Oriana Mata Gomez Email & Phone Number

Bogotá, Distrito Capital, Colombia

Bogotá, Distrito Capital, Colombia

Creative Designer for the Brand team. Creation of Key Visuals, app banners, social media content, and Email marketing. Video editing and motion graphics.My greatest achievement within Merqueo was the creation and consolidation, as a pair, of a new visual system for Fresqueo. It's a proprietary brand focused on selling fruits and vegetables to all Colombians. This project functioned seamlessly across both the Commercial and Private Brands teams.

Bogotá, Distrito Capital, Colombia

Graphic and creative support for promotional executions generated between Marketing, Growth, and Brand. Also, improve the visual of the App and brand advertising to achieve goals.Leadership in the paid media content creation. Generation of communication flow for CRM. Direct the construction and continuous updating of banners and promotions. Generate proposals for new formats that allow conducting A/B tests to optimize processes.

Bogotá, Distrito Capital, Colombia

Creation of different and exclusive stickers for the Instagram App, active during both rounds of the Colombian Presidential Elections available nationwide.-Creation of a comprehensive visual concept for the entire country, avoiding bias toward any specific region.-Development of 15 illustrations for the initial phase of the project.-Consolidation of the 3 approved ideas, incorporating feedback from the Meta team.🤩🤩🤩 The stickers achieved a significant outreach, reaching 18.30 million users in the total addressable market. The campaign targeted the population aged between 18 and 34, aiming to encourage national voting. It ran for 5 days in May and only on the day of the election in June. It was widely used by many young people across the country, as well as various renowned brands, presidential candidates, and influencers, through Instagram stories.

Bogotá D.C., Colombia

Conceptualize and create creatives for the in-house team. Collaborate with Content, CRM, People, Growth, and Operations teams. Propose visual resources based on creative concepts. Strong focus on the development of audiovisual pieces like a TV commercials, advertisements, and engagement content.

Caracas, Venezuela

Editor for audiovisual projects for the brands managed by the agency. Involved in pre-production, production, and post-production. Primarily worked on corporate and advertising content. On-location production during planned recordings to obtain proprietary material, in collaboration with the technical team.

Caracas, Distrito Federal, Venezuela

Audiovisual and photographic documentation of this company's experience in various construction factories. Construction and execution of the graphic and photographic identity of the project.Development of visual materials such as flyers, books, and brochures containing educational information about the project.-Compiled all the experience into a book, as well as photographs published on the front page of newspapers in several Spanish cities.