• Initiate and lead bonding events for over 160 members in chapter and with other Greek life organizations.• Serve as captain and stimulate fundraising for Relay for Life, an annual volunteering event aiming to improve the life of cancer patients and assist medical studies of the disease—with Northeastern consistently ranking as one of the top college campuses with the largest amount of donations in the nation. Leadership efforts as team captain led to double the amount of attendance on our team and a drastic rise in funding in Spring 2024, resulting in Alpha Chi Omega alone bringing in $4.3K in team donations. Guided our team to earn five stars both in 2023 and 2024.• Represent the sisters of Alpha Chi Omega to address their needs in weekly Panhellenic and executive meetings.

• Craft approximately 50 items and sell products through Etsy & Instagram (perlinabylara.etsy.com).• Direct social media presence, leading to growth in number of customer accounts reached per month.• Manage and promote donations to the Yemen Children’s Fund, equivalent to 20% of profits.

• Conducted internal research on eight Pfizer brands, including competitor research, interviews with healthcare provider leads and sales representatives, along with building recommendations that were all used in elevating Orgovyx branded materials' format and effectiveness on the field.• Established a term-long market research project that provides insight and targeting recommendations for a desired set of clientele.• Personal improvement through opportunities such as workshops, speaker events, and company visits that take place twice a week.

• Orchestrated seating and music preferences to establish positive environment for over 150 customers.• Spearheaded the completion of online orders from three platforms, inclusive of billing and delivering kitchen items.

• Administered over 2,000 current and new customers via cold-call, emails & outbound marketing.• Led trend forecast and conducted research of a dozen competitors in retail display industry to improve accuracy of competitive analysis and preferred customer trends.• Regulated social media accounts to increase company visits by 68% on LinkedIn and encourage business footprint.

• Advanced marketing efforts through analyzing bounce rates and sorting contact information of over 200 customers.• Competitor research on top 10 rivals in the industry to enhance the startup’s own website, with brand awareness ultimately leading up to the $165 million purchase of the company by BlackLine Inc.• Gained certifications in Digital and Social Media Marketing through HubSpot during the internship.