Luis Perez Email & Phone Number

Rhode Island, United States

• Forecast all Branding needs from Licensed Consumer Partners in effort to streamline costs (Power Rangers)• Weave diversity, equity, and inclusion throughout not only the creation of the assets for a brand, but the consumer-facing expressions of those same brands (All)• Drive key narrative moments for future brand expressions in partnership with Marketing Partners (Power Rangers)• Collaborate with Direct-to-Market team for HasLab exclusives• Push the boundaries of our modern brand asset toolkit blueprint to integrate more digital first executions (Power Rangers)• Continuously expand talent database to bring in new voices and expressions from all over the world (G.I. Joe)• Coordinate and direct any photo needs for entertainment-based promotional programs (Power Rangers)• Develop character assets in partnership with Entertainment Studio stakeholders for the optimal brand expression while minimizing costs (Transformers)

Rhode Island, United States

• Innovate against the future of my assigned brands for sustainable and meaningful growth of the blueprint (All)• Preprep assets/needs and serve as Art Director for Photoshoots• Streamline process to elevate output and ease of operation through knowledge of product development pipeline (G.I. Joe)• Push the boundaries of our modern brand asset toolkit blueprint to integrate more digital first executions (Power Rangers)• Continuously expand talent database to bring in new voices and expressions from all over the world (G.I. Joe)• Develop character assets in partnership with Entertainment Studio stakeholders for the optimal brand expression while minimizing costs (Transformers)• Weave diversity, equity, and inclusion throughout not only the creation of the assets for a brand, but the consumer-facing expressions of those same brands (All)

Rhode Island, United States

• Drive singular vision globally by creating Brand Toolkits cognizant of Consumer Products, Franchise, and Product needs• Examine spending across segment blueprint and streamline efficiencies• Brainstorm white-space opportunities for product, identity systems, collaborations, and marketing visuals• Establish best practices for e-Commerce image production (based on SEO parameters) while streamlining efficiency for digital marketplace retailers• Aggressively expand freelancer portfolio based on new trends, cost efficiencies, and brand needs.

Rhode Island, United States

• Create narrative-focused branded visuals to attract new and old fans alike (G.I. Joe)• Leverage current Action Brands portfolio to create freshness and drive continued growth opportunities across e-commerce and retail channels (Beyblade & Transformers)• Design and assemble Brand Toolkits to drive singular vision for worldwide use and application of assets therein (All)• Work with with Consumer Products teams to efficiently develop visuals during upstream design process (G.I. Joe, Snake Eyes, undisclosed)• Work to envision white space opportunities and drive key narrative beats across global brand blueprint (All)• Brainstorm white-space opportunities for individual brands, partnerships, activations, licensing opportunities, etc (All)

Pawtucket, Ri

• Develop branding based Graphic initiatives for the greater Games organization• Partner with Marketing and outside vendor talent for the development of visual collateral on quick start timelines• Design brand asset toolkits to support product activation across global market• Support the Product and Marketing teams through Sales Show based collateral• Work with my manager to develop internal strategies on how to establish and stronger cohesive vision of Hasbro Gaming in conjunction with its elevation to Franchise Brand

Pawtucket, Rhode Island

• Tasked with Strategy Game creation in conjunction with cross functional team members. Responsibilities include but are not limited to:--- Independent Ideation--- Product Sketching--- Graphic Research--- Illustration Management--- Game/Product Design--- 3D Sculpt Management--- Creation of Prototypes--- Cost Management--- Gameplay Testing--- Gameplay Coordinating

Providence, Rhode Island Area

• Responsible for coordinating between Brand Writers and Game Designers to create preliminary rules layout studies and bolster communication on complex games.• Tasked with lowering barrier of entry for consumers of all ages to better grasp gameplay through quick start guides, visual depiction of gameplay, photography, and other design tools.• Collaborate with Senior Manager/Designer to speed up the creation of visuals and help Game Designers have prototypes done quicker.• Work with external vendors to create character designs and meeting collateral on behalf of Game Designers• Created and maintained document of highly sought after fantasy illustrators for hiring purposes.

Creative

• Responsible for the design and consistency of the Licensed Coloring platform across several footprints such as the Crayola Giant Coloring Pages, Color and Sticker Books, Coloring and Activity Pads, and Mini Coloring Packs• Constantly interact with top-tier licensors such as Disney, Mattel, Marvel, and Nickelodeon• Involved in managing freelancers and creative interns in creation of packaging design, line art, sticker design, and various other forms of printed and digital collateral• Took part in regular brainstorming and "checks and balances" meetings to make sure that my design jobs would be ready by deadline• Maintain and foster relations with print vendors ranging from U.S.A., Vietnam, China, Canada, Mexico, and Spain.• Package, product, and trade booth designs were featured in the 2013 Toy Fair

United States

• Helped to establish Crayola Creations tween girl look through extensive research of trending colors, fashion, and demographic specific crafts• Aided in quality control interaction with Hong Kong offices in the production of Crayola approved packaging• Responsible for presenting new ideas on tackling items in need of a Graphic Refresh to Design Managers as well as cross departmental partners• Established the look for soon-to-launch hot ticket items such as the Dry Erase Pencils and Bright Fabric Markers• Designed merchandising solutions for point of purchase displays in well known stores such as Wal-Mart, Walgreens, and Target.

Reading, Pennsylvania Area

• Monitored and managed stock of on-hand items to keep up with customers' needs based on seasonal offerings• Developed workflow for understanding customers' issues and addressing them to improve future listings • Managed two teams of employees working in tandem to fulfill digital orders as well as physical• Responsible for maintaining digital store appearance within developed Brand Styleguide• Developed and executed listings for hot ticket items to continue to push brand liquidation through a company owned outlet• Far exceeded projected growth margins

Reading, Pennsylvania Area

• Helped to develop and implement POP strategies to drive holiday and seasonal sales• Managed a team of individuals in every day tasks as well as well as larger programs to build stronger sales numbers• Handled customer care cases on a one-by-one basis to ensure the quality of brand throughout the totality of our digital marketplace offering

• Create packaging concepts from sketch to production• Worked with Packaging Engineer to have dielines generated• Assisted in the layout and population of Hershey's yearly sales collateral• Generated bilingual packaging