Lara Pocock Email & Phone Number

Cambridge, England, GB

- Launched OMED Health, including development of brand identity and guidelines, website and strategic marketing plan to drive B2C and B2B2C sales- Engaged and presented to allied professionals for direct B2B Sales of the OMED Health product- Continued development of global strategic B2B marketing plan for Owlstone Medical’s research business- Development.

Cambridge, England, GB

- Developing a global strategic plan to increase brand awareness, drive lead generation, lead nurturing and sales- Manage and develop the marketing team - including the creation of training materials and on-boarding new members of staff- Managing the marketing budget and company objectives- Communication of marketing strategies and projects across the.

Cambridge, England, GB

• Working on B2B marketing campaigns and strategies to raise awareness of Owlstone Medical and the Breath Biopsy platform.
• Working with stakeholders to complete marketing projects via Agile Marketing platform
• Assisting with the production of metrics (including the utilisation of Google Analytics) to develop the strategic marketing plan
• Producing and managing content campaigns across a number of mediums to collate inbound and outbound lead opportunities
• Maintaining and developing digital adverts via Google Adwords, LinkedIn, Facebook, Twitter
• Developing opportunities to increase the depth and breadth of campaigns, an example being the production of video interviews and snippets from the 2019 Breath Biopsy Conference

Toronto, ON, CA

Working with a variety of students from Primary School to Adult Learners to achieve their predicted grades and move on to the next step in their careers. My sessions are adapted depending on the student and their circumstances and I can tailor my communications to suit a wide range of learners, including those who are unable to continue in full-time.

London, London, GB

Fixed term contract, working on the expansion and development of the Chemists' Community Fund, the Royal Society of Chemistry's Benevolent Fund. Projects have included:- Working with local networks to introduce a series of wellbeing workshops. Initially I researched potential themes and providers, before presenting stakeholders with a proposal. The events.

Freelance writing and editing for European based company. I have worked on a number of projects, including scripts and pitches for the sale of racehorses and stallions, press releases and website copy.

Ely, GB

Central point of contact for the association’s 2,900 members worldwide. Led on membership engagement and retention, as well as the Association's digital communications. Assisted with the organisation of BEVA Congress, Europe's largest veterinary conference, and managed the registration process and team of student volunteers.Projects I worked on included.

Responsible for editing and production of a worldwide daily online publication, Australia and New Zealand Bloodstock News (ANZ). Managed advertising and marketing budgets and plans. Managed a team to ensure all content met house style and was delivered on time to strict deadlines. Represent Bloodstock Media at events and horse sales, marketing the.

Formatted and edited the daily online bloodstock and racing publication. Responsible for compiling race results, including a pedigree analysis. Edited press releases and contributing articles, as well as assisting the advertising team with sales of advertising space. Consistently exceeded sales targets and breaking sales records. Liaise with the.

Bachelor Of Science (Bsc), Animal Sciences

Master Of Science (Msc), Applied Equine Science