Luis Alberto Perez Ettedgui Email & Phone Number

Mexico City, Cdmx, Mx

Yokohama-Shi, Kanagawa, Jp

Responsible of brand strategy for Nissan Mexicana, including brand experience and sponsorshipsManaged a large team of over 100 people at Nissan United and our advertising and media agency,Implemented transformative AI technologies to enhance efficiency and effectiveness in marketing communications operationsLed a team of marketing professionals in developing and implementing comprehensive communication strategies to increase brand visibility and drive customer engagement.Collaborated with cross-functional teams to create integrated marketing campaigns aligned with overall business objectives and exceeded target KPIs.Global benchmark with This is Nissan Brand Strategy,

Yokohama-Shi, Kanagawa, Jp

Yokohama-Shi, Kanagawa, Jp

Yokohama-Shi, Kanagawa, Jp

Yokohama-Shi, Kanagawa, Jp

In this position, I was responsible of the Brand & Product strategy, Pricing, Events, CRM, Volume Forecast for the Argentinian Market.

Yokohama-Shi, Kanagawa, Jp

I was responsible of Nissan LATAM (ex. Brazil) product strategy. I was based on Mexico City serving all the region (37 countries). I had a multicultural team of 6 people and we developed strategies for product positioning, new vehicle launches, price competitiveness, profit and market share for Nissan.

New York, Us

As a Board Member of the World Futures Awards, I have the privilege of recognizing and celebrating individuals and initiatives that are paving the way for a brighter future. It is an honour to be a part of such a meaningful endeavour, and I am committed to upholding the highest standards of excellence in this role

São Paulo, Br

In this position, I was responsible to launch OnStar brand in the Brazilian market as a supplier. This assignments was challenge due the company was an star up operation and I was responsible the coordinate all commercials and aftersales strategies between Ituran Road Track and our client General Motors Brazil.

Detroit, Michigan, Us

In this role, I led the Budget of $60MM for Advertising, Product and Price Management. Also, I had a team of 1 manager and eight employees.My best accomplishments were:Brand Management: Transform Chevrolet into a brand with the highest "purchase intention" of the auto industry, reinforce brand positioning strategy, and align to global brand guidelines). Increase awareness using sports like Baseball to be linked like a sporty brand.Product Management: Launch more than 4 CKD vehicles, product future development, and be part of the team responsible for developing and executing vehicle projects for the Venezuelan Market. Product Portfolio optimisation: simplifying model versions, increasing the company's revenues by $100MAdvertising: Optimize the Budget, having the best share of voice and investments in the Auto Industry in Venezuela. Transform the Chevrolet Brand into the healthiest automotive brand in Venezuela, admired and loved by customers and potential customers.Digital Advertising: Develop all digital channels to promote sales and social media strategy. The social media strategy is the country's benchmark and a model for other markets. Increase the presence on all social channels like Twitter (The top account in the Vzla automotive market.), Instagram (The complete history in South America for the Chevrolet brand), Facebook and YouTube—more than 95% positive comments from clients and no-clients.Telematics and Infotainment: Reinforce Chevystar's leadership in the Venezuelan market. More than 80% renewals and top perception like a technological brand. All portfolios of Chevrolet with Chevystar are highly perceived by customers—maximum customer satisfaction (90%) for a service 24x7x365 days.Forecasting: responsible for short-term forecasting. Define sales retail sales plans and market share numbers, involving other departments to set the best product/volume mix to maximise contribution margin.

Detroit, Michigan, Us

I changed GMVs P&A sales performance to be benchmark in the South America region. I used to manage field operations, field managers, sales volume, product strategy, customer satisfaction, customer retention and dealers relationships.

Detroit, Michigan, Us

I was responsible of Hummer Brand launching in the Venezuelan market. All the strategy for Dealers Development, Product, Price, and Marketing Plan was designed at that time.

Detroit, Michigan, Us

I was responsible for all product strategy for SUVs, Pickups, Vans, Truck and Buses. Some of my contributions: More than 15 product launching increasing Chevrolet market share from 24% to almost 30% during that time. Chevrolet was the number #1 brand in the Truck Segment. One of my achievements was to participate in a very important role to design a new Dealer Truck Network exclusive to sale only Truck and Buses.

Detroit, Michigan, Us

Emerging Leadership Program, Management

Diplomado Avanzado En Gerencia, Business Administration And Management, General

Licenciado En Mercadeo / Bachelor In Marketing, Marketing

Licenciado En Ciencias Gerenciales Mencion Procedimientos Y Metodos, Bachelor In Quality Systems, Quality Control Technology/Technician

Maestria En Finanzas / Finance Master Degree, Finance