Laura Piper Email and Phone Number
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Laura A. Piper | Strategic Communications LeaderAccomplished, innovative and strategic communications leader with a proven history of leading high-impact initiatives within various organizations. Skilled in the development and execution of effective communications planning focused on targeted communication channels, compelling content development and measurable results. Talent for building teams and providing transformational leadership with the ability to lead cross-functional teams to accomplish prioritized business objectives. Collaborative communicator capable of cultivating key relationships and engaging C-Suite executives to drive organizational success.Core Proficiencies: SEO, UX, communications strategy, digital communication channels, internal communications, web content development, project management, communications planning, corporate communications, storytelling, employee engagement, communications measurement, team leadership, communications advising, simplifying complex subjects, writing on deadline, editing, mentoring, AP style.Technical Aptitude: Proficient in Microsoft 365 (Office/SharePoint/Teams), Adobe Creative Cloud (Dreamweaver/Photoshop/Illustrator/InDesign), content management systems (Oracle Portal/Sitefinity/WordPress/Cloud Cannon), mass email campaign software (Poppulo/Mailchimp), Confluence, Slack, Asana, and Monday.Certification: Strategic Communications Management (SCM) - Ithaca College (May 2014)Leadership Programs: Formal Mentoring Program at Pioneer Natural Resources (May 2016) | Leading Tomorrow's Business: Building Competitive Advantage - SMU Cox Executive Education (April 2009) | Competing Through People: Leading for Enhanced Performance - SMU Cox Executive Education (March 2007)StrengthsFinder Top 5: Strategic | Responsibility | Deliberative | Relator | IndividualizationLast updated: 9/8/2024
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Content Marketing ManagerPopulus Financial Group Jan 2023 - PresentIrving, Texas, Us
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Digital Media PortfolioVarious Companies Oct 1998 - Jan 2023Greenwich, Ct, UsHIGHLIGHTSEnvironmental, Social and Governance (ESG) Content Updates/Public Disclosures Project: project proposal, internal client approvals, content development, coordinated updates with third-party vendor (July 2020)+ https://www.pxd.com/culture/diversity-inclusion+ https://www.pxd.com/culture/values+ https://www.pxd.com/sustainabilitySocial media messaging for Pioneer Natural Resources: established LinkedIn presence, regular contributor; administered and contributed to Facebook, Twitter and YouTube sites on behalf of the company (2012-2020)+ https://www.linkedin.com/company/pioneer-natural-resources-company/+ https://www.facebook.com/pioneernaturalresources+ https://www.twitter.com/pxdtweets+ https://www.youtube.com/channel/UCBAjhAICMVbiHvN_4OijfrgEmployer web sites managed: administrator, content development, template-based design, domain management, SEO, Google Ads, analytics, HTML, CSS (1998-2016)+ https://schools.risd.org/ (1998-2001)+ https://thousandtrails.com/ (2001-2006)+ https://www.pxd.com/ (2006-2016)PXD Annual Reports: project management, creative brief, writing, editing, executive review, vendor management for design and printing (2014-2019)+ 2019 - https://materials.proxyvote.com/Approved/723787/20200327/AR_425104.PDF+ 2018 - https://www.cstproxy.com/pioneer/2019/ar/+ 2017 - https://www.cstproxy.com/pioneer/2018/ar/+ 2016 - https://www.cstproxy.com/pioneer/2017/ar/+ 2015 - https://www.cstproxy.com/pioneer/2016/ar/+ 2014 - https://www.cstproxy.com/pioneer/2015/ar/HTML1/tiles.htm -
Senior Communications AdvisorUsaa Oct 2021 - May 2022San Antonio, Texas, UsContracted through Yoh Services LLC to support internal communications on the Core Infrastructure Services (CIS) team at USAA, a Fortune 500 company. Planned and implemented strategic communications programs to increase employee engagement and to promote key change initiatives. Responsibilities included writing, editing, producing and distributing content on a variety of digital channels, such as email, wikis and Slack. ✼ Established an editorial calendar, populated by a communications request form and managed as a project with task assignments in Asana.✼ Overhauled the CIS team wiki structure, content and design; implemented Adobe Analytics to track KPIs. -
