Lara-Lee Karam Email and Phone Number

I am responsible for managing a team of Account Managers. My role includes providing strategic insight on client accounts, developing account management strategies, ensuring client relationships are maintained, ensuring the delivery of solutions that meet clients' needs, and identifying opportunities to grow accounts.

Responsibilities:- Media relations: generating regular positive media coverage via targeted media lists & a strong network of media contacts. - Copywriting: compiling content, e.g. media releases, profiles, social media content. - Project management: servicing retainer clients & handling time-boxed projects. - Supplier management & briefing for projects (including influencers, additional writing resource, designers, photographer/ videographers, etc.). - Crisis communications in the unfortunate event of negative publicity. - Direct client liaison & general account management. - Regular reporting on PR activities and performance of campaigns.Industries worked in: retail banking, technology, education, NPO, finance & tax, electronics, beverage, recycling, among others.

- Media relations- Account management- Direct client liaison- Social Media management

Responsibilities:- Specialising in Online Reputation Management (ORM), managing a leading local telecommunications account.- Analysing, monitoring, capturing, and reporting on social media data, including trend analysis and qualitative and quantitative data insights.- Client liaison and relationship management.

Responsibilities:- Teaching and assessing middle school South Korean students to strengthen their grasp of English as a second language.- Extensive creative lesson planning and coordination as per weekly themes.

Tutoring students on written, oral, and visual elements of communication within a professional working environment.

Vibrant part-time promotions of various beverage brands at social events in and around Durban.

My responsibilities included collecting and reporting local news for the university newspaper. Roles included: interviewer, investigator, and writer.