Lara Bollweg Email & Phone Number

Consumers Insights was formerly a part of Portu Sunberg. Portu Sunberg, Tana, Infinity Worlds, Avenue C, Retell and Belmont Partners are charting a course together as a unified company called: The Barcode Group.

St Louis, Missouri, Us

• Manage shopper strategy planning relationships for Johnson & Johnson (medication, personal care, beauty, oral care, baby) and Energizer (batteries) at the national brand level and for the following retailers: Target (primary focus), Drug (CVS, Walgreens), and Home Improvement (Home Depot, Lowe’s). • Author strategic creative briefs including extensive shopper journeys and personas to inspire the creative, client and ultimately retailer teams.• Leverage analytical and statistical tools including Simmons (expert level), GfK, Nielsen, Kantar, Iconoculture, and Infoscout to develop data-driven strategic insights for a wide variety of projects, including tactical shopper marketing plans, major brand reinventions and new product launches.

Armonk, New York, Ny, Us

• Lead consultant to Target’s Analytics and Merchant teams on IBM’s Shopper Insights cloud-based SaaS• Consulted with 6+ consumer packaged goods companies and broker teams on interpreting Target’s shopper behavior data through segmentations and dashboards• Led over 20 preview demonstrations of the software to prospective clients and supported the sales team in successfully subscribing over 40 clients• Served as a professional services liaison to many remote teams including engineering, product management, quality assurance and support to prioritize, implement and test quarterly enhancements to software • Developed and led beginner and advanced training sessions for hundreds of users• Served as subject matter expert for software implementation in Sweden

Minneapolis, Mn, Us

• Ensured the language compliance and brand strategies were achieved for each Target Canada store• Managed, coached, and developed three team members on Language Services team• Worked closely with Senior Leadership to develop an award winning French-language compliance strategy and establish a strong relationship with the OQLF (Quebec language office)• Led a cross-functional effort with senior management to adapt key brand terms integral to Target’s brand identity• Led the translation process development for all key Marketing and Merchandising teams to ensure translation accuracy and efficiency for the multilingual stores• Strategized with the weekly ad/flyer team to develop and test translation process to produce the French and dual-language flyer every week for the Quebec market• Developed the translation process for the Canada social media team and Guest Relations team to ensure a quick and appropriate response to Target’s first non-English Facebook page• Led the relationships with key translation agency partners across multiple locations, time zones, and languages to ensure the mutual success in translating millions of words for Target

Minneapolis, Mn, Us

• Led many qualitative and quantitative research projects for senior level initiatives. • Created a new strategic planning process including size-of-prize analysis for the Home business.• Led category reinventions through guest research and strategic immersion sessions with cross-functional teams including merchants, product designers, finance and marketers, which: o Drove the launch of the successful Spritz owned brand, new product, and new layout in March 2011. o Inspired a successful Summer 2011 seasonal marketing campaign, including a more cohesive product story for the Summer seasonal section.

Minneapolis, Mn, Us

• Played an integral role in growing a small research team of four people into a large insights team with elevated corporate-wide visibility.• Managed, coached and developed the Measurement team of three people in the U.S. who managed Target’s quantitative tracking studies with a research budget of over $1 million. • Hired, trained, and led the first Target India research analytics team.

Minneapolis, Mn, Us

• Developed and managed multiple company-wide tracking studies including the first Owned Brands products survey and first category-level product survey to provide frequent actionable insights to merchants and marketers• Recruited and onboarded multiple research agency partner relationships

Minneapolis, Minnesota, Us

• Managed international / domestic qualitative / quantitative marketing research projects up to $300,000 by creating strong relationships with both clients and vendors• Conducted business-to-business, medical and consumer in-depth personal interviews and created actionable qualitative insights for clients• Traveled to domestic/international locations to oversee vendors and manage focus groups / interviews

Minneapolis, Minnesota, Us

• Wrote project proposals, consulted on research methodology and budgets• Managed vendor relationships• Supported international / domestic qualitative / quantitative marketing research projects• Traveled to domestic/international locations to oversee vendors and manage focus groups / interviews

Mba, International Management

Ba, German & Business