Communications Operations ManagerPioneer Natural Resources Company Dec 2009 - Oct 2020Irving, Texas, UsDirected communications operations, leading a group of creative professionals executing graphic design, videography, photography, and web development services. Served as consultant across the enterprise on communications resource allocation and strategic communications to promote programs and initiatives for desired outcomes. Steered the development of effective email campaigns and metrics. Administered third-party software solutions, cultivated relationships with vendors and handled departmental budget reporting. Oversaw press release distribution, annual report creation and dissemination, and other investor communication efforts. Authored and edited intranet content as well as advised on editorial calendar content for all communications channels. HIGHLIGHTS ✼ Enhanced rate of measurable communications by 60% through the design of internal communications campaigns, solutions, and key performance indicators (KPIs). ✼ Converted planned versus unplanned corporate communications from 30%/70% to 70%/30%, respectively. ✼ Expanded creative group output by 45% while slashing the outsourcing budget by $20K+ annually. ✼ Contributed to a 25% increase in storytelling techniques supporting business strategy communications. -
Portal/Internet Project ManagerPioneer Natural Resources Company Jun 2006 - Dec 2009Irving, Texas, UsOversaw the planning and execution of web-based projects serving as a subject matter expert (SME) in Corporate Communications, web design, and systems upgrades. Partnered cross-functionally to design and develop digital media solutions to drive business initiatives. Developed compelling web content. HIGHLIGHT✼ Advanced to a trusted Corporate Communications partner by leading web projects and enabled 100% in-house web site development capabilities.
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Web Content EditorThousand Trails, Lp Mar 2001 - Jun 2006Frisco, Tx, UsMaintained content on corporate external web site at www.thousandtrails.com, traveled to campgrounds within the company network to take photos of accommodations and amenities and to write feature articles focusing on the uniqueness of each property. -
Communications CoordinatorRichardson Independent School District Oct 1998 - Mar 2001Developed content and maintained file structure of external web site, researched and wrote news articles for web site and newsletter as well as wrote speeches of varying lengths and topics for the superintendent and presented at state association conferences for school public relations professionals and secretaries.
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Public Relations DirectorAtlanta Symphony Orchestra Aug 1994 - Jan 1997Atlanta, Ga, UsMarketing Intern, then Public Relations Assistant, then Public Relations DirectorCreated and executed a strategic public relations plan for the ASO's various concert series, totaling 200+ performances per year; managed the PR budget, pitched news and feature stories to print, broadcast and electronic media members; scheduled radio, television, and print interviews for the music director, orchestra musicians and guest artists; responded to media requests; and wrote press releases, calendar listings, public service announcements, and media advisories as well as edited the quarterly company newsletter, QuarterNote.
Laura Piper Skills
Laura Piper Education Details
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Indiana University BloomingtonJournalism -
Florida State UniversityArts Administration
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Northwestern UniversityMusic Education/Performance
Frequently Asked Questions about Laura Piper
What company does Laura Piper work for?
Laura Piper works for Populus Financial Group
What is Laura Piper's role at the current company?
Laura Piper's current role is Content Marketing | SEO | Writer/Editor | Mentor.
What is Laura Piper's email address?
Laura Piper's email address is la****@****saa.com
What is Laura Piper's direct phone number?
Laura Piper's direct phone number is +121470*****
What schools did Laura Piper attend?
Laura Piper attended Indiana University Bloomington, Florida State University, Northwestern University.
What are some of Laura Piper's interests?
Laura Piper has interest in Social Services, Economic Empowerment, Education, Environment, Animal Welfare, Arts And Culture, Health.
What skills is Laura Piper known for?
Laura Piper has skills like Corporate Communications, Internal Communications, Editing, Strategic Communications, Team Leadership, Writing, Employee Engagement, Web Content, Public Speaking, Mentoring.
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