In her current role as Vice President of Marketing at Roth Real Estate Group, Lara leads the group’s creative marketing with a focus on strategic planning, brand management, and digital marketing initiatives. She oversees content creation, team leadership, and performance analysis, working closely with other departments to ensure cohesive marketing efforts that support overall business objectives. With her creative flair and strategic acumen, Lara continues to elevate Roth Real Estate Group's marketing efforts and achieve outstanding results.

🌿 Sustainable Fashion Innovator + Creative Designer:➤ Pioneered sustainable fashion by upcycling second-hand clothing into innovative creations.➤ Expert in fashion research, trend analysis and buying, selecting gently used items for transformation.➤ Championed environmental sustainability through the "Recycling Your Closet" program.➤ Craft captivating social media content to inspire eco-conscious fashion consumption.➤ Develop and execute apparel ideas from conception to completion through DTG, HTV and Screen Printing methods.➤ Provide freelance services encompassing image, brand identity, and graphic design, demonstrating proficiency in image editing and photography.➤ Offer comprehensive brand audits that set the bar for successful rebranding and brand development.➤ Developed an internal design workflow that allows for tracking project status with deadlines that incorporates collaboration.HIGHLIGHTS:➞ Produced a successful fashion runway show for Inspire the Bay, resulting in one of the top turnouts for their monthly shows.➞ Successfully sold almost all inventory of apparel products at local Columbus market shows.➞ Developed the Visual Identity Management System to organize clients' visuals and content efficiently.➞ Initiated a "Recycling Your Closet" program, positively impacting environmental sustainability and community engagement.Services Offered:✓ Clothing Restoration & Upcycling Methods✓ Freelance Brand Consultation✓ Graphic Design✓ Fashion & Product Photography✓ Advanced Retouching✓ Social Media Design & Content Creation✓ Apparel Design & Print

📸 Photography Maestro:➤ Skillfully shoot all booked photo sessions, applying advanced retouching and color management techniques.➤ Lead recruitment and interviewing of photographers, fostering a highly talented team.➤ Help secure national partnerships and provide professional input to improve the ambassador program.➤ Capture engaging video and photo content for various platforms, contributing to increased sales and brand visibility.INNOVATIVE SOLUTIONS:➞ Developed an internal photographer support system for Snappr's ambassador program, elevating photographer and client satisfaction.

📸 Visual Mastery:➤ Spearheaded visual design from conceptualization to final completion, creating comprehensive brand standards and management system.➤ Directed and executed private labeling initiatives to enhance product branding.➤ Played a vital role in product development with a focus on consumer trend and visually appealing products.➤ Managed the messaging and communication strategy for all retail & e-commerce platforms, digital advertising campaigns, and showcase products to the press, clients and at retail leaders at industry events.➤ Oversaw SKU management in PLM software, maintaining accurate and organized product information.➤ Crafted compelling PowerPoint presentations for business development, effectively communicating brand vision and value.➤ Produced corresponding deliverables (e.g., messaging documents, presentations, guides, product collateral, and pitch decks) and managed them through a file organization system that I developed.➤ Help assist in basic merchandising activities, including catalog setup, price maintenance, promotions and navigation updates.➤ Proactively audited and optimized product listings and category pages.➤ Conducted comprehensive research and reports on competition and emerging trends in the CBD e-commerce industry. ➤ Played a vital role in product development and merchandising strategy, achieving profit targets.➤ Developed and implemented a comprehensive SEO strategy, encompassing keyword research, content optimization, and strategic link-building tactics to enhance our online visibility which also included strategies that aimed at improving eCommerce conversion rates and lead generation.INNOVATIVE SOLUTIONS:➞ Built an inventory management system using Airtable to track all aspects of manufacturing.➞ Implemented the program, trained employees, and managed system usage.

📈 Visual Branding Strategist:➤ Developed comprehensive brand identities and assets, curating brand media and imagery inspired by style trends.➤ Directed and executed photo and video shoots, incorporating artistic flair into visual storytelling.➤ Oversaw creation of tech pack and spec sheets, ensuring accurate and detailed product specifications.➤ Drove online exposure through website and e-commerce strategies, maximizing brand reach.➤ Curated content across all social media platforms, engaging audience and increasing brand visibility.➤ Developed seasonal graphic concepts for every type of occasion our customer would be wearing our clothing.INNOVATIVE SOLUTIONS: ➞ Contributed to the development and manufacturing of clothing that allowed chemotherapy patients to dress comfortably and fashionably.Responsible for: ✓ Developing Brand Identity ✓ Creating Line Sheets and Product Mock-ups✓ Art Direction and Execution for all Photo and Video Shoots✓ Production Management✓ Executing Website and Online E-commerce Exposure✓ Amazon.com, Social Media, etc.✓ Managing Budget and Marketing Strategies✓ Managing the Business Development with Vendors✓ Campaign Management and ROI✓ Fashion Styling + Trend Research

