Lara Smith work email
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Lara Smith personal email
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With over 20 years in the marketing industry, I am a vibrant professional specializing in Global Partner Marketing & Operations. My journey has taken me through every marketing facet imaginable—from the tactile world of print production to the ever-evolving landscape of digital strategy.I've excelled in various domains, including in-store marketing, event planning, and production, paid media, CRM, and performance analytics, expertly merging creativity with a keen eye for data-driven outcomes.With a spirited touch, I boast a track record in crafting and implementing comprehensive channel marketing strategies that fuel partner recruitment, brand awareness, and demand generation. Navigating a global, cross-functional environment, I thrive on collaboration and influence across all tiers. Fueled by a fervor for partners, I delve deep into the channel ecosystem. Armed with confidence, I deftly handle substantial budgets, leveraging data-driven insights to optimize expenditure.
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Global Marketing Investments & OperationsKlarna Dec 2023 - PresentStockholm, Se
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Global Partner Marketing Operations LeadKlarna Jun 2021 - Nov 2023Stockholm, Se- Led a team of 50+ global marketers in planning and executing omni-channel partner marketing campaigns for Enterprise partners. - Built and mentored a high-performing partner marketing team, fostering a culture of collaboration, innovation, and continuous improvement.- Spearhead strategy, planning, and execution of partner marketing subsidies, ensuring resource efficiency for optimal impact and ROI.
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North American Partner Marketing LeadKlarna 2020 - 2021Stockholm, Se• Led partner marketing strategy and execution for global Core and Growth retailers including Etsy, Saks Fifth Avenue and Sephora• Partnered with cross-functional internal teams (CRM, Paid Media, App, PR, Product, etc.) and agency partners to create and evaluate co-branded campaigns• Developed brand partner relationships to establish trust, effective collaboration and uncover new opportunities
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Senior Project PlannerGsw Advertising 2019 - 2020Columbus, Oh, Us• Coordinated high-performance internal and external teams--both on-site and remotely--with focus on shared strategic goals by establishing standards and procedures for medical/legal/regulatory approval, while also turning feedback into organized, actionable steps for tactics across various media• Managed finances (scopes, estimates, billing worksheets), assisting in revenue forecasting and quarterly reconciliations, developing chronologies, coordinating production and handling final distribution• Worked directly with vendors to communicate print specs and ensure that final deliverable aligns with team expectations, timelines and quality standards -
Marketing Project ManagerZaner-Bloser Jun 2018 - Mar 2019Columbus, Ohio, Us• Planned and executed integrated marketing campaigns across print, digital and event-based projects for new and existing Zaner-Bloser products and offerings• Led intake process with internal customers, such as Product Development and Sales teams, to determine strategy and approach for each project, taking into consideration audience, timeline and budget• Oversaw Marketing production, apprised Vice President of Marketing and members of Product, Digital and Creative teams of project updates and prioritization, resource allocation and risk management -
Manager Of Visual Merchandising & In-Store ExperienceDsw Designer Shoe Warehouse 2016 - 2018Columbus, Ohio, Us• Planned and implement trend driven, innovative visual presentation strategies and solutions for over 500 DSW retail stores, including new store openings and flagship stores• Oversaw a team responsible for the overall in-store experience, including merchandise presentation and in-store signage for promotional and seasonal campaigns• Built and maintained cross functional relationships with Brand Strategy and Merchant teams to translate product and marketing strategies into clear storytelling that optimize profitability• Conducted regular market visits to uncover challenges, evaluate current initiatives and identify future opportunities to evolve the brand -
Associate Director, Social MediaResource/Ammirati, An Ibm Company 2013 - 2016Columbus, Oh, Us• Developed and led social marketing campaigns to ensure best in class work while collaborating with a multidisciplinary team to apply strategic framework and develop near and long-term social marketing plans• Oversaw an always-on Community Management team which monitored and engaged with community interactions across multiple brand pages and platforms• Actively followed and applied learnings from the social marketing industry, digital marketing best practices, and associated consumer behaviors -
Associate Director, Project ManagementResource/Ammirati, An Ibm Company 2009 - 2013Columbus, Oh, Us• Developed and championed new project management processes, standards, templates, and best practices for the Project Management Department• Managed a team of up to six direct reports, conducting weekly one-on-one meetings and continuous guiding and mentoring of staff• Provided hands-on support and direction for large projects, including day-to-day leadership/support, budget, quality, risk, and resource management
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Senior Marketing Traffic CoordinatorAbercrombie & Fitch 2004 - 2009Columbus, Oh, Us• Managed the marketing calendar for all web, fragrance, brand marketing, and corporate projects for Abercrombie & Fitch, abercrombie, Hollister, Ruehl, and Gilly Hicks, from the initial concept to final campaign• Served as the primary contact for all marketing projects requested by Home Office departments, including Brand Senses, Merchandising, Recruiting, Human Resources, Training, Philanthropy, Loss Prevention, Security, and the Distribution Center• Provided clear direction/communication and assistance to the field as it related to marketing in the weekly/seasonal floorsets, and ensured all store marketing issues were resolved and fulfilled daily
Lara Smith Skills
Lara Smith Education Details
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University Of DaytonWomen'S Studies
Frequently Asked Questions about Lara Smith
What company does Lara Smith work for?
Lara Smith works for Klarna
What is Lara Smith's role at the current company?
Lara Smith's current role is Global Marketing Investments & Operations at Klarna.
What is Lara Smith's email address?
Lara Smith's email address is ls****@****w-w.com
What schools did Lara Smith attend?
Lara Smith attended University Of Dayton.
What skills is Lara Smith known for?
Lara Smith has skills like Marketing, Facebook, Digital Marketing, Interactive Marketing, Social Media Marketing, Social Media, Digital Strategy, Integrated Marketing, Mobile Marketing, Online Advertising, Project Management, Retail.
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