Lara Fernandez Email & Phone Number

San Francisco, California, US

Singapore, SG

New York, NY, US

- Business development and management of direct clients- Identify new opportunities within existing accounts by up-selling and cross-selling- Key project manager for all campaign executions. Primary point of contact to internal teams and external clients ensuring successful campaign execution, build, and delivery

Mumbai, Maharashtra, IN

- Monitor and manage project scope and budgets throughout the project life cycle- Oversee the day-to-day administration of all client projects. Ensuring that clients’ briefs are interpreted, all deadlines are met and projects are prioritized- Identify, communicate and manage/mitigate project risks to successfully deliver the project- Negotiate and gain.

New York, NY, US

- Provide end-to-end project management- Create and maintain project schedules to proactively identify risks and track milestones- Upkeep and timely delivery of all relevant reporting systems and templates (include media plans, project timelines, contact reports, sales reports, campaign reports and status reports)- Oversee and delegate workload of Client.

New York, NY, US

- Support publisher, editor and sales team on pre and post sales services to clients- Forecast, plan, set up and manage the execution of campaigns- Liaise between internal team (production team/sales) and external parties (clients/agencies/3rd party freelancers)- Handle and monitor marketing and advertising campaigns, media run lists, lead generation.

- Digital media planning and management: Planning online & integrated media campaigns (Media Planning, Media Booking, Contract Approvals, Ad Operations Management, Optimization and Reporting)- Respond to RFPs, develop proposals, contracts/IOs, timelines, internal and client reporting- Coordinate with the publisher and agency/client to ensure all media.

- Manage day-to-day operations of media display business, online marketing campaigns and ad serving/ad operations- Set up campaigns, placements and creative assets through our in-house campaign management system, 3rd party ad serving partners, and publisher interfaces- Campaign Trafficking: create, ​traffic/upload, monitor, evaluate, optimize​ and manage.

Singapore, Singapore, SG

- Responsible for client servicing and managing campaigns- Oversees administrative and advertising campaign projects- In-charge of client and user feedback- Database and back end maintenance

- Mobilize committees and attend production team meetings regularly- Conduct research, outsource and negotiate with vendors and suppliers ​based on client’s requirement and budget- Manage staffing, on-site execution, project plan and milestone management- Lead end-to-end event logistics and operations- Brief and train new and existing staff- Develop and.

- Oversee projects from creative development to execution- Coordinate with all the departments involved in the organization of the event- Outsource suppliers according to client’s needs- Supervise and ensure implementation of all activities- Handle project execution on site- Collate and arrange all project-related files- Maintenance of database- In charge.

Diploma, Digital Marketing

Ab, Mass Communications; Advertising