With a foundation in product design, I've embarked on a captivating journey into the realms of augmented and virtual reality, exploring the intersection of technology and artistic expression. In 2012, I co-founded Manifattura Italiana Design, a studio dedicated to innovative furniture design solutions. We had the privilege of showcasing our products at industry expos worldwide, where we garnered several awards and recognition. This venture ignited my passion for pushing creative boundaries and embracing cutting-edge technologies.Since 2017, I've immersed myself in these transformative technologies, shaping immersive experiences that blur the boundaries between the digital and physical worlds. Building upon this foundation, I transitioned to the role of Chief Creative Officer at VRROOM France, where I continued to pioneer immersive experiences that captivate audiences worldwide. Since 2022, I've had the privilege of serving as the CEO of VRROOM Studio Italia, a premier immersive production studio. At VRROOM, we are dedicated to both developing the VRROOM platform and creating a series of successful immersive experiences.Among my proudest achievements are crafting immersive experiences in collaboration with leading entities and brands in the field of art, culture, and entertainment, including institutions, renowned brands and artists such as Jean Michel Jarre, La Biennale di Venezia, SXSW, Microsoft, Unity, RMN Opera, France TV, and more.Beyond these flagship projects, I've lent my expertise to numerous AR/VR endeavors across various sectors, providing strategic guidance and design innovation. My commitment to advancing immersive technologies extends beyond project work.My journey is driven by a deep-seated passion for the arts in all its forms, a commitment to pushing creative boundaries, and a belief in the power of collaboration and community. I welcome opportunities to connect and collaborate with fellow enthusiasts and innovators—let's create immersive experiences that inspire and delight audiences worldwide!