Lara Cherem

Lara Cherem Email and Phone Number

Growth Marketing Leader (Fractional) @ Fishbowl
Washington, DC, US
Lara Cherem's Location
Washington DC-Baltimore Area, United States, United States
Lara Cherem's Contact Details
About Lara Cherem

I’m a global marketing leader passionate about helping businesses connect marketing to profitability. Marketing that doesn’t drive enterprise value is pure vanity. If it doesn’t make dollars, it doesn’t make “sense.”I have a record of successfully leading teams that design and translate marketing strategies into full-funnel go-to-market plans that leverage a combination of branding and performance marketing tactics, diversified media plans, and tech integration to promote well-defined value propositions and drive profitable sales. My expertise extends to e-commerce and multi-channel marketing. I have a solid global perspective, having lived in four countries and led multinational organizations. I am Portuguese, Spanish, and English Trilingual and hold an MBA from Duke University.

Lara Cherem's Current Company Details
Fishbowl

Fishbowl

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Growth Marketing Leader (Fractional)
Washington, DC, US
Website:
fishbowlinventory.com
Employees:
225
Lara Cherem Work Experience Details
  • Fishbowl
    Growth Marketing Leader (Fractional)
    Fishbowl
    Washington, Dc, Us
    View
  • Porto Collective
    Chief Marketing Officer
    Porto Collective
    Washington, Dc, Us
    View
  • Porto Collective
    Vice President Marketing
    Porto Collective Aug 2024 - Present
    Arlington, Virginia, Us
    I founded Porto Collective (Lara Cherem LLC) to provide marketing executive consulting for high-growth companies in Growth and Performance Marketing.
    View
  • Custom Ink
    Vice President Marketing
    Custom Ink 2019 - 2024
    Fairfax, Va, Us
    The first executive hired to lead marketing after a financing round, I delivered a 5x return on the marketing investment.Custom Ink is the leader in custom apparel for groups, companies, and communities. It has been part of the Great Hill Partners and HarbourVest Partners portfolio of investments since May 2019.
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  • Expedia Group
    Senior Director Of Marketing
    Expedia Group 2017 - 2019
    Seattle, Wa, Us
    Hired to lead Vrbo’s go-to-market programs to drive brand awareness and traveler and host acquisition in the region. Launched e-commerce in South America.
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  • Dell Technologies
    Marketing Director
    Dell Technologies 2014 - 2017
    Round Rock, Texas, Us
    Led the go-to-market turnaround of the North American Small Business Unit. Managed organization responsible for designing and executing programs to drive demand for e-commerce and inbound and outbound sales queues. Delivered double-digit growth for three years to over $1.2B in annual sales.• Rated Top 10% of leaders. Michael Dell Champion Award, 2017 / Dell CMO Platinum Award, 2016
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  • Dell Technologies
    Global Marketing Director
    Dell Technologies 2011 - 2013
    Round Rock, Texas, Us
    Led multinational organization of 42 in developing creative and production of over 70K digital marketing assets per year, for 4 regions and 26 languages. Challenged to consolidate and optimize global creative and marketing operations processes.
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  • Dell Technologies
    Director Of Ecommerce
    Dell Technologies 2008 - 2011
    Round Rock, Texas, Us
    E-Commerce | Digital Marketing: Promoted through positions of increased responsibility to oversee Dell’s Latin America SMB e-commerce business and digital demand generation (20 countries, three languages, seven currencies), including P&L for SMB online sales. Drove international Start-Up eCommerce business division early stages to over $200M in annual revenues.
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Lara Cherem Skills

E Commerce Digital Marketing Analytics Online Marketing Management Strategic Planning Demand Generation Leadership Go To Market Strategy Crm Brand Management Product Marketing P&l Management Integrated Marketing Marketing Management Online Advertising Multi Channel Marketing Team Leadership Marketing Intelligence Creative Strategy Web Analytics Marketing Strategy Small Business Marketing Cross Functional Relationship Building Digital Media Direct Marketing Market Analysis B2b Marketing Customer Relationship Management Program Management Advertising Social Media Marketing Business Development Digital Strategy Integrated Marketing Communications Planning Financial Analysis Integrated Multi Channel Marketing User Generated Content Creative Content Production Latin American Markets Product Management Competitive Analysis Market Research Latin American Business Lead Generation Business Process Improvement Online Video Strategy Media Field Marketing Business Strategy Start Ups Cross Functional Team Leadership Customer Value Proposition Data Driven Marketing Brand Strategy Performance Based Marketing Acquisition Marketing Social Media Marketing

Lara Cherem Education Details

  • Duke University - The Fuqua School Of Business
    Duke University - The Fuqua School Of Business
    Marketing & General Management
  • Pontifícia Universidade Católica Do Rio De Janeiro
    Pontifícia Universidade Católica Do Rio De Janeiro
    Marketing
  • Universidade Federal Do Rio De Janeiro
    Universidade Federal Do Rio De Janeiro
    Chemical Engineering

Frequently Asked Questions about Lara Cherem

What company does Lara Cherem work for?

Lara Cherem works for Fishbowl

What is Lara Cherem's role at the current company?

Lara Cherem's current role is Growth Marketing Leader (Fractional).

What is Lara Cherem's email address?

Lara Cherem's email address is la****@****ail.com

What is Lara Cherem's direct phone number?

Lara Cherem's direct phone number is +151272*****

What schools did Lara Cherem attend?

Lara Cherem attended Duke University - The Fuqua School Of Business, Pontifícia Universidade Católica Do Rio De Janeiro, Universidade Federal Do Rio De Janeiro.

What are some of Lara Cherem's interests?

Lara Cherem has interest in Job Inquiries, Getting Back In Touch, Reference Requests, Career Opportunities, Expertise Requests.

What skills is Lara Cherem known for?

Lara Cherem has skills like E Commerce, Digital Marketing, Analytics, Online Marketing, Management, Strategic Planning, Demand Generation, Leadership, Go To Market Strategy, Crm, Brand Management, Product Marketing.

Who are Lara Cherem's colleagues?

Lara Cherem's colleagues are Hillary Lewis Sisson, Bryan Thomas, Nick Dunn, Kraig Wastlund, Ha Dongnguyen, Bodrey Park, Wade Smith.

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