Lara Hoong-San Chen Email & Phone Number

Sesto San Giovanni, Milan, It

Brooklyn, New York, Us

New York, Ny, Us

New York, New York, Us

* Increased analysis from US Whsl-focus to global multi-channel business, through financial topline, product and regional hindsighting, to optimize assortment/sku count, while addressing global nuances, and improving adoption rate by 5%.* Created new global sales analysis for key categories, to identify business opportunities for future development and sku rationalization. * Developed analysis to support evolution of channel/class/tiered assortment plans, achieving IMU margin goals for Wholesale and Retail channels.* Initiated new margin analysis and solutions for growing Retail channel, to improve IMU target gaps by 3%.* Revamped corporate assortment development SOP, allowing dynamic pre-market IMU reforecasting for improved profitability.

Breganze, Vi, It

* Developed and expanded functional area across all lifestyle categories/distribution channels, partnering with wholesale, retail, outlet, e-comm, off-price, supply chain, customer service, logistics, warehouse, and finance.* Reforecasted top-line and SKU demand, inventory and supply chain plan against changing financial budget and trend.* Managed assortment and merchandise ladder plans across categories; improved instock +6% to 97% for Basics; improved productivity through model stock, assortment, and inventory flow revamps by key account/location.* Reduced excess purchases by 20%, by negotiating new purchases/supply chain process and developing new SOPs/tools. * Improved margins of received OP offers by average of 5-10%, and reduced deal turnaround time through IT and process improvements for sales, order entry, inventory and offer management.* Improved productivity of select key accounts’ replenishment programs, through model stock and assortment revamps.

Milano, Mi, It

* Oversaw the development of analysis and reporting of retail performance of all GA wholesale brands, by division and account; facilitate pre-market planning.* Managed basics replenishment programs for multiple brands, through demand forecasting, inventory control, retail performance and opportunity analysis, and program changes. Managed two analysts.* Increased level of analysis across multiple divisions, to improve door sales/inventory position and assortment penetration.* Analyzed replenishment business to drive additional sales, refine inventory flow, and take strategic inventory positions.* Reduced laborious data entry/aggregation, by implementing new BI service, and creating tools with IT dept.

New York, New York, Us

* Planned, allocated, and replenished 3,500+ Walmart stores for children’s business with retail sales volume of $300+ million, optimizing sales, and turn through in-season/historical store analysis.* Executed buys and production flow by style/size, supporting ladder sales plan, and regional/store tier needs/timing. Managed 2 analysts.* Cited as leading apparel brand example in 2011 Walmart Annual Replenishment Conference for increasing sales +40% in key weeks of weather-sensitive classifications by developing and executing innovative strategy.* Maximized sales and improved full-price sell-thru over +10% by leading cross-functional team in developing new Walmart analysis, allocation, and replenishment procedures, thus enabling greater in-season flexibility.* Challenged existing process/system limitations by successfully pitching new methods focused on enabling increased full-priced sales with appropriate inventory flow.

New York, Us

* Developed and executed sales, margin and inventory plans by department/class for $268 million junior’s wovens business. * Supported product and financial plans for 900+ stores, contributing to overall 8% company comp goal, $1.9 billion sales, during challenging economic climate. * Increased unit sales +18% over LY for denim while comping GM %, through operational improvements to supply chain process and in-season responsiveness to style and size selling.* Grew unit sales +43% over LY on flat inventory for shorts, by enhancing assortments, depth, and store flow.* Achieved 10% markdown reduction in problem styles/sizes, through pack size initiative and regional/store analysis.* Analyzed trends and created action plans including weekly item-level promotions.

Milan, Lombardy, It

* Developed new functional area, to manage and optimize planning, analysis, and supply chain of replenishment business* Established and reforecasted financial, sales and inventory plans overall and by category* Analyzed overall and Major Dept Stores business, to identify and pitch new business opportunities* Optimized inventory levels to sales demand to maximize order fulfillment and sales, and minimize potential liabilities* Implemented and used new BI tool to drive more sales proactively by account/store/product

New York, Ny, Us

Senior Planner/Analyst (2005-2006)* Analyzed businesses of Major Dept Stores to identify key drivers and new opportunities, internally and to accounts* Evaluated product selling to identify ideas for reorders, increased initials and recuts; wrote selling recaps to help Design* Strategized on key sellers and points of flexibility by planning fabric needs to optimize ability to react to business* Assorted and planned suiting and shirting basics program to maximize selling and reordersMerchandise Manager (2003-2005)* Created new selling analysis and merchandise planning process to build and streamline new functional area* Initiated and implemented Edifice POS-based retail selling results system, enabling true analysis and planning * Planned wholesale seasonal assortments, incorporating retailers’ historical and in-season product line performance* Analyzed sales, and best sellers to drive reorders, recuts to utilize garment and fabric inventory; managed markdowns* Managed information between sales and production, including recapping shipping, and addressing delivery issuesAssistant Fabric Manager (2002-2003)* Managed fabric purchases from European mills, resolving issues to ensure timely delivery to meet production/sales goals* Maintained supply chain integrity by managing information between production team and foreign mill agents

Bachelor Of Arts (Ba), Biology, Political Science

High School