With 25 years of experience helping companies adapt to emerging technologies, I'm now at a stage in my career where I want to be strategic about where I can have the greatest impact. My passion lies in assisting social-impact organizations to leverage new technologies to more effectively achieve their missions.I understand that non-profits are often stretched thin, under-resourced, and risk-averse, making new technologies feel scary and potentially distracting. That's where I come in. I can help you navigate the complex world of technology, making informed decisions that align with your goals and values. My approach is rooted in:• Making technology easy to use and accessible• Understanding customer (staff or client) pain points and developing tailored solutions• Recognizing that technology is a tool, not a shortcut, to enhance efficiency, creativity, and clarity in accomplishing your objectivesMy passion is to demystify technology tools, making them easy to use and a true asset to enhance organizations' ability to accomplish their goals and amplify their impact. I'm dedicated to making technology a friend to equity and helping organizations become more effective and innovative in their work.
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Co-CooSchool The WorldMenlo Park, Ca, Us -
General Manager Of Nextbite By SbeSbe Lifestyle Hospitality Jun 2023 - Oct 2024Beverly Hills, California, UsResponsible for leading the Nextbite business through its acquisition by SBE, overseeing business strategy, operations and data for a smooth and successful transition. -
Senior Vice President Of Data & InsightsNextbite Jul 2022 - Jun 2023Denver, Co, UsManager of an extraordinary team that is aggregating data in unique and innovative ways across Delivery Service Providers to provide an actionable insights to profitably scale virtual brand revenue for our partner restaurants. -
Chief Concept OfficerNextbite Feb 2021 - Jun 2022Denver, Co, UsAs the General Manager of Nextbite, a virtual kitchen marketplace, I'm responsible for Brand Development (creation of virtual menu concepts), Brand Management (acquiring customers to buy from the menus), and B2B Marketing (getting restaurant partners to fulfill customer orders). -
Vice President Of Product ManagementStudy.Com Apr 2019 - Feb 2021Mountain View, Ca, UsResponsible for our consumer subscription business targeting teachers and students, including developing product vision, creating an annual strategy based on data analysis and consumer insights, overseeing the roadmaps of 3 Agile software development teams and 2 content SCRUM teams to deliver on corporate priorities, and working cross functionally to bring products to market in order to deliver revenue growth targets. -
Vice President & General Manager Of Photo Books, Calendars & PrintsShutterfly, Inc. Feb 2017 - Apr 2019San Jose, Ca, UsP&L responsibility for $350M in annual revenue with strong product and marketing capabilities. -
Sr. Director, General Manager Of Photo Books, Prints & MypublisherShutterfly, Inc. Jan 2016 - Apr 2019San Jose, Ca, UsResponsible for over $300M in annual revenue by adding oversight of the MyPublisher brand• Led the strategy and launch behind Unlimited Free Prints campaign which launched in January 2016 on the Shutterfly App and is the key contributor to 2x new customer growth YoY through mobile channels• Continued to expand mobile photo book App offerings for Shutterfly to include the FavePix iPhone App in April 2016 and then re-launched the new and improved photo book creation path on the Shutterfly App in September 2016• Led brand-wide Customer Experience initiative with a focus on developing KPI’s, measurement tools and reporting to allow for continuous improvement in satisfaction scores -
Sr. Director, General Manager Of Photo Books & PrintsShutterfly, Inc. Feb 2014 - Jan 2016San Jose, Ca, UsExpanded responsibility to include the $75M Prints business for Shutterfly, while continuing to look for growth levers for the maturing $200M Photo Book business• Revitalized the prints business with a focus on promotion, product and user experience and saw growth return to the category• In 2014 developed a strategy to expand school-based business opportunities including targeted M&A investigation for Yearbooks, partnership development with Scholastic, as well as piloting Photo Story in the Classroom utilizing a trend in 1:1 tablet computing in school curriculum• Developed a Photo Books on phone strategy and launched the TripPix iPhone App in July 2015, utilizing the Haas MBA Marketing Challenge to create millennial-focused mobile marketing plan• Developed a strategic partnership with ScanCafe to introduce the Make My Book Service in October 2015 to Shutterfly and address the barriers of time and creativity for photo book customers -
