Long La Email & Phone Number

Hanoi, Hanoi, Vietnam

Vietnam

HCMC

• Achieved ROI 8+ with monthly marketing budget over $1M on 6 main channels: Google, Facebook, Criteo, Coccoc, Booking, Ad networks.
• Raised Sendo brand awareness & brand search lift over 80% across 61 cities by directly supporting Brand team, carrying out detail media plan, executing Sieu Cho Sen Do branding campaign.
• Solved 2 crisis communications, weekly navigated and minimized negative comments on social media by cooperating with Brand, Social, SEO, PR and Seeding… Show more
• Solved 2 crisis communications, weekly navigated and minimized negative comments on social media by cooperating with Brand, Social, SEO, PR and Seeding team.
• Initiated 7 key metrics to evaluate the performance of branding campaigns, social activities, KOL booking, etc. instead of emotional assessment.
• Directly led 3 key projects: Google Shopping Ads, Conversion Rate Optimization, and Social.

Vietnam

• Generated over $1.9 M in revenue in 11 months, gross profit percentage more than 40%.
• Daily managed P&L, approved over 330 media plans; ate-slept-worked with VIB, Vingroup, Lazada, Kho Thi, Nova Land, Chivas, Mercedes... to grow both their reputation and sale.
• Led, trained and motivated 4 media leaders and 11 members across Hanoi and HCM city to successfully accomplished KPI of 4 continuous quarters.
• Strategically restructured the whole core team in order to achieve higher KPI… Show more
• Strategically restructured the whole core team in order to achieve higher KPI with same resources.
• Supported 4 sale teams win clients by providing materials, solutions, and strategies.

466/4 Le Quang Dinh, Ward 11, Binh Thanh District, Ho Chi Minh City, Vietnam

• Monthly contributed 10% growth on average, achieved a sustainable growth rate over 100% in 1 year without increasing the marketing budget.
• Saved almost 50% on Cost Per Conversion by directly optimizing Facebook and Google ads.
• Reduced ads creating time from 3 days to 2 hours weekly with 100% accuracy by automating the whole process.
• Increased positive impact on Email, Social, SEO channels and ITviec brand image.
• Maximized conversion rate by building a complete tracking… Show more
• Maximized conversion rate by building a complete tracking system, doing AB testing.

Ho Chi Minh, Vietnam

• Increased daily orders from 50 to 600 by implementing multi-channel advertising & utilizing Webtretho.
• Managed all digital marketing activities of entire Webtretho e-commerce business including 4 industries: Mom & Kid, Cosmetic, Lingerie and High Fashion.
• Trained & grew up 4 marketing members to overcome huge workload, achieve the lowest Cost Per Order.
• Successful organized 7 big campaigns with P&G, McDonald’s, Abbott, Nestle, Fisher Price, etc.
• Enriched e-commerce… Show more
• Enriched e-commerce experiences and digital marketing skills directly from CEO David Tran. Show less

Ho Chi Minh City

• Daily managed and optimized HSBC, ANZ, Standard Chartered, Vietnam Airline, VNG, PNJ, etc. campaigns.
• Master advertising on Google by self-study; well-training from colleagues at Singapore, Thailand & Google Team.
• Proposed suitable solutions for clients, educated them if necessary.
• Supported to establish Sale team and together pitched clients.
• Solved both problems and urgent requests including holidays.

Ho Chi Minh City

• Met all marketing goals, contributed a lot to company’s revenue & orders.
• Guided all knowledge to team members and shared my experience to Marketing Manager.
• Duties:
• Monitor and measure conversions rate, balance marketing budget across all marketing
• channels / campaigns. Make sure highest conversions for company.
• Expand company’s brand awareness via Social networks (Facebook, GG+, ZingMe, etc).

Ho Chi Minh City

• Lead and train a team of 20 freelancers. We were one of the first team in Vietnam do forum seeding at that time.
• Manage content and all online activities of company’s website.
• In charge of Email, Social and media booking channel.
• Responsible for offline marketing tasks: company’s events; market research, monitor competitor’s information and activities, survey customers, support Sale team.

Business & Marketing

● Business: Competitive strategy - Porter's Five Forces ● Marketing and branding: Positioning strategy - Al Ries & Jack Trout

Google Adwords, Search & Display Advertising

The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic.

Bachelor Of Information Technology, Information Technology - Telecommunication, Graduation Defending Mark: 9. Graduation Average Mark: 7.3

Activities and Societies: Served as a monitor

B / C / Toefl Ibt, English, Toeft Ibt 65

Microsoft & Photoshop Certificate, Information Technology / Design