Wimmalin Laopaiboon Email & Phone Number

Bangkok, Th

Bangkok, Th

Bangkok Metropolitan Area

Bangkok, Bangkok City, Thailand

- Digital CRM Automation through Salesforce- Data / Customer Acquisition & Engagement - Data Utilization, Insight & Analytics- Loyalty Program Strategy & Rollout

Bangkok, Bangkok City, Thailand

Bangkok Metropolitan Area

Bangkok Metropolitan Area, Thailand

Central Group is a leading conglomerate holding company based in Thailand that involved in merchandising, real estate, retailing, hospitality, restaurants and e-commerce. Central Group also owns and operates KaDeWe, Alterhaus and Oberpollinger in Germany, Rinascente in Italy, Illum in Denmark, ana Globus in Switzerland.Management Associate Program is a two years program with end to end e-commerce management experience.- Customer Experience Champion: Regained Suersports NPS score from 10 to 50 within 1 week by implementing online contact form to reduce calls from customers on common topic and started using social listening tool for Supersports to measure brand’s sentiment and to manage campaign performance on social media - E-Commerce Last-Mile Logistics: Created & launched standard contract used to negotiate with 3PLs to lower costs and maximize profit for Central Group, implemented 3PLs selection models based on cost, performance, and 3PLs’ constraints- Merchandise: Improved sales of long-tail brands for Looksi Website by initiating campaign with brands e.g. resulting in 88% increase in “Net Merchandise Value (NMV)” for Makeup Revolution month on month and 39% increase for all long-tail brands NMV week on week- Other Projects: Try & Buy (Looksi), Omni-Channels Initiation (Central Marketing Group), Cross-Categories (Robinsons, Company Winner 2018), Stock Transfer Process Analysis for Online Warehouse (Supersports)

Berlin Area, Germany

MediDate is a startup company that provides service of matching patients’ surgery needs to the premium partner clinics. The patients would have benefit in lower surgery price.- Improved profitability analysis and budget allocation through creating new data platform that can be clearly visualized company performance, resulting in increasing of net profit around 10%- Visualized diagram of customers’ journey in Business Process Model and Notation (BPMN) to identify the problems and improve the service quality by implementing Net Promoter Score (NPS), scoring system assessed service level by customers- Created & Implemented new incentive model for customer service agents to assess personal and team performance by using number of calls and conversion rate- Built and connected new data platform for business expansion

กรุงเทพมหานครและปริมณฑล, ประเทศไทย

SCG is the largest and oldest cement and building material company in Thailand and Southeast Asia with three core business units: SCG Cement-building materials; SCG Chemicals; and SCG Packaging.- Performed competitive analysis of macro-economic, micro-economic, and company’s internal data to find business trends - Analysed the feasibility of investment projects including cost and benefit- Managed cross-functional relationships to obtain and analyze information to provide business forecast summaries for strategic decision making

Bangkok Metropolitan Area, Thailand

- Redesigned a standardized operations formula for fitting cargo into containers- Developed new operations platform for sales process to reduce time consumption and work redundancy- Aligned with sales team, production and transportation departments, customers, transportation service companies and other internal and external groups to facilitate the sales process, from order intake to production planning and delivering goods to customers’ premises

Bangkok Metropolitan Area, Thailand

ATRANS is a non-profit organization. Its aim is to build a platform for academic research related to transportation- Managed and controlled research projects’ budget, organized conferences and symposiums by coordinating related parties:government, universities, schools, and business sectors- Learned about research in the transportation engineering field pertaining to sustainability and safety transportation- Developed networks with engineering colleagues and professors from various universities in Thailand and Japan

Bangkok Metropolitan Area, Thailand

- Gained knowledge of planning compartment space allocation for airplanes, and airport cargo warehouse management- Learned about air cargo process workflow and air documentation

Master In Management (Msc), Logistics, Materials, And Supply Chain Management, 1.9/1.0 (Gpa 3.5/4.0)

Germany Scholarship Student

Semester Abroad, Distinction - 74.19

UK Scholarship Student

Bachelor Of Business Administration, International Business, Logistics And Transport, First Class Honors - 3.52

Activities and Societies: Volunteering at a nature conservation clubThailand

Year Abroad, Secondary School

Activities and Societies: Swimming TeamAFS Intercultural Exchange Program