Lap Stanley Cheung Email & Phone Number

United Kingdom

Hong Kong Sar

Developed Targeted Seeding Strategies: Identified suitable targets for product seedings, enhancing brand visibility and ensuring effective product placement in key markets; Authored Press Releases: Crafted compelling press releases for a variety of brands, effectively communicating brand messaging and securing media coverage in top-tier publications; Coordinated Brand Campaigns: Executed brand campaigns, including the lead and development of 2+ advertorials and paid advertisements, to boost brand awareness and engagement across multiple channels; Managed Key Relationships: Maintained strong, productive relationships with journalists, brand representatives, and artist management teams, ensuring ongoing media engagement and favourable brand representation; Assisted 5+ Brand Event Efforts: Coordinated all aspects of event management, including obtaining quotations, developing detailed rundowns, and managing invitation RSVP processes, to deliver seamless and impactful brand events.

Oversaw product catalogue management, including product descriptions, pricing, availability, and categorization, ensuringaccuracy and consistency; Monitored website performance, analyze traffic patterns and utilize analytics tools to identify areasfor improvement and implement conversion rate optimization (CRO) strategies; Monitored and analyzed market trends,customer behaviour, and competitor activities to identify opportunities for growth and improvement.

- Identified the next growth market and defined market entry strategies. conducted pilot market research on potential markets- Connected with potential clients with trial usage and identify the best sales angles- Prepared Sales material and case study for presentations.

Hong Kong

Responsible for events holding and the communications between customers and employees in a well-known private club in Hong Kong; gained the understanding of how a professional sporting workplace operates; performed tasks for daily accounting and general administration tasks around the office.

Loughborough

Volunteered for Loughborough University Coaching and Volunteering Academy; supported the delivery of world class events programme in a variety of different role, including the presentation of Loughborough Lightning Netball matches, the vitality professional Netball Super-league.