Lara Yumi Tsuji Bezerra
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Lara Yumi Tsuji Bezerra Email & Phone Number

Chief Purpose Officer, founder at WorkCoherence
Location: Winter Garden, Florida, United States 17 work roles 7 schools
1 work email found @roche.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Current company
Role
Chief Purpose Officer, founder
Location
Winter Garden, Florida, United States

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Lara Yumi Tsuji Bezerra is listed as Chief Purpose Officer, founder at WorkCoherence, based in Winter Garden, Florida, United States. AeroLeads shows a work email signal at roche.com and a matched LinkedIn profile for Lara Yumi Tsuji Bezerra.

Lara Yumi Tsuji Bezerra previously worked as Mentor at Top2You and Member at Ypo. Lara Yumi Tsuji Bezerra holds Postgraduate Degree, Business from Harvard Business School.

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*@roche.com
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About Lara Yumi Tsuji Bezerra

Hello, I'm Lara, since 2020 a Life and career Mentor, C-level Coach, Organizational Culture Consultant, and Speaker.In my last assignment in Roche India (2017-2019), Forbes featured me as the 1st CEO to have the Chief Purpose Officer denomination. This is how I led my teams, believing in them and driven by our Purpose.In 2020, I founded Workcoherence. My mission is to help CEOs and business leaders achieve their professional and personal goals by building a conscious and coherent leadership and organizational culture. With almost 30 years of executive experience in the pharmaceutical industry, LEADING different countries, I know that the best results are achieved through a healthy work environment and individuals who live their purpose in their jobs. At the same time, I have actively served different boards in the industry and Chambers of Commerce in the countries I led to help shape the sector I worked in, building the collective wisdom to impact positively any place I was welcomed to live and work in.As a General Manager in Hungary at the age of 32, the first female executive President of Bayer in Latin America, and the first CEO to hold the title of Chief Purpose Officer, I opened doors for many other women. I dared to work with spirituality and purpose, even when it wasn't on the corporate agenda.I founded Workcoherence to help leaders who want to work to help society and humanity through their companies. Through consulting services in conscious leadership, purpose, and organizational culture, I help leaders and teams develop more humanized and conscious leadership skills, incorporate a strong and authentic purpose in their work, and develop a coherent, humanized, and collaborative organizational culture that promotes employee well-being and business sustainability.My work helped the companies I worked in increase profitability, retain talent, and improve innovation. Additionally, I offer speeches about the future of work and leadership, among other topics, that aim to inspire and engage the target audience. I encourage the development of conscious and coherent leadership and the adoption of more responsible and humanized business practices to create stronger financial sustainability.Conscious and coherent leadership is the key to a better future, and my consultancy helps companies achieve this goal by providing specialized guidance in leadership, organizational culture, and purpose.

Listed skills include Cross Functional Team Leadership, Market Analysis, Sales Operations, Business Strategy, and 43 others.

Current workplace

Lara Yumi Tsuji Bezerra's current company

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WorkCoherence
Workcoherence
Chief Purpose Officer, founder
Winter Garden, FL, US
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17 roles · 35 years

Lara Yumi Tsuji Bezerra work experience

A career timeline built from the work history available for this profile.

Chief Purpose Officer, Founder

Winter Garden, Fl, Us

Chief Purpose Officer, Founder

Current

We guide leaders to live coherently with their purposes, transforming their leadership style to inspire a healthy workplace, developing people's leadership potential building a better future. Our final aim is to elevate humanity's consciousness by supporting leaders to build better workplaces and nurture future leaders, unleashing their organization's exponential potential.

