Lara Smith Email & Phone Number

Stockholm, SE

Stockholm, SE

- Led a team of 50+ global marketers in planning and executing omni-channel partner marketing campaigns for Enterprise partners. - Built and mentored a high-performing partner marketing team, fostering a culture of collaboration, innovation, and continuous improvement.- Spearhead strategy, planning, and execution of partner marketing subsidies, ensuring.

Stockholm, SE

• Led partner marketing strategy and execution for global Core and Growth retailers including Etsy, Saks Fifth Avenue and Sephora
• Partnered with cross-functional internal teams (CRM, Paid Media, App, PR, Product, etc.) and agency partners to create and evaluate co-branded campaigns
• Developed brand partner relationships to establish trust, effective collaboration and uncover new opportunities

Columbus, OH, US

• Coordinated high-performance internal and external teams--both on-site and remotely--with focus on shared strategic goals by establishing standards and procedures for medical/legal/regulatory approval, while also.
• Managed finances (scopes, estimates, billing worksheets), assisting in revenue forecasting and quarterly reconciliations, developing chronologies, coordinating production and handling final distribution
• Worked directly with vendors to communicate print specs and ensure that final deliverable aligns with team expectations, timelines and quality standards

Columbus, Ohio, US

• Planned and executed integrated marketing campaigns across print, digital and event-based projects for new and existing Zaner-Bloser products and offerings
• Led intake process with internal customers, such as Product Development and Sales teams, to determine strategy and approach for each project, taking into consideration audience, timeline and budget
• Oversaw Marketing production, apprised Vice President of Marketing and members of Product, Digital and Creative teams of project updates and prioritization, resource allocation and risk management

Columbus, Ohio, US

• Planned and implement trend driven, innovative visual presentation strategies and solutions for over 500 DSW retail stores, including new store openings and flagship stores
• Oversaw a team responsible for the overall in-store experience, including merchandise presentation and in-store signage for promotional and seasonal campaigns
• Built and maintained cross functional relationships with Brand Strategy and Merchant teams to translate product and marketing strategies into clear storytelling that optimize profitability
• Conducted regular market visits to uncover challenges, evaluate current initiatives and identify future opportunities to evolve the brand

Columbus, OH, US

• Developed and led social marketing campaigns to ensure best in class work while collaborating with a multidisciplinary team to apply strategic framework and develop near and long-term social marketing plans
• Oversaw an always-on Community Management team which monitored and engaged with community interactions across multiple brand pages and platforms
• Actively followed and applied learnings from the social marketing industry, digital marketing best practices, and associated consumer behaviors

Columbus, OH, US

• Developed and championed new project management processes, standards, templates, and best practices for the Project Management Department
• Managed a team of up to six direct reports, conducting weekly one-on-one meetings and continuous guiding and mentoring of staff
• Provided hands-on support and direction for large projects, including day-to-day leadership/support, budget, quality, risk, and resource management

Columbus, OH, US

• Managed the marketing calendar for all web, fragrance, brand marketing, and corporate projects for Abercrombie & Fitch, abercrombie, Hollister, Ruehl, and Gilly Hicks, from the initial concept to final campaign
• Served as the primary contact for all marketing projects requested by Home Office departments, including Brand Senses, Merchandising, Recruiting, Human Resources, Training, Philanthropy, Loss Prevention, Security, and.
• Provided clear direction/communication and assistance to the field as it related to marketing in the weekly/seasonal floorsets, and ensured all store marketing issues were resolved and fulfilled daily