Lara Shecter Email & Phone Number

Vancouver, Bc

Roles and Responsibilities:• Lead marketing strategy including primary responsibility for brand development and voice of the company• Guide the creative vision and strategy for design and communication, and set the bar for creative excellence • Set the direction and evolution of the digital and print marketing channels• In partnership with the other members of the senior leadership team, contribute to the overall strategic planning process • Oversee teams to craft successful proposal responses • Develop strategy to promote client engagement • Partner with leaders and experts at all levels, and provide counsel to senior leadership• Mentor junior employees and help cultivate career development

Vancouver, Bc

Lara started working with the Talmud Torah team during the first phase of VTT Campus Campaign to help raise $20 M – a feat that was accomplished in less than a year. Since then she completed a full brand redevelopment for the school and continued to be involved in on-going fundraising initiatives. Her responsibilities included:• School and Campus Campaign brand strategy development• Logo designs, business collateral materials and branding standards• Complete identity package and creation of collateral materials to support the Campus Campaign and its fundraising objectives• Website development: design, copywriting and photography• On-going photography of the school in action, construction updates and highlights of the new VTT campus• Working with architect team on donor recognition concept and art installations• Design and production of brochures, annual reports and donor communications• Promotional video creation: concept, planning, scripting• Print advertising and PR communications• Event planning and collateral design

Bachelor Of Arts - Ba, Economics

Asia Pacific Management Cooperative