Over the past 12 years, I’ve worked extensively in media, brand and communication as a Creative Strategist. My role involves identifying trends, understanding cultural insights, and finding effective communication solutions for clients across various industries.With a background in strategy, creativity, and culture journalism, I bring the necessary skills to integrate brands into human culture successfully. My experience in innovation strategy allows me to anticipate future trends and adapt processes and products accordingly.I strongly believe that the relationship between brands and pop-culture is crucial for ensuring long-term relevance in an evolving landscape.