🚀 Strategic Visionary:➤ Provided a wide range of services, including brand identity and graphic design with a focus on visual appeal, garnering numerous awards for excellence.➤ Spearheaded website development, e-commerce solutions, and optimization, enhancing online presence.➤ Offered business development, marketing, and communication strategies, driving growth and success for clients with a focus on visual branding.➤ Introduced real estate branding and marketing solutions, revolutionizing the industry in Chicago.➤ Built an internal CRM program for over 2,000 real estate agents, streamlining operations and improving agent productivity.HIGHLIGHTS:➞ Won numerous awards for the work I contributed to for best brokerage website, best agent website, SEO, photography, and more.Services Provided:✓ Brand Identity & Graphic Design✓ Website Development, E-Commerce & Optimization✓ Print, Imagery & Photography✓ Screen Printing & Heat Transfer Vinyl Production✓ Social Media & Blogging✓ Business Development, Marketing & Communications✓ Project Management, Consulting & Strategy

👚 Fashion Apparel Entrepreneur:➤ Successfully executed DEEZ Kickstarter campaign, raising over $10,000 and launching an online e-commerce store.➤ Designed line sheets and graphics for T-shirts, showcasing innovative and trendy designs.➤ Oversaw tech pack and spec sheets creation, ensuring accurate and detailed product specifications.➤ Managed business development and vendor relationships, expanding brand exposure and reach.➤ Sourced fabric and trims, staying ahead of apparel and activewear trends.➤ Researched relevant fashion trends to deliver products that are aligned with the customer and market landscape.➤ Developing seasonal graphic concepts for a range of apparel categories while managing multiple product seasons.➤ Developed and executed apparel clothing concepts through screen printing and heat transfer vinyl production methods.Responsible for:✓ Developing & Executing the DEEZ Kickstarter Campaign✓ Raising Over $10,000 in Crowdfunding ✓ Launching Online E-Commerce Store for the Brand✓ Designing Line Sheets, Graphics for T-Shirts & Mock-Ups✓ Managing the Business Development with Vendors✓ Develop, Execute and Manage Photoshoots✓ Fashion Styling + Trend Analysis

📸 Photography Virtuoso:➤ Conducted and captured photo sessions, focusing on GrubHub Restaurants, showcasing attention to detail and creative composition.➤ Expertly edited and processed photos, maintaining precise color standards and enhancing image quality.➤ Managed extensive files, ensuring efficient organization and easy access for future use.HIGHLIGHTS:➞ Featured alongside renowned hip-hop photographer Maxwell Benson, contributing to professional credibility.

🎥 Video Virtuoso:➤ Served as a production assistant, contributing to seamless shoots.➤ Expertly operated as a videographer, capturing compelling footage.➤ Crafted scripts and storyboards to shape narratives.➤ Brought ideas to life through shooting and editing.

📷 Image Artisan:➤ Diligently edited and processed photos, ensuring impeccable quality.➤ Maintained precise color standards.➤ Applied advanced retouching techniques to enhance visuals.➤ Managed extensive image files and engaged in graphic design projects.HIGHLIGHTS:➞ Edited Mark Wahlberg's photo for the 24-hour fitness magazine cover.

🎵 Music Relations Specialist:➤ Developed and implemented strategic marketing plans to raise awareness and promote Chicago Hip Hop Connects.➤ Managed social media accounts and content creation for driving engagement to increase brand visibility.➤ Developed and distributed press releases and media kits to attract media attention.➤ Successfully handled collaboration with artists, event promoters, and sponsors to coordinate and execute marketing campaigns for events and concerts.➤ Managed website content and oversee website design and development.➤ Coordinated and oversaw the production of promotional materials such as posters, flyers, and merchandise.➤ Conducted market research and analysis to identify opportunities for growth and expansion.➤ Developed and maintained relationships with media outlets, influencers, and industry professionals.➤ Provided art direction and execution for photography and videography for all campaigns, events and performances.➤ Directed the planning and execution of Chicago Hip Hop Connects' annual conference and networking events.➤ Located sponsors and developed all sponsorship programs.➤ Booked artists for performances and maintained production schedules, tracking, billing and estimates.HIGHLIGHTS:➞ Provided online and offline networking opportunities to all Hip Hop genre music industry professionals in the Chicago area.➞ Created the first Chicago industry directory online in Chicago.➞ Pioneered the merger of the bringing together segregated groups of music professionals in Chicago.➞ Developed a partnership with the House of Blues where monthly shows and networking events were held.➞ Created a membership program for music professionals that provided opportunities for new talent to get exposure through the House of Blues while providing credibility to their brand.➞ Spoke at several music industry events including Chicago Ideas Week at Columbia College.