Jul 2020 - Present

Mentor

Current

Rio De Janeiro, Rj, Br

Jun 2020 - Present

Member

Current
Ypo

Irving, Texas, Us

May 2012 - Present

On A Sabbatical

Switzerland 🇨🇭 , Ch

A sabbatical from December 2019 until June 2020. Period to write, share content, deepen knowledge and connections. Areas of interest to discuss, debate, brainstorm: - Purpose-driven business and life- Business transformation to adapt to the 4th Industrial Revolution- Business bringing Value to society- Quantum Management - the new managerial paradigm- Global Sustainable Goals, particular interest - GDS 4.7:"By 2030, ensure that all learners acquire the knowledge and skills needed to promote sustainable development, including, among others, through education for sustainable development and sustainable lifestyles, human rights, gender equality, promotion of a culture of peace and non-violence, global citizenship and appreciation of cultural diversity and of culture’s contribution to sustainable development"

Dec 2019 - Jun 2020

Chief Purpose Officer (Ceo) Roche Pharma India

Switzerland 🇨🇭 , Ch

Legal entity responsible for Pharma affiliate. Board member of OPPI, Indian Innovative Pharmaceutical company Association, chair of Value & Access group. Local vision and strategy developed with the local team, bringing the transformation of the local commercial affiliate into a Value affiliate. The strategy focused on going beyond promoting our innovative solutions and having the patients in the center of all decisions. Main decisions; decentralization of the business model, with cross-functional teams in the states. Decision making concentrated at the state level. Implementation of Quantum Management principles. MoUs signed to work in collaboration to accelerate healthcare transformation in India to support UHC (universal healthcare coverage) and VBHC (Value-Based Healthcare) implementation in India. Citizen well being as our main objective. After 1,5 years, sales decrease reverted, Attrition rate to decrease from 35% to 11% and engagement rate to increase from 46% to 82%.

Oct 2017 - Nov 2019

General Manager Productos Roche Venezuela Sa

Switzerland 🇨🇭 , Ch

Leading the Pharma Roche business, legal entity responsible for the local affiliate. Board member of the CAVEME Multinational Pharmaceutical Association, Board member of the Swiss Chamber of Commerce and Vice Presidente of the Board in the German Chamber of commerce. Member of Venezuelan chapter of YPO. Leading the organization to navigate during challenging crisis years, keeping the focus on the patients, country and long term. Never losing the focus on the common Purpose.Ranking 10 in the Great Place To Work 2017.

May 2013 - Sep 2017

Executive President Bayer S.A. / General Manager Bhc & Cdh Ph

Leverkusen, North Rhine-Westphalia, De

Responsible for the legal entity of Bayer SA Venezuela.Overseeing the 3 areas, Bayer Material Science, Bayer Cropscience and Bayer Healthcare.Main P&L responsibility for BHC and Pharma.Support the local affiliate to implement strong compliance principles and seize the moment of the pharmaceutical market, having its Product Adalat Oros among the 10 highest sales products in 2012. Successful preparation of Xarelto launch thanks to a great CV marketing and sales team.One of the highest sales growth among global affiliates in 2012.In 2013 elected President of German Venezuela Chamber of Commerce.

Sep 2011 - May 2013

Sales And Marketing Operations Head Latin America

Leverkusen, North Rhine-Westphalia, De

Coordinating Latin America Pharma countries of Bayer reporting to the President of Latin America. Implemented several regional systems as regional CRM, regional sales training, regional e-learning, regional e-coaching.Lead the global projects of restructuring to be adapted and implemented in all countries.

May 2008 - Dec 2011

General Manager Bhc

Leverkusen, North Rhine-Westphalia, De

First General Manager position with the challenge to lead the local organization to the integration of the country to the Eurozone. Harmonization of local ethical code, regulatory and other policies was supported by the local affiliate. As part of the board from the local association (AIPM), a common ethical code, among local associations and MNCs was started.Very strong results of sales and profitability showed how worth is to work with ethics and how clients do appreciate to be partners to an ethical company!At the same time, bringing a balance of life and well being to the workplace, as meditation has impacted positively the motivation and commitment of the team.

Dec 2003 - Apr 2008

General Manager Bayer Pharma - Hungary/Slovakia

Leverkusen, North Rhine-Westphalia, De

Responsible for the Pharma business as GM. The total assessment made to re-enter the market in Slovakia.After positive assessment, responsible to build the business, developing the strategy and hiring the local team while leading Hungarian affiliate.After 2006 February, integration of Schering AG was done for both affiliates, ending up keeping the business leadership for Hungary and handing over the Slovakian affiliate by the end of 2006.

