode Hartanto's Contact Details

Laode Hartanto personal email

About Laode Hartanto

Strategic person that always have a passion in sales, marketing, partnership, and competition. On how to make an impact to others, organization and people each day.

Laode Hartanto's Current Company Details
Alternative Intelligence

Alternative Intelligence

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Chief Executive Officer
Jakarta, ID
Website:
alterinc.id
Employees:
3
Laode Hartanto Work Experience Details
  • Alternative Intelligence
    Chief Executive Officer
    Alternative Intelligence
    Jakarta, Id
  • Dentsu International
    Chief Growth Officer
    Dentsu International Apr 2022 - Sep 2024
    Tokyo, Jp
    The Rainmaker; onboarding new business to drive growth across organisations from media - creative - CXM business solutions using my experience, network and relationships for the past 16 years in the industry.
  • Goto Group
    Chief Revenue Officer
    Goto Group Apr 2021 - Mar 2022
    Jakarta, Id
    Managing revenue stream in GoTo (Gojek & Tokopedia) supported by GoTo Ecosystem as tech company.
  • Emtek Group
    Senior Vice President
    Emtek Group Apr 2015 - Jan 2021
    Jakarta, Jakarta, Id
    Leading sales and marketing team for PT. Elang Mahkota Teknologi (Emtek Group) to grow their sales revenue in an exponential growth that consists: SCTV (Surya Citra Televisi)IVM (Indosiar Visual Mandiri)www.Liputan6.comwww.Vidio.comwww.Bola.comwww.Bintang.com BlackBerry Messenger (BBM)and many more to come!Combining the TV reach through integration between investment on TV and digital, content (video and article) creation, leveraging through SEO and SEM, Facebook ads, Twitter ads basically providing an end to end solution to reach the KPI and helping to drive client's business objective.Working closely with world's top tech company to integrate and leverage tech - monetization from / to:1. Moving ad serving to DFP (Doubleclick For Publisher) standard to DFP Premium and Google Suite 360.2. Integrate Indonesia's best SSP (supply side platform) from Google AdX (Ad Exchange) with big DSP. (demand side platform) such as TTD, MediaMath, AppNexus, Criteo to increase the fillrate at the best eCPM3. Working closely with partners to increase the revenue by selling more header bidding.4. Enriching the measurement using GAP (Google Analytics Premium) to see real time user engagement and retargeting.5. Lastly, working closely with world's top measurement company (Nielsen, ComScore, Kantar) to provide the most advance measurement with 360 approach using their technology.Super excited to provide that state of the art solutions with EMTEK Group!Emtek, Indonesia's leading digital media company.
  • Facebook
    Country Agency Partner
    Facebook Jan 2013 - Mar 2015
    Spending most of my professional career as a TV guy gives a huge benefit for me, knowing my clients better, speaking on their language, and discussing in the same frequency and growing together as a partner would be my major distinctive one-step-ahead reputation.Building a great relation with Indonesia's major agencies and clients of course going to be a major credit, on March 2014 one of world's largest media company that has 1.2 billion user calling me to join their amazing team.Hello Facebook!Like i said in the first paragraph, i have strong and well-maintained relationship with all the clients and Facebook believes in that.Role-ing as Facebook Client Partner Indonesia is an excellent challenge, just exactly what i need in this time especially since i will be take part in this milestone stage for Facebook in Indonesia.My 2X goal is growing Facebook business in Indonesia through many education to the agencies and advertisers, so they would have better understanding what is digital marketing, what is the trends, what is Facebook products, and what Facebook can do to help their business growing from nothing, to be better in results, and of course being the dominant and sustainable in the market.And my 10X goal, would be mastering all the traditional and modern marketing from print to TV to the next best thing, which is digital and make sure that all business that runs in any media will have their trust to do business with Facebook and off course leading the advertisement budget or market share not only on digital but across any media.I spent all my life as a sales person, I fall in love with sales, though i never had a sales background. SALES PERSON BY NATURE, if i may say that.
  • Rcti
    Head Of Sales
    Rcti Feb 2011 - Jan 2013
    Jakarta Barat, Dki Jakarta, Id
    Leadership is about how you influence others, giving them comfort, and gain their trust to win the competition and be the best or handling the worst and still finishing the race.My goal in this position is to raise the bar, set a new standard and BREAK A RECORD in TV advertisement.
  • Rcti
    Group Head Manager
    Rcti Aug 2009 - Feb 2011
    Jakarta Barat, Dki Jakarta, Id
    Specializing in handling FMCG Company with more than Rp. 500 Bio of equity in hand that knows how to make it grow 30% on the next year!
  • Rcti (Rajawali Citra Televisi Indonesia)
    Account Manager
    Rcti (Rajawali Citra Televisi Indonesia) Jan 2006 - Jan 2009
    Jakarta Barat, Dki Jakarta, Id
    Combining the sales-marketing skills and self capability mix with the ATL and BTL activities to achieve target that has been settled. Know well how to manage brand's needs to achieve the superior position through 360 activities from ground activities, on air activities, and PR management with efficient cost to get effective resultsBig 3 (three) most active account manager three year in a row120% target achieve in a three year in a rowMost active account (counted by the BTL activities sponsored by the accounts handed)Maintaining great relationship with all clientsGiving personal touch on every project and crisis so the clients will have a trust and emotional bonding with RCTILatest client : Unilever Indonesia TBK

Laode Hartanto Skills

Advertising Digital Marketing Public Relations Marketing Communications Sales Sales Presentations Digital Media Television Media Planning Advertising Sales Management Integrated Marketing Leadership Marketing Strategy Broadcast Entertainment Marketing Social Media Marketing Social Media Broadcasting

Laode Hartanto Education Details

  • University Of Indonesia
    University Of Indonesia
    Tax And Fiscal Administration
  • University Of Indonesia
    University Of Indonesia
    Taxation

Frequently Asked Questions about Laode Hartanto

What company does Laode Hartanto work for?

Laode Hartanto works for Alternative Intelligence

What is Laode Hartanto's role at the current company?

Laode Hartanto's current role is Chief Executive Officer.

What is Laode Hartanto's email address?

Laode Hartanto's email address is la****@****ail.com

What schools did Laode Hartanto attend?

Laode Hartanto attended University Of Indonesia, University Of Indonesia.

What are some of Laode Hartanto's interests?

Laode Hartanto has interest in Traveling, Sales And Competition, Photography, Sports, Dine, Leadership And People Management.

What skills is Laode Hartanto known for?

Laode Hartanto has skills like Advertising, Digital Marketing, Public Relations, Marketing Communications, Sales, Sales Presentations, Digital Media, Television, Media Planning, Advertising Sales, Management, Integrated Marketing.

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