Lara Cole Email & Phone Number

Portland, ME, US

• Lead a dynamic portfolio of pilot projects based on organizational goals, needs, and objectives.
• Provide executive-level support and consultation to the Head of School and Chair of the Board of Trustees.
• Lead Head of School, crisis, emergency, and highly sensitive communications in close partnership with the Head of School, Board of Trustees, external counsel, and school leadership.
• Oversee all internal and external marketing and communications efforts in partnership with the Advancement Office, Admissions Office, and Student Life, which included developing and implementing an enrollment.
• Participate in a "Facing Whiteness" seminar and various Diversity, Equity, and Belonging programs.
• Serve on the Head of School Transition Team, Head's Advisory Council, Student Experience Team, COVID-19 Task Force, and Emergency Preparedness Team.

Kents Hill, Maine

• Led a dynamic portfolio of pilot projects based on organizational goals, needs, and objectives, most notably: COVID-19 response and communication, Board of Trustees support and planning, and new program development.
• Directed Head of School, crisis, emergency, and highly sensitive communications in close partnership with the Head of School, Board of Trustees, external counsel, and school leadership.
• Guided marketing team and execution for all external and internal corporate communication channels.
• Developed and executed enhanced parent engagement efforts, including hosting bi-weekly virtual "town hall" events and developing strategies to measure sentiment, satisfaction, and feedback.
• Served on Head's Advisory Council, Student Experience Team, Emergency Preparedness Team, and COVID-19 Task Force.
• Served as Dorm Head (Grade 11/12/PG Female-Identifying Students), Student Advisor, and Club Advisor (Model UN).

Kents Hill, Maine

• Directed strategy and execution for all external and internal corporate communication channels, including: branding and messaging, content marketing, leadership communications, advertising, social media, crisis.
• Established organization-wide brand standards and ensured integration across organizational channels and functional units, including digital, print, social, and in-person.
• Served as Varsity Alpine Ski Racing (MAISAD, USSA, FIS) Coach, Dorm Parent (Grade 11/12/PG Female-Identifying Students), Student Advisor, and Club Advisor (Model UN).
• Served on Head's Advisory Council, Student Experience Team, and Emergency Preparedness Team.
• Taught Public Speaking and Networking (Course), Organizational Communications (Independent Study), Investigative Journalism (Independent Study), Marketing and Branding (Independent Study), Character and Ethics.

Kents Hill, Maine

• Delivered a superior admissions experience with a special focus on customer experience, operational efficiency, online and digital engagement, and audience identification/persona development.
• Partnered with the Director of Admissions to enhance yield management, forecasting, and analysis.
• Directed the development and implementation of enrollment-specific branding and marketing efforts, including the conceptualization, writing, editing, and design of a complete suite of print and digital publications.
• Cultivated relationships with key educational consultants, secondary schools, and process stakeholders.
• Represented the mission and values of the institution with warmth and confidence at various events, conferences, and public speaking opportunities.

Boston, Massachusetts

• Headed corporate social media strategy and execution across all global and regional markets (Facebook, Twitter, LinkedIn, QQ, WhatsApp, WeChat, Sina Weibo, etc.) and drove consistent, relevant, and measurable traffic.
• Provided executive-level support and consultation to the Chief Marketing Officer (CMO).
• Designed, launched, and accelerated an influencer and advocate marketing program (Influitive Customer Advocacy SaaS).
• Created and executed an internal social selling program (LinkedIn-based) and provided coaching and ongoing consultation to sales leadership and teams regarding high-impact social networking.
• Analyzed data, developed reports, and presented actionable insights to organizational leaders on marketing and social engagement initiatives.

Boston, Massachusetts

• Directed public and media relations activities for Forrester's Business Technology research portfolio comprised of 125+ analysts and consultants across six global research teams.
• Wrote and edited thought leadership articles on behalf of analysts and consultants (i.e., ghost) that appeared in numerous top-tier media outlets, including The Wall Street Journal, The New York Times, Yomiuri Shimbun.
• Led a cross-functional team to coordinate corporate social media content and strategy (Facebook, Twitter, LinkedIn, QQ, WhatsApp, WeChat, Sina Weibo, etc.) across global and regional markets.
• Collaborated with executive leadership on initiatives to promote culture and employee engagement.

Boston, Massachusetts

• Spearheaded public and media relations activities for select research and consulting groups, including Enterprise Architecture, Application Development and Delivery, Security and Risk, B2B Marketing, and Digital.
• Secured analyst and executive speaking engagements at target industry events and conferences, including Adobe Summit, SXSW, The Churchill Club, CMO Summit, Inbound, Advertising Week New York, Digital Marketing World.
• Crafted social media campaigns for increased brand awareness and client engagement, with a special focus on advance and real-time promotion of a number of Forrester's industry conferences.
• Worked with the Director of Public Relations to analyze and increase Forrester’s global media footprint.

Master'S Degree, Corporate And Organizational Communication With Concentration In Leadership

GPA: 4.0 Relevant Courses: • Strategic Leadership and Management • Leading Teams • Organizational Leadership • Developing Leadership.

Bachelor'S Degree, Journalism With Arabic Language, Middle East Studies, And International Affairs Minors

GPA: 3.7, Magna Cum Laude, Dean’s List • President of the International Relations Council (Model UN, NATO, Arab League) • Athlete on the.