Lara E. Abou-Zeid Email and Phone Number
Lara E. Abou-Zeid personal email
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In my current role, as Café Najjar Marketing Director, I developed and supervised the implementation of Company Business Marketing Strategies & Planning for all Café Najjar brands, which led to grow our year-on-sales figures. With a background rooted in Advertising and marketing, I have developed & managed the execution of product centric Marketing campaigns and managed research companies, creative concept advertising & TV production, PR, Media, Digital & Social media agencies and a marketing team to deliver on all Marketing & communication needs, all of whom have contributed to improving our overall Market Share to 70%, preserving CAFE NAJJAR position as the #1 coffee producer in the middle east and north Africa and the #2 in turnover in Mena Region.My operational Experience • Business Marketing Strategies & Planning• Strategic Marketing in time of crisis• Budget management• P&L management• Program/team leadership• Marketing Goals & Objectives Execution • Relationship building• Contract negotiations• New Brand/Products Innovation & Creation• Brand Building• Brand Positioning • Brand Creative and Media advertising & digital strategy, CRM & e-commerce. • Global brands Localization in multiple industries: Luxury Cosmetics & Fragrances, F&B, FMCG....• Company Market Share, Turnover & Sales growth forecast & reviewMy Core Skills/Attributers lies in: • Identifying lucrative business opportunities• Strategic Planning • Consumer research Management • Develop and cater new innovation based on consumers’ needs• Marketing Strategic Planning & Analysis• Brand/Product Packaging Design Strategy • Creation of innovative media, communication & brand marketing strategies within a competitive environment• Product centric Marketing campaigns development & execution• Creative concept advertising & TV production• Product Demonstration & Presentation• Team Leadership & Collaboration
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Marketing DirectorCafe Najjar - Najjar Professional Solutions Jun 2022 - PresentLebanonLead Accounts: • FMCG Coffee, Nuts, Food, Coffee Makers, Corporate Marketing (Website, E-shop) The below details my overall responsibilities: • Set the overall marketing strategy and objectives for the organization.• Develop & oversee the implementation of the corporate & brand marketing Management functions with a budget of $6M/Year, including brand P&L, brand positioning, identify target audiences, customer segmentation/profiling, brand management and marketing tactics, product launches, advertising, marketing collateral, and events.• Provide direction and vision for the marketing department.• Collaborate with other department heads and executives.• Oversee the team's performance and ensure alignment with business goals.• Lead annual monthly/burst creative & media Marketing Strategies & Plans for all CAFE NAJJAR brands (Coffee & Nuts).• Lead on consumer insights development, brand performance evaluation through market and consumer research with specialized research agencies. • Oversee and measure the overall effectiveness of marketing programs & media campaigns, track details, report results, analyze data and make strong recommendations.• Lead on the Brand/Product innovation process and work closely with internal team such as sales, production, logistics, purchasing, finance departments & senior leaders to develop product. • Lead new packaging design for all CAFE NAJJAR brands innovations in Coffee & Nuts. • Brief & Direct creative advertising & agencies for the appropriate campaigns for all CAFE NAJJAR brands based on consumer insights and delivering business need. • Supervise the Business Relationship with: Media & Advertising agencies, Media vendors and clients, internal stakeholders & external suppliers.• Lead Cost Negotiation to successfully meet the forecasted yearly budget
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Senior Marketing ManagerCafe Najjar - Najjar Professional Solutions Feb 2016 - Jun 2022LebanonLead Accounts: FMCG Coffee: Café Najjar, Carioca, Star Café, Beirut Blend, Domingo, Hal El Sharek, Le Bresilien, Gourmet FMCG Nuts: Krikita Nuts Lebanese/Turkish Coffee Makers: NAJJAR RAQWA Espresso Machines: Gia & Il Gustino The below details my overall responsibilities: • Develop & implement corporate & brand marketing Management functions including brand P&L, brand positioning, identify target audiences, customer segmentation/profiling, brand management and marketing tactics, product launches, advertising, marketing collateral, and events• Develop and implement annual monthly/burst creative & media Marketing Strategies & Plans for all CAFE NAJJAR brands (Coffee & Nuts).• Prepare work to planning consumer insights development, brand performance evaluation through market and consumer research• Manage, monitor, measure and analyze the overall effectiveness of sales & marketing programs and supervise team members.• Control pre and post evaluations of media campaigns • Manage Brand/Product innovation process and work closely with internal team such as sales, production, logistics, purchasing, finance departments & senior leaders to develop product. • Manage new packaging design for all CAFE NAJJAR brands innovations in Coffee & Nuts. • Brief & Manage creative advertising & agencies for the appropriate campaigns for all CAFE NAJJAR brands based on consumer insights and delivering business need. • Develop New Product Launches & Marketing Campaigns. • Manage, Create & Execute POS & BTL Visibility• Manage the Business Relationship with: Media & Advertising agencies, Media vendors and clients, internal stakeholders & external suppliers.
