Luis Perez

Luis Perez Email and Phone Number

Art Director & Visual Development Lead
Luis Perez's Location
Greater Boston, United States
Luis Perez's Contact Details

Luis Perez work email

Luis Perez personal email

About Luis Perez

Hey there! 👋 I'm an Art Director | Creative Leader with a knack for turning brands into unforgettable experiences. Currently, I’m looking for a job opportunity that lets me cook up some new freshness!🌐 Global Impact:In my roles, I've been all about breaking the mold. I've not only integrated digital-first vibes into my global campaigns, but also cooked up some cool character art assets with the likes of Paramount and Nickelodeon. Oh, and did I mention doing all that while keeping production costs in check?🌈 Diversity Champ:I'm on a mission to infuse diversity, equity, and inclusion into every pixel of our brand assets. It's not just about visuals; it's about creating an authentic vibe that resonates with fans as they’re our very own army of brand ambassadors. 💡 Out-of-the-Box Extraordinaire:Brainstorming is my jam! I've been cooking up ideas for product innovation, identity systems, and killer marketing visuals. If there's a whitespace opportunity, count me in. Innovation is the name of the game.🌍 Worldwide Talent Scout:I've got a knack for finding hidden gems. My talent database is a global carnival of diverse voices and fresh perspectives. Because let's face it, the more diverse, the more exciting!🎮 Gaming Guru:Starting from researching gaming market trends to developing miniature figure sculpts, I've done it all. Prototypes? Tested with external gamer groups, of course! Gaming is not just a job; it's a passion.🚀 Why Me?I'm not your standard creative; I'm a storyteller. With a proven track record in elevating brand experiences, a global mindset, and a knack for innovation, I'm ready to bring my A-game to your team by crafting a narrative the fan will love.Let's chat! 💬 #ArtDirector #InnovationLeader #GlobalFranchiseDevelopment