Jul 2003 - Apr 2008

Business Manager Europe (Belgium, Netherlands, Greece)

Leverkusen, North Rhine-Westphalia, De

Support from the headquarters on all strategy implementation on the 3 countries, department responsible to do the budgeting and planning for the countries and assure the optimal resources allocation by giving full service to the local organization. Fully backing up the launches and its logistic. During 1 year responsible for the consolidation of the budget for the europe II countries with controlling.

Dec 2001 - Aug 2003

Sales Administration Manager / Controlling

Leverkusen, North Rhine-Westphalia, De

Same project implemented in Brazil was intended to be implemented in Portugal, automatization of sales force visit control, reports on sales force efficiency, ideal incentive system, and after 1 year project in controlling dealing with optimizing work in logistic and controlling od Diagnostic division together with Pharma.

Jan 2000 - Nov 2001

Sales Administration Manager

Leverkusen, North Rhine-Westphalia, De

First implementation of a department putting together market intelligence and sales force efficiency. Full implementation of sales force control, career planing and incentive system for both sales force and marketing.

May 1997 - Dec 1999

Business Development Product Manager

Leverkusen, North Rhine-Westphalia, De

Supporting the general manager in implementing systems of planning as well as analyzing products to launch. Lead projects to plan and distribute samples and promotional material to optimize its usage. Implemented also systems to automatize the representative calls, and after building up an optimal reward system.

May 1996 - May 1997

Marketing Assistant / Product Manager

Whitehall division - Market assistant to the centrum and stresstabs PM's and other product managers, promoted to the product management of the launch of enteric products.

Jan 1994 - May 1996

Trainee

Toronto, Ontario, Ca

1 year in sales force and 1 year as marketing assistant with Tylenol pediatric line

1992 - 1994 ~2 yrs
7 education records

Lara Yumi Tsuji Bezerra education

Postgraduate Degree, Business

Harvard Business School

Bachelor Of Business Administration - Bba, Business Administration

Fgv - Fundação Getulio Vargas

Public Policy

Geneva Graduate Institute

Master Training Programme, Quantum Leadership (Sq)

Danah Zohar

Organizational Leadership

London Business School

Business Administration And Management, General

Imd

Second Grade, Primary And Secondary School

Colegio Objetivo
FAQ

Frequently asked questions about Lara Yumi Tsuji Bezerra

Quick answers generated from the profile data available on this page.

What company does Lara Yumi Tsuji Bezerra work for?

Lara Yumi Tsuji Bezerra works for WorkCoherence.

What is Lara Yumi Tsuji Bezerra's role at WorkCoherence?

Lara Yumi Tsuji Bezerra is listed as Chief Purpose Officer, founder at WorkCoherence.

What is Lara Yumi Tsuji Bezerra's email address?

AeroLeads has found 1 work email signal at @roche.com for Lara Yumi Tsuji Bezerra at WorkCoherence.

Where is Lara Yumi Tsuji Bezerra based?

Lara Yumi Tsuji Bezerra is based in Winter Garden, Florida, United States while working with WorkCoherence.

What companies has Lara Yumi Tsuji Bezerra worked for?

Lara Yumi Tsuji Bezerra has worked for Workcoherence, Top2You, Ypo, Roche, and Bayer.

How can I contact Lara Yumi Tsuji Bezerra?

You can use AeroLeads to view verified contact signals for Lara Yumi Tsuji Bezerra at WorkCoherence, including work email, phone, and LinkedIn data when available.

What schools did Lara Yumi Tsuji Bezerra attend?

Lara Yumi Tsuji Bezerra holds Postgraduate Degree, Business from Harvard Business School.

What skills is Lara Yumi Tsuji Bezerra known for?

Lara Yumi Tsuji Bezerra is listed with skills including Cross Functional Team Leadership, Market Analysis, Sales Operations, Business Strategy, International Business, Marketing Management, Controlling, and Pharmaceutical Industry.

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