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Client Services DirectorYou Experience Sep 2012 - Feb 2016United Arab EmiratesExperiential Communication AgencyLead Accounts: P&G (Prestige, Beauty Hair & Personal Care), Bacardi & Martini, Pfizer, Clorox, LeVault, Majid Al Futtaim. Nestle, Emaar Properties.• Acting as a link between clients and the agency, manage advertising campaigns to ensure the client's needs and goals are being met on every project within the time and budget requested. • Take ownership of projects, and complete the project through from concept to completion. • Define the commercial strategy. • Manage the clients relationship, queries, identifies their advertising service requirements & liaises with the internal team. • Handle budgets; manage campaign costs and invoicing clients. • Review and present concepts/layouts/copies to the client for approval. • Prepare ‘pitches’ to win new business for the agency. • Acting as a training manager for P&G prestige brands, training given on selling approach, on the brands identity, background heritage etc… -
Head Of CommunicationsFawaz Holding Oct 2010 - Aug 2012LebanonIn-house advertising agency of Fawaz HoldingLead Accounts: Pernod Ricard, Group Seb, Fawaz Holding Owned Brands Retail shops C&F, La Cave de Joel Robuchon – The wine Library• Establishing the proper infrastructure for the communication department that meets the needs of the company internal clients.• Liaise with clients in creative, account management, media, digital, social media and production. • Management of external agencies and support partners.• Recruit and develop other talents, strengthening organizational agility by reinforcing new ideas and controlling team’s KPI’s.• Develop & overlook the business strategies and road maps. • Evolve Media strategy and overlook Media Planning buying and booking for all ATL channels to include TV, Print, Radio, Outdoor and Internet.• Drive overall financial performance by preparing and analyzing financial reports.• Market and competitors studies.• Media management of all brands.• Budget management. • Develop & overlook the implementation of Media strategies, planning & booking. • Introduce & overlook the digital activity in the agency: Social Media, Online advertising.• Manage and overlook the creative & production team responsible for all BTL activities.• Manage the Public relations department and overlook all PR initiatives.• Market and competitors studies. -
Media Public Relations ManagerFawaz Holding Feb 2008 - Oct 2010LebanonLead Accounts: Christian Dior, Puig, Pernod Ricard and Group Seb.• Manage relationships with a variety of media including local social & business, across media types (online, print, outdoor and broadcast).• All media negotiations. • Daily monitoring for all competitive activities.• Follow up with the creative department on all ATL & BTL material.• Develop, apply & implement Media & PR strategy aligned to the brands international guidelines.• Concept, write and prepare all corporate and brand press releases.• Media relationships – including local and national newspapers, magazines, radio, and television – and company’s spokespeople• Maintain corporate, marketing managers and suppliers "interviews" able to speak to media on practice area activities and general speaking points• Follow up on the firm's marketing and client communications programs including public relations, media relations, copywriting, graphic design, collateral materials, direct mail, web site content and firm identity program• Follow up & apply PR strategies • Prepare and place corporate & brands press releases • In charge of PR activities to include press conferences, press releases, organizing media events (Chivas 12 launch, Chivas 25, Absolut vodka, 212 VIP feminine fragrance, Prada feminine fragrance, Fendi feminine fragrance, Dekuyper, Pernod Ricard & Nexty gala dinner, …)• Develop all content of Web site• Maintain the press clipping and historical files.
Lara E. Abou-Zeid Skills
Lara E. Abou-Zeid Education Details
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Université St JosephSumma Cum Laude Distinction -
Lebanese UniversityFrench Language And Literature
Frequently Asked Questions about Lara E. Abou-Zeid
What company does Lara E. Abou-Zeid work for?
Lara E. Abou-Zeid works for Cafe Najjar - Najjar Professional Solutions
What is Lara E. Abou-Zeid's role at the current company?
Lara E. Abou-Zeid's current role is Head of Marketing.
What is Lara E. Abou-Zeid's email address?
Lara E. Abou-Zeid's email address is la****@****ail.com
What schools did Lara E. Abou-Zeid attend?
Lara E. Abou-Zeid attended Université St Joseph, Lebanese University.
What are some of Lara E. Abou-Zeid's interests?
Lara E. Abou-Zeid has interest in Civil Rights And Social Action, Education, Environment, Human Rights, Arts And Culture, Health.
What skills is Lara E. Abou-Zeid known for?
Lara E. Abou-Zeid has skills like Marketing Communications, Public Relations, Media Planning, Social Media Marketing, Advertising, Digital Marketing, Social Media, Social Networking, Corporate Communications, Media Relations, Brand Development, Brand Management.
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