Develops growth programming for adoption, engagement & retention of the Wells Fargo mobile app. https://www.wellsfargo.com/mobile-online-banking/apps/

Developed holistic digital, SEO & PR strategy; providing reputable reviews and insights for financial industry products and services across consumer and business sectors.

Stood up the first SEO Center of Excellence for Wells Fargo. Digital organic search performance subject matter expert supporting all lines of business, brand and all WF digital properties. Search Engine Optimization ( SEO ), App Store Optimization ( ASO ) and Local Search Listings Management.Developed a data driven approach to improve user experience and sentiment, accelerating organic traffic and revenue conversion for the Enterprise. Provided competitive landscape research and big data reporting analysis to generate holistic Enterprise insights and guidance. Leveraged internal and external tools to create optimization impact and forecast reporting. Created SEO governance processes, templates and guides for the newly chartered Center of ExcellenceEstablished the department's first SEO forum to connect all verticals and key stakeholders with thought leadership insights to develop trend forward strategies.Curated tailored optimization training content and provides interactive presentations across all verticalsCollaborated with internal and external stakeholders and vendors to improve the Wells Fargo digital ecosystem and cross channel campaign experienceLife-cycle technical, page and asset-level optimizations, site migrations, product and site launches, sunsetting, content value evaluations and gap opportunities.

Event Program Market Strategy Developed for: NFL On Location, NBA, Churchill Downs®, Circuit of The Americas™, Formula One Paddock Club™, Breeders' Cup®, MotoGP VIP Village™, UFC®, College Football Playoff Premium, Barrett-Jackson, CIE (Gran Premio de Mexico), Pebble Beach Resorts®, Pro Football Hall of Fame, Ft. Lauderdale International Boat Show, Barrett-Jackson Car Collector Auctions. Lead strategy for marketing and technology departments to propel B2B and B2C Inbound and Outbound Marketing customer acquisition and retention initiatives. Continually conducted ROI Analysis to Refine & Adjust Strategy for Conversion Optimization for QuintEvents and Official Partners.SEO/Customer Acquisition & Retention Strategy: Social Media, Blogs, 16 Websites & 100+ Landing Pages Website Direction: E-Commerce, Responsive Design, Integration Tools, Revenue Streams, Copyright, UX/UI TestingEmail/Creative Strategy: Targeted, CAN-SPAM Compliant Segmentation in Retail, Corporate and Wholesale Markets Advertising Placement: Digital Retargeting, Display, PPC Mobile & Desktop Ads, TV, Print & Radio CampaignsBusiness Development: Public Relations, RFP/RFQ, Community Outreach Programming Alignment, New PartnershipsCMS/CRM Customization, Establish & Train Marketing and IT departments.Create Marketing Activation BudgetHire and Develop Marketing and Technology Leaders

Create Inbound and Outboud Market Strategy for QuintLoyalty, a full-service performance improvement company, specializing in enterprise engagement incentive programs, and its corporate clients.Manage Affiliate Network Development and Promotion, Corporate Brand Development (including corporate re-brand to E2) and Community Outreach programming.Develop and Execute Corporate Incentive, Acquisition & Retention Programming for 25+ Companies and Multiple Industries including:Collateral & Engagement Communication Plans Adhering to Clients' Corporate Branding Guidelines including:White-Labeled Incentive & Redemption Portal Website Concept with Transparent User Experience to Facilitate Retention, Profit and Revenue Growth. Trigger/Behavioral EmailsWebinarsMobile App ConceptMarketing Incentive Programs Developed for ( listed alphabetically): American Screen Manufacturers (ASM), Barnett, BMO Harris/M&I/Saint Gobain, CertainTeed, Clarcor, Compass, Coca-Cola Bottling Company, E&J Gallo Winery, Earthlink, EP Henry, Farmland, Helena Chemical, Horner, John Deere, Interline, Intergraph, Kichler, MAX Finkelstein, Mercedes-Benz Demo Site, Norandex, Pharmacy Development Services (PDS), Pirelli, QuintRewards, Royal Cup, Russell-Stover, Scott Insurance, Sunstar.

Oversee and develop B2B Marketing Strategy and Cross channel activations. Website Development Strategy, Marketing Strategy for Mortgage Product Promotion to Brokers, Broker On-boarding and Account Management. Brand Development, Event Programming & Community Outreach.Accomplishments:Responsible for establishing and building entire marketing department, developing procedures and managing daily marketing efforts Overseeing annual marketing budgetWebsite design and management: launched Senderra.com for company's first websiteLaunched TurnBlazer Wizard for ease of loan application filing Automated internal systems. Established training programsBranding, and copyright protecting all logos and artworkAdvertising & campaign developmentDevelopment of external and internal literature Contract negotiation and managementManaged trade show program Company event coordinationSales contest development and trackingFocus group formationConceptual creation & acquisition of promotional merchandiseSales and marketing staff training Head of Broker Administration 4/2006 – 11/2006Developed procedures, built efficiencies and oversaw daily operations of department since inceptionResponsibilities included customer relations, project management and implementation, online document and tutorial creation, staff management, vendor management and training.