Steven Lap Tran Email & Phone Number

Toronto, ON, CA

• Provided design and art direction for a total 4 different Square products. Responsible for creation of public web landing pages utilizing human-centred design philosophy to understand our core audience. Partnered with.
• Led the creative and design work for Point of Sale, Franchises, Invoices for region specific and international projects which included pilot program for product bundling.
• Led and designed creative for public web by establishing needs with stakeholders and partners.
• Spearheaded a major initiative with the launch of Square Coffee Shops. Worked closely with partners and stakeholders to create dedicated landing pages and photo / video assets that opened the way for continual.
• Conducted live user testing and A/B testing for performance on designs and user interviews to better understand pain points.
• Fostered a creative environment and team connection through rituals, creative shares, brainstorms and vision work for internal efficiencies and maintenance and improvement of design libraries.

• Use design, animation and technology to tell ecobee’s brand story. Applying user interface design, prototyping skills interaction to create product learning videos and marketing assets. Developed visual brand.
• Conducted live user testing for hardware, usability testing, brand insights and mind mapping.
• Platinum - Digital Campaign AVA Digital Awards
• Supported the growth of the business across all channels from B2B, retail, public web and e-comm. Also led to increase in revenue and market share.
• Key partner in a strategic rebrand that required vision work, brand identity, strategy, sonic branding, and complete revamp of creative assets.
• Cultivated innovation in experiential marketing for Consumer Electronics Show and other technology expos during tenure.

Toronto, Canada Area

Toronto

• Part of creative team responsible for Lexus, Manulife and Uniqlo and elevation pictures, I provided global art direction for brands based out of Japan and Toronto. Frequently designing pitch decks and prototypes for.
• Lexus Print Awards ES - Bronze
• Successfully launched 4+ Elevation pictures films through digital banner campaign work
• Launched Uniqlo's Heattech technology line and Airism.

Toronto, Ontario

As part of the larger creative team, responsible for clients such as American Express, Unilever, Tim Horton’s and Oreo and provided art direction for Print, social, OOH and campaign work. Utilized illustrations and creation of new graphics and constructed layouts under brand guidelines.

Post-Graduate User Experience Design Certificate, User Experience Design

Multimedia And Interactive Design

Communications, Creative Advertising

Activities and Societies: Winner of Cundari Agency Student Pitch Campaign for Planet in Focus, Toronto