Managed Huda Beauty, Kayali Fragrance & Wishful Skincare across Sephora Europe (16 countries, 700+ doors) & the launch into the new Sephora UK.

Launched and managed SR in 220+ doors across Sephora Asia, Sephora Middle East and MECCA Australia. Established/monitored budgets, formed the vision, goals & strategy for growth/profitability and built, managed and developed a strong team of 16 with 4 direct reports. Formed 360 plans for new products and managed forecast pipe, initial sell-through and annual sell through expectation along with executing relevant distribution strategy to support.Achieved a 230% YoY growth, increased… Show more Launched and managed SR in 220+ doors across Sephora Asia, Sephora Middle East and MECCA Australia. Established/monitored budgets, formed the vision, goals & strategy for growth/profitability and built, managed and developed a strong team of 16 with 4 direct reports. Formed 360 plans for new products and managed forecast pipe, initial sell-through and annual sell through expectation along with executing relevant distribution strategy to support.Achieved a 230% YoY growth, increased market share by 1.9 points & drove ranking from #21 - #3 (AUZ), #32 - #4 (Middle East) and #16 - #6 (SEA). Overachieved all gross/net & NOP brand targets consistently with the highest % uplift by opening right doors/markets at the correct time using key vision/market intelligence.Positioned SR as a market dominant player by building collaborative relationships with Sephora on in-store animations/regional windows/media campaigns/eventing & key initiatives. Negotiated/planned yearly thematics, boxes & multi-brand participation.Successfully increased in-store footprint in ME from 42 doors (non-customised fixtures) to 85 fully customised fixtures in 2 years. Championed a full ‘brand portal’ overhaul online for a 173% increase in dot.com sales and online drive-to site exposure.Developed innovation plans & strategy decks, as well as leading & organising annual negotiations/meetings & conducting all business/PDP reviews for long-term projection. Show less

Responsible for 9 #2 ranked Middle East beauty stores by developing, negotiating & managing agreements with key brands to grow the business/profitability. Led a team of 63 with 11 direct reports through training, coaching & development. Directly accountable for store performance, revenue growth & P&L. Expert in target setting through periodic forecast & analysis.Managed a 360 retail brand change including concept & refurb, driving +142% YoY growth. Accountable for opening 2 stores… Show more Responsible for 9 #2 ranked Middle East beauty stores by developing, negotiating & managing agreements with key brands to grow the business/profitability. Led a team of 63 with 11 direct reports through training, coaching & development. Directly accountable for store performance, revenue growth & P&L. Expert in target setting through periodic forecast & analysis.Managed a 360 retail brand change including concept & refurb, driving +142% YoY growth. Accountable for opening 2 stores, launching new brands & implementing a 100% customer-focused CX journey through added services & start-up tech.Achieved a 32%+ incremental sales & increased business opportunities through working with malls/brands/distributors (COTY, L’Oreal, PUIG etc.) for implementation of mega podiums, activations and store/mall events through a sales optimisation plan.Responsible for taking the shrink rate from 1.7% to 0.4% and then maintaining it at 0.6% as a yearly average across the country - lowest shrinkage rate achieved to date. Show less

Responsible for the launch, expansion & management in the Middle East. Opened 2 boutiques & 20+ counters in key retailers such as Harvey Nichols, Galleries Lafayette, & Duty Free. Hired, trained & managed 38 team members & conducted performance reviews and appraisals based on performance goals and KPI’s. Grew the brand into the #3 niche brand in the Middle East. Responsible for forecasting yearly turnover, budget, expenditure and P&L. Increased annual sales by 132% year on year by… Show more Responsible for the launch, expansion & management in the Middle East. Opened 2 boutiques & 20+ counters in key retailers such as Harvey Nichols, Galleries Lafayette, & Duty Free. Hired, trained & managed 38 team members & conducted performance reviews and appraisals based on performance goals and KPI’s. Grew the brand into the #3 niche brand in the Middle East. Responsible for forecasting yearly turnover, budget, expenditure and P&L. Increased annual sales by 132% year on year by expanding the brand footprint and using aggressive and strategic 360 marketing campaigns for new launches.Grew the brand into the No. 3 ranked niche fragrance brand in the Middle East (No.1 in specific stores) by building excellent relationships with retailers.Accountable for full inventory management, stock analysis, maintenance of optimum stock levels, market analysis of trends, ordering (buying) and arranging the shipping of goods, new launch buys and opening order creation per new door. Show less

Launched, distributed and managed key luxury beauty brands (including Maison Francis Kurkdjian, Ormonde Jayne, Thomas Kosmala, Illuminum, Herve Gambs, Esteban, Leonor Greyl, Raw Spirit, Maria Candida & Ulrich Lang) in the Middle East across major retail channels including the establishment of 4 standalone boutiques and over 400 retail units including Bloomingdales, Harvey Nichols, Dubai Duty Free, Galleries Lafayette and Sephora.