📸 Photography Virtuoso:➤ Diligently edited and processed photos, ensuring impeccable quality.➤ Maintained precise color standards.➤ Applied advanced retouching techniques to enhance visuals.➤ Managed extensive image files and engaged in graphic design projects.Responsible for:✓ Editing & Processing Photos✓ Color Correction and Management✓ Advanced Retouching✓ File Management✓ Masking & Clipping

💼 Strategic Marketing Guru:➤ Pioneered the expansion of Baird & Warner’s CRM program.➤ Managed a team of writers, elevating SEO efforts.➤ Led project management for Chicago neighborhood exposure.➤ Devised and executed website development strategies.➤ Crafted corporate education courses, training agents on digital marketing.➤ Provided photography services for websites and agents.➤ Offered consulting and strategic guidance for agent websites.➤ Developed the first ever internal CRM program for over 2,000 real estate agents. Played a crucial part in product design, development and led implementation of the product to all offices. ➤ Spearheaded agent website customizations and implementation for their own brands.Responsible for:✓ Developing & Expanding Baird & Warner’s CRM Program✓ Managing a Team of Writers for SEO ✓ Project Management for Chicago Neighborhood Exposure✓ Strategy & Execution of Website Development ✓ Creating Corporate Education Courses & Training Agents on Social Media, SEO, Blogging, Website & CRM Programs✓ Providing Photography Services for Website & Agents✓ Consulting & Strategy for Agent Websites

🖥️ Digital Guru:➤ Designed and execute various paid and organic acquisition strategies including online and other media channels.➤ Developed and implemented a print to web strategy to meet company goals, which included training all offices and agents.➤ Develop and execute a comprehensive SEO strategy, encompassing keyword research, content optimization, and strategic link-building tactics to enhance our online visibility.➤ Monitor the health of website, conduct technical audits, and collaborate with IT to ensure optimal site performance and search engine rankings.➤ Planned, oversaw and executed all content production and posting (blogs, e-mails, newsletter, social media accounts).➤ Designed and executed all e-mail marketing initiatives for company as well as all 2,000+ agents.

📸 Image Artisan & Designer:➤ Provided assistance to main photographer on all product shoots.➤ Edited all product photos prepping them for the Chicago Bears e-commerce store. ➤ Designed all ads for the online store.➤ Maintained precise color standards.➤ Applied advanced retouching techniques to enhance visuals.➤ Managed extensive image files and engaged in graphic design projects.Responsible for:✓ Shooting all Chicago Bears apparel✓ Image Clipping & Masking✓ Advanced Retouching✓ Color Correction✓ File Management✓ Graphic Design for Ads in Programs

🖥️ Business Relations Specialist:➤ Supervised the Customer Relationship Management database systems.➤ Coordinated the identification, pursuit and generation of new business opportunities for sales department, improving productivity by over 50 percent.➤ Oversaw the sales team in developing and executing successful sales and marketing strategies and execution of team initiatives.➤ Responsible for all web design, marketing, and all internet-based communications between the dealership and consumers (including broadcast e-mails).➤ Built an entire e-commerce program including developing a staff of internet professionals for the sales, service, parts, and finance departments.➤ Controlled outside agency partners including direct marketing, interactive marketing, and all print placement.➤ Assisted in all budget management and ROI for all forms of marketing.➤ Responsible for analyzing all web data, Google Analytics, PPC, SEM, and SEO.

🤝 CRM Educator & Trainer:➤ Responsible for installation and implementation of CRM software to automotive dealerships.➤ Provided consultations with client on developing and executing their marketing strategies as well as enhancing their Business Development Center.➤ Successful executed the set-up and training for all campaign management, e-marketing, and direct mail initiatives for each clients' business goals.➤ Tracked ROI from advertising campaigns to analyze data for performance optimization.➤ Designed and executed proposal presentation to new clients.➤ Customer retention by executing excellent follow-up and communication to existing clients.➤ Participated with sales force in pre-site visits to assess client needs.➤ Conducted periodic status meetings to assure satisfaction.