Sr. Director, General Manager Of Photo BooksShutterfly, Inc. Jul 2010 - Jan 2014San Jose, Ca, UsExpanded category leadership for Photo Books and grew annual revenue to $175M, while regularly launching innovative physical product, marketing and technology initiatives • Led the strategy for developing the All New Custom Path with PM, engineering, UX and design partners which included use of Flex/Flash technology, social media image sources, and all-new content tools and partners• Beginning in 2011, worked with manufacturing and design partners to develop ambitious upsell strategy that has improved ASP and margins annually through the attach of premium digital content and physical book features, and has become a model for other product lines looking for growth levers• Developed a pilot 2012 and then rolled out a successful Yearbook initiative in 2013 to capitalize on off-season press capacity; inaugurated onsite lead generation and outbound telemarketing efforts for the first time in company history to reach new customer segments• Launched in 2013 the first ever Shutterfly App (Shutterfly Photo Story) and inaugurated mobile marketing initiatives for the brand -
Director, General Manager Of Photo BooksShutterfly, Inc. Jun 2009 - Jun 2010San Jose, Ca, UsLed one of three primary strategic initiatives for Shutterfly with $74M in revenue• Developed business strategy for leading business category and executed product and marketing roadmap with matrixed cross-functional partners in merchandising, marketing, product management and engineering• Launched innagural efforts in smart product creation with Simple Path photo books -
Director Of Marketing & MerchandisingShutterfly, Inc. Feb 2008 - Jul 2009San Jose, Ca, UsFocused on brand marketing initiatives and design content merchandising onsite• Added brand marketing team with responsibility for early advertising initiatives including brand positioning and broad Q4 print campaign development• Expanded onsite merchandising to include the team responsible for design content in photo books and cards• Created inspirational and interactive content to attract bride and new mom audiences• Pioneered Integrated Marketing role to build processes across traditional and digital channels to develop launch marketing initiatives for Cards & Stationery business -
Senior Marketing ManagerShutterfly, Inc. Feb 2006 - Jan 2008San Jose, Ca, UsExpanded customer acquisition responsibilities to include initial CRM activation and site experience• Managed expanded team of 4 responsible for customer acquisition channels, as well as new partnerships with Amazon, Evite and others• Managed team responsible for the merchandising of Shutterfly’s first online store experience, including the launch of frames and albums• Developed Shutterfly Gallery, an online community of photo book customers and others who exchanged projects and ideas• Created panel of online digital scrapbooking influencers as a targeted marketing initiative -
Marketing ManagerShutterfly, Inc. Jun 2004 - Jan 2006San Jose, Ca, UsResponsible for customer acquisition utilizing paid media channels. • Managed multiple agencies responsible for display advertising, paid search and SEO• Implemented first onsite analytics tools to drive business insights• Initiated brand tracking research to expand competitive and consumer insights• Led development of ‘activation’ CRM stream from registered user to first purchase• Managed team including affiliate marketing manager -
Sr. Manager, MarketingBabycenter 1998 - 2004New York, New York, UsI led a variety of online marketing initiatives for BabyCenter, including banner advertising, paid search, seo, creative and landing page testing. I also did project management, specifically around web site messaging and testing to increase conversion. I also led research initiatives including brand awareness, tracking studies, and consumer insight development both through online and offline tools. -
Director Of Annual GivingMenlo College Oct 1996 - Jun 1998Atherton, Ca, UsI ran the annual giving programs for Menlo College. -
Director Of DevelopmentBuffalo State College - Burchfield-Penney Art Center Oct 1994 - Sep 1996I ran the development operations for a regional art museum at Buffalo State College. Responsibilities included grant writing, annual giving, and special events.
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Annual Fund CoordinatorCommunity School Of Music And Arts Oct 1992 - Oct 1994Mountain View, Ca, UsWorked in fundraising activities for local music and arts non-profit.
Lara Hoyem Education Details
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Stanford UniversityHuman Biology -
Walt Whitman High School
Frequently Asked Questions about Lara Hoyem
What company does Lara Hoyem work for?
Lara Hoyem works for School The World
What is Lara Hoyem's role at the current company?
Lara Hoyem's current role is Co-COO.
What schools did Lara Hoyem attend?
Lara Hoyem attended Stanford University, Walt Whitman High School.
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