Luis Perez's Current Company Details

Art Director & Visual Development Lead
Luis Perez Work Experience Details
  • Entertainment One
    Senior Branding Designer
    Entertainment One Apr 2022 - Oct 2023
    Rhode Island, United States
    • Forecast all Branding needs from Licensed Consumer Partners in effort to streamline costs (Power Rangers)• Weave diversity, equity, and inclusion throughout not only the creation of the assets for a brand, but the consumer-facing expressions of those same brands (All)• Drive key narrative moments for future brand expressions in partnership with Marketing Partners (Power Rangers)• Collaborate with Direct-to-Market team for HasLab exclusives• Push the boundaries of our modern brand asset toolkit blueprint to integrate more digital first executions (Power Rangers)• Continuously expand talent database to bring in new voices and expressions from all over the world (G.I. Joe)• Coordinate and direct any photo needs for entertainment-based promotional programs (Power Rangers)• Develop character assets in partnership with Entertainment Studio stakeholders for the optimal brand expression while minimizing costs (Transformers)
  • Entertainment One
    Senior Branding Designer - Global Franchise Strategy & Management Team
    Entertainment One May 2021 - Apr 2022
    Rhode Island, United States
    • Innovate against the future of my assigned brands for sustainable and meaningful growth of the blueprint (All)• Preprep assets/needs and serve as Art Director for Photoshoots• Streamline process to elevate output and ease of operation through knowledge of product development pipeline (G.I. Joe)• Push the boundaries of our modern brand asset toolkit blueprint to integrate more digital first executions (Power Rangers)• Continuously expand talent database to bring in new voices and expressions from all over the world (G.I. Joe)• Develop character assets in partnership with Entertainment Studio stakeholders for the optimal brand expression while minimizing costs (Transformers)• Weave diversity, equity, and inclusion throughout not only the creation of the assets for a brand, but the consumer-facing expressions of those same brands (All)
  • Entertainment One
    Senior Graphic Designer - Power Rangers - Global Creative Development
    Entertainment One Feb 2020 - May 2021
    Rhode Island, United States
    • Drive singular vision globally by creating Brand Toolkits cognizant of Consumer Products, Franchise, and Product needs• Examine spending across segment blueprint and streamline efficiencies• Brainstorm white-space opportunities for product, identity systems, collaborations, and marketing visuals• Establish best practices for e-Commerce image production (based on SEO parameters) while streamlining efficiency for digital marketplace retailers• Aggressively expand freelancer portfolio based on new trends, cost efficiencies, and brand needs.
  • Hasbro
    Branding Designer - Action Brands - Global Creative Development
    Hasbro Jan 2019 - Feb 2020
    Rhode Island, United States
    • Create narrative-focused branded visuals to attract new and old fans alike (G.I. Joe)• Leverage current Action Brands portfolio to create freshness and drive continued growth opportunities across e-commerce and retail channels (Beyblade & Transformers)• Design and assemble Brand Toolkits to drive singular vision for worldwide use and application of assets therein (All)• Work with with Consumer Products teams to efficiently develop visuals during upstream design process (G.I. Joe, Snake Eyes, undisclosed)• Work to envision white space opportunities and drive key narrative beats across global brand blueprint (All)• Brainstorm white-space opportunities for individual brands, partnerships, activations, licensing opportunities, etc (All)
  • Hasbro
    Graphic Designer - Preschool Games - Global Creative Development
    Hasbro Feb 2016 - Jan 2019
    Pawtucket, Ri
    • Develop branding based Graphic initiatives for the greater Games organization• Partner with Marketing and outside vendor talent for the development of visual collateral on quick start timelines• Design brand asset toolkits to support product activation across global market• Support the Product and Marketing teams through Sales Show based collateral• Work with my manager to develop internal strategies on how to establish and stronger cohesive vision of Hasbro Gaming in conjunction with its elevation to Franchise Brand
  • Hasbro
    Game Designer - Strategy Games
    Hasbro Apr 2015 - Feb 2016
    Pawtucket, Rhode Island
    • Tasked with Strategy Game creation in conjunction with cross functional team members. Responsibilities include but are not limited to:--- Independent Ideation--- Product Sketching--- Graphic Research--- Illustration Management--- Game/Product Design--- 3D Sculpt Management--- Creation of Prototypes--- Cost Management--- Gameplay Testing--- Gameplay Coordinating
  • Hasbro
    Graphic Designer - Games Academy
    Hasbro Jan 2014 - Apr 2015
    Providence, Rhode Island Area
    • Responsible for coordinating between Brand Writers and Game Designers to create preliminary rules layout studies and bolster communication on complex games.• Tasked with lowering barrier of entry for consumers of all ages to better grasp gameplay through quick start guides, visual depiction of gameplay, photography, and other design tools.• Collaborate with Senior Manager/Designer to speed up the creation of visuals and help Game Designers have prototypes done quicker.• Work with external vendors to create character designs and meeting collateral on behalf of Game Designers• Created and maintained document of highly sought after fantasy illustrators for hiring purposes.
  • Crayola
    Associate Graphic Designer
    Crayola Apr 2012 - Jan 2014
    Creative
    • Responsible for the design and consistency of the Licensed Coloring platform across several footprints such as the Crayola Giant Coloring Pages, Color and Sticker Books, Coloring and Activity Pads, and Mini Coloring Packs• Constantly interact with top-tier licensors such as Disney, Mattel, Marvel, and Nickelodeon• Involved in managing freelancers and creative interns in creation of packaging design, line art, sticker design, and various other forms of printed and digital collateral• Took part in regular brainstorming and "checks and balances" meetings to make sure that my design jobs would be ready by deadline• Maintain and foster relations with print vendors ranging from U.S.A., Vietnam, China, Canada, Mexico, and Spain.• Package, product, and trade booth designs were featured in the 2013 Toy Fair
  • Crayola
    Design Consultant
    Crayola Jan 2012 - Apr 2012
    United States
    • Helped to establish Crayola Creations tween girl look through extensive research of trending colors, fashion, and demographic specific crafts• Aided in quality control interaction with Hong Kong offices in the production of Crayola approved packaging• Responsible for presenting new ideas on tackling items in need of a Graphic Refresh to Design Managers as well as cross departmental partners• Established the look for soon-to-launch hot ticket items such as the Dry Erase Pencils and Bright Fabric Markers• Designed merchandising solutions for point of purchase displays in well known stores such as Wal-Mart, Walgreens, and Target.
  • Self
    Freelance Illustrator And Designer
    Self Sep 2010 - Jan 2014
  • Stanley Black & Decker
    Assistant E-Commerce Manager
    Stanley Black & Decker Oct 2008 - Jul 2010
    Reading, Pennsylvania Area
    • Monitored and managed stock of on-hand items to keep up with customers' needs based on seasonal offerings• Developed workflow for understanding customers' issues and addressing them to improve future listings • Managed two teams of employees working in tandem to fulfill digital orders as well as physical• Responsible for maintaining digital store appearance within developed Brand Styleguide• Developed and executed listings for hot ticket items to continue to push brand liquidation through a company owned outlet• Far exceeded projected growth margins
  • Black & Decker
    E-Commerce Associate
    Black & Decker Jun 2008 - Oct 2008
    Reading, Pennsylvania Area
    • Helped to develop and implement POP strategies to drive holiday and seasonal sales• Managed a team of individuals in every day tasks as well as well as larger programs to build stronger sales numbers• Handled customer care cases on a one-by-one basis to ensure the quality of brand throughout the totality of our digital marketplace offering
  • William Fox Monroe Inc.
    Freelance Graphic Designer
    William Fox Monroe Inc. Jan 2008 - Jul 2008
    • Create packaging concepts from sketch to production• Worked with Packaging Engineer to have dielines generated• Assisted in the layout and population of Hershey's yearly sales collateral• Generated bilingual packaging

Luis Perez Skills

Illustrator Illustration Digital Illustration Adobe Creative Suite Graphics Packaging Graphic Design Digital Photography Indesign Typography Product Development Gameplay Testing Logo Design Layout Game Concept Sketching Digital Sculpting Direction Advertising Image Manipulation Drawing Independent Thinking

Luis Perez Education Details

Frequently Asked Questions about Luis Perez

What is Luis Perez's role at the current company?

Luis Perez's current role is Art Director & Visual Development Lead.

What is Luis Perez's email address?

Luis Perez's email address is lu****@****bro.com

What schools did Luis Perez attend?

Luis Perez attended Kutztown University Of Pennsylvania.

What are some of Luis Perez's interests?

Luis Perez has interest in Illustration Techniques, Digital Matte Painting, New Creative Technologies, Comicbooks, Running, Finding New Creative Tutorials, Digital Photography, Arts And Culture.

What skills is Luis Perez known for?

Luis Perez has skills like Illustrator, Illustration, Digital Illustration, Adobe Creative Suite, Graphics, Packaging, Graphic Design, Digital Photography, Indesign, Typography, Product Development, Gameplay Testing.

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