David Lapadula Email & Phone Number

United States

Raleigh-Durham, North Carolina Area

Work with IBM Storage technical presales sellers and managers across North and South America to enable them to better sell, position and compete using our storage solutions. Work with worldwide peers and leaders on creating and executing strategic and tactical efforts to measure and improve technical skills, solution selling and presales tools and their.

Raleigh-Durham, North Carolina Area

Manage and lead technical seller team responsible for the positioning and sales of IBM storage hardware and software products and solutions. Customers include retail, wholesale, travel and transportation companies across the eastern US. Work with extended team (sales, channel, marketing, presales) to plan and execute sales and engagement strategy.

Raleigh-Durham, North Carolina Area

• Responsible for planning and executing channel messaging and enablement of all EMC products, including cloud, flash, big data, enterprise storage, data protection, and other emerging technologies.
• Manage and execute programs such as Flash Enablement, Bootcamps, Workshops, and Endorsements.
• Create and deliver presales, sales, and services training and enablement for team and partners.
• Matrix with Business Units, marketing, sales, presales, services, and global peers.
• Hire, manage and develop team via bootcamps, webex, whiteboarding, etc.
• Ensure partners understand, and help them meet or exceed their EMC tier requirements.

Raleigh-Durham, North Carolina Area

• The first EMC PreSales Channel SE hired for a channel-dedicated generalist role.
• Grew channel revenue 200%, and generated 100+ opportunities/year.
• Quadrupled number of active channel partners, reps and sales engineers in the region.
• Enabled, sold with and mentored partners to help them sell and position EMC products.
• Created Best Practices such as partner field newsletters, partner business plans, and lunch & learns.
• Collaborated with sales, presales, channel, services, marketing, and engineering groups.

Raleigh-Durham, North Carolina Area

• Arsenal Digital provided backup-as-a-service and storage-as-a-service direct and through telco partners.
• Crafted and delivered presales presentations, technical assessments, demos and RFP responses
• Collaborated and liaison between customers, sales, presales, engineering, ops and marketing
• Sold and competitively positioned backup-to-disk, backup-to-tape, SAN and NAS solutions
• Provided product evaluations, competitive positioning, proof of concepts, and channel sales tools

Greater Boston Area

• The Ergonomic Group is a Value Added Reseller based in NY with branches throughout New England.
• Tripled regional office’s sales and gross profit in 3 years
• Sold and competitively positioned NetApp, IBM, HP, HDS, Sun, Veritas, STK and other OEMs
• Technical presales advisor for accounts and peers, and was presales interface with vendors/suppliers

Greater Boston Area

• Sold Sun servers, storage, software, and services with channel partners to all customer verticals.
• Managed and led partner Competency Clubs and other meetings, training over 200 partners each year.
• Worked with SIs and VARs that had global, national, and regional focus