Giuseppe La Paglia Email & Phone Number

Italia

Italia

Madrid Area, Spain

Inside the EMEA marketing team (focusing on France, Italy and Turkey), here were my tasks:♦ Develop and execute content strategy in support of integrated marketing campaigns♦ Build buyer personas for key audience segments and incorporate into content strategy and campaign execution♦ Participate in strategic brainstorm meetings to develop creative concepts ♦ Collaborate with design and marketing teams to align copy to our positioning and value proposition♦ Drive all aspects of content production, from ideation and drafting through design and delivery across all channels to ensure consistency and quality ♦ Write and maintain website copy, following best practices for conversion and SEO♦ Track content KPIs and analyze content performance against marketing goals to help inform and optimise content strategy

Madrid Area, Spain

♦ Define specific catalogue workflows♦ Coordinate catalogue operations♦ Ensure catalogue data quality♦ Liaison with product to implement new features♦ Work closely with supply, CS, fulfilment, marketing, sales to support business goals♦ Provide strategic insights♦ Bug fixing♦ Define IA structure and correct discrepancies♦ Continually monitor catalogue tools features to ensure usability ♦ Create training documentation

Madrid Area, Spain

♦ Write copy for: web pages, blogs, videos, infographics, social media, newsletters♦ Proofread and edit online and offline content ♦ Develop content marketing strategies♦ Develop digital communication plans

Barcelona Area, Spain

haiku media is a digital marketing agency founded in 2000. For 20 years, it’s been creating successful digital strategies for its clients in Spain and abroad. Today it can count on a number of projects implemented in various countries and for important, international clients. Among the clients I closely worked for, I'd like to mention:- GE Oil&Gas- D-Link- DEKA- Acf Fiorentina- The World Bank- Autostrade per l'Italia- Toscana Promozione- Estrella Damm- Deoleo- CreaCardMy activities at haiku media could be divided into two types:Project management: it was my responsibility to manage and oversee the implementation of the digital projects, from the first meeting with the client until the end of the development. Among my tasks as a project manager:♦ Draft and submit budget proposals ♦ Direction and project development management from beginning to end ♦ Define project timelines, milestones and deliverables ♦ Liaison between the agency and the clients ♦ Manage third party contractors ♦ Conduct quality tests and assessment sContent creation: my communication background allowed me to be able to constantly create new content for different purposes and platforms. I created content for:♦ Corporate news♦ Creative projects ♦ Apps and websites♦ Videos♦ Infographics♦ Blogs♦ Social media ♦ Case histories

Milan Area, Italy

Eurosport is one the leading television sports networks, reaching more than 246 million subscribers across 75 countries in Europe, Asia-Pacific, Africa and the Middle East.I joined the marketing and communication department of Eurosport Italy, headquartered in Milan, at the beginning of 2012.For a sport lover as I am, it was an outstanding opportunity to work with a team of great professionals.At Eurosport they were looking for a flexible, sports passionate, multi-tasking, languages lover who could be able to carry out several activities in the field of sports marketing. I feel free to say I met the expectations. Among the tasks performed:♦ Digital PR and social media coordination♦ Media relations, press kits, press events♦ Management of programming schedules and monthly highlights♦ Content management of the website www.eurosportplayer.it ♦ Planning of offline advertising campaigns ♦ Coordination with Infront Motorsports for joint marketing and hospitality initiatives♦ Coordination with Sky Italy for joint communication and marketing initiatives

Rome Area, Italy

One of the characteristics of the small radio stations is that they bring you the news that a big network will never provide. You feel close to them, they are almost your personal radio stations.Radio Power Station is definitely one of them.At Radio Power Station I was part of the editorial team, taking care of the afternoon news schedule.♦ News collection ♦ News reading

Rome Area, Italy

Office assistant at the DGAO (Directorate-General for the affairs with Asia, Oceania) with the following tasks:♦ Geopolitical assessment♦ Press survey, studies and research ♦ Documents translation and summary♦ Support to the organization of diplomatic meetings like Sraps (Special Envoys to Afghanistan- Pakistan) October 18th, Rome

Perugia Area, Italy

♦ Organization and coordination for the development of the portal http://www.radiophonica.com♦ Offline and online promotional initiatives♦ Setting of the editorial line

Digital Marketing Lab, Digital Communication And Media/Multimedia

Master'S Degree, Sports Marketing

Second Level Degree, International Relations, 108/110

Activities and Societies: Esn-Pep Perugia Radiophonica.com

Bachelor’S Degree, International Communication, 108/110

Activities and Societies: Esn-Pep Perugia Radiophonica.com

Erasmus Project, Media Och Kommunikation

Erasmus student at the Department of Social Sciences from August 2005 till February 2006.