Lara Pocock Email & Phone Number

Cambridge, Gb

Cambridge, England, Gb

- Launched OMED Health, including development of brand identity and guidelines, website and strategic marketing plan to drive B2C and B2B2C sales- Engaged and presented to allied professionals for direct B2B Sales of the OMED Health product- Continued development of global strategic B2B marketing plan for Owlstone Medical’s research business- Development of marketing team and function. Current management responsibility is six full-time team members- Represent department at senior management level, reporting to the Leadership Team and Board of Directors- Represent and present on behalf of company at global scientific events such as Digestive Disease Week, Integrated Precision Medicine Congress and European Respiratory Congress

Cambridge, England, Gb

- Developing a global strategic plan to increase brand awareness, drive lead generation, lead nurturing and sales- Manage and develop the marketing team - including the creation of training materials and on-boarding new members of staff- Managing the marketing budget and company objectives- Communication of marketing strategies and projects across the organisation- Engage and negotiate with stakeholders throughout the organisation to determine how marketing can best help them to achieve their goals- supporting the organisation of internal and external events- Developing marketing campaigns from concept to execution and analysis. Focus areas include lead generation, thought leadership and content marketing, online advertising (Adwords, LinkedIn, Facebook, Twitter) and email campaigns- Organise outsourcing of tasks to external agencies and consultants- Designing marketing automation campaigns with an emphasis on lead generation and lead nurturing programs- Responsible for maintenance of the Owlstone Medical website- Responsible for measurement and success of programs; definition of objectives and key results for the marketing department, reporting, analysis and interpretation of trends. Close communication with lead generation and sales teams to track quality of generated leads and determine marketing effectiveness and ROI.

Cambridge, England, Gb

Working on B2B marketing campaigns and strategies to raise awareness of Owlstone Medical and the Breath Biopsy platform.• Working with stakeholders to complete marketing projects via Agile Marketing platform• Assisting with the production of metrics (including the utilisation of Google Analytics) to develop the strategic marketing plan• Producing and managing content campaigns across a number of mediums to collate inbound and outbound lead opportunities• Maintaining and developing digital adverts via Google Adwords, LinkedIn, Facebook, Twitter• Developing opportunities to increase the depth and breadth of campaigns, an example being the production of video interviews and snippets from the 2019 Breath Biopsy Conference• Working with the Events Coordinator to manage internal and external events, including on the development of projects to increase lead generating opportunities • Working with Head of Marketing to liaising with external consultant on the management and development of the CRM and marketing systems (Salesforce and Marketo)

Toronto, On, Ca

Working with a variety of students from Primary School to Adult Learners to achieve their predicted grades and move on to the next step in their careers. My sessions are adapted depending on the student and their circumstances and I can tailor my communications to suit a wide range of learners, including those who are unable to continue in full-time education due to disabilities as well as those who struggle with learning disabilities. I currently tutor Maths, English and Science to A-Level and in 2013 I won the Cambridgeshire Tutor of the Year award. I was lucky to be nominated once again in 2018, and after a public vote, I was runner-up from over 50 nominees.

London, London, Gb

Fixed term contract, working on the expansion and development of the Chemists' Community Fund, the Royal Society of Chemistry's Benevolent Fund. Projects have included:- Working with local networks to introduce a series of wellbeing workshops. Initially I researched potential themes and providers, before presenting stakeholders with a proposal. The events are aimed at helping RSC members to become aware of their own understanding and resilience, as well as giving them the tools to recognise and assist others who may be struggling. The workshops have resonated well within the community and have yielded feedback such as “Really useful and engaging session, have learned so much and want to inform everyone about this and spread the word!” Due to the success of the wellbeing events, further sessions have been organised assisting with 'Planning for Your Retirement.' These popular sessions enable attendees to consider both the holistic and financial aspects within their own future. I have led on the event management, as well as the marketing of all events to date (approximately 20 in a 14 month period). - Compiling an annual Marketing and Communications plan, outlining the objectives that the Fund would like to achieve over the coming months and the mechanisms needed to achieve these. Alongside this work I have worked on a number of projects to enable reliable and efficient methods of collecting and recording data. This will then feed into the statistics of the Fund, which can be used to assist with marketing the breath and depth of the Fund's services, as well as the social impact our grants can have. After writing the initial plan I have worked on strategic objectives, looking at long term campaigns and deliverables. - Launching partnerships with Autism UK, Cruse Bereavement Care and Citizens Advice Manchester. These services were introduced after a benchmarking exercises against similar organisations, as well as feedback from RSC members.

Freelance writing and editing for European based company. I have worked on a number of projects, including scripts and pitches for the sale of racehorses and stallions, press releases and website copy.

Ely, Gb

Central point of contact for the association’s 2,900 members worldwide. Led on membership engagement and retention, as well as the Association's digital communications. Assisted with the organisation of BEVA Congress, Europe's largest veterinary conference, and managed the registration process and team of student volunteers.Projects I worked on included: - Launching of a new CRM system (Microsoft Dynamics) and website (hosted on DNN Platform). This incorporated moving onto a rolling membership year and giving our members the option of monthly direct debits.- Rebrand of the BEVA Trust - a charity which provides veterinary volunteers to projects in the UK and Overseas. My main duties for the Trust included sourcing, organising and PR of the volunteer projects and their volunteers. I managed the promotion of the charity, donations and sponsorship and worked alongside key stakeholders. The BEVA Trust was awarded the British Horse Society's Welfare Award in 2017.- Increasing the member benefits - The launch of a legal helpline and MumsVet, a one-stop shop for equine veterinarian's who are facing the unique challenges of pregnancy within equine practice. MumsVet was shortlisted for the Working Mums Champion Award in 2017. - Writing and delivering a marketing and communications plan to the membership regarding their member benefits, as well as any reactive campaigns.

Responsible for editing and production of a worldwide daily online publication, Australia and New Zealand Bloodstock News (ANZ). Managed advertising and marketing budgets and plans. Managed a team to ensure all content met house style and was delivered on time to strict deadlines. Represent Bloodstock Media at events and horse sales, marketing the publication and increasing the readership through a number of different avenues, including social media. Worked with clients on advertorial copy and design for websites and brochures. Liaised with freelancers, advertisers and internal staff

Formatted and edited the daily online bloodstock and racing publication. Responsible for compiling race results, including a pedigree analysis. Edited press releases and contributing articles, as well as assisting the advertising team with sales of advertising space. Consistently exceeded sales targets and breaking sales records. Liaise with the advertising manager to organise networking events for clients. Manage daily queries from subscribers and advertising clients.

Bachelor Of Science (Bsc), Animal Sciences

Master Of Science (Msc), Applied Equine Science