I provide leadership for brand management, creative direction, digital content creation, and audience development. I direct the multi-channel marketing and promotion for the wide reaching Ailey organization. I supervise a seasoned team of marketers, digital and social media producers, designer, web manager, and sales team, as well as outside marketing consultants .

Direct and execute the marketing, revenue and sales strategy for Alvin Ailey American Dance Theater. Work includes crafting game changing marketing plans to increase brand awareness, engagement, audience attendance and maximize revenue.• Direct Brand and performance marketing initiatives from concept to implementation including; budget creation, design, media buying and content strategy.• Hire and guide external agencies with targeted consumer marketing (millennial, influencer, diversity, cultural)• Analyzed and manage paid digital marketing campaigns across Facebook, Instagram and Adwords • Direct digital and social marketing strategy: IG- 286,000 followers, FB-677,000 fans• Producer of BattleTalk, a video series between Artistic Director, Robert Battle and notable guests including Wynton Marsalis and Bryan Stevenson • Developed the content and marketing strategy for the Ailey’s Virtual Content in 2020, over 10 million views achievedLeadership• Provides the thought leadership, visionary outlook and direction for all things Ailey marketing; • Connector and communicator of the vision and mission of the Ailey institution

Recruited to lead the organization’s marketing strategy and sales activities. Provided leadership, communication, and coordination to a team of eleven. Allocated a $3.8 million department budget and directed research tactics with the goal of maximizing marketing effectiveness and sales. Managed external creative and media agencies. Secured marketing program comprehension and buy in; presented programs to executive team, board and staff.

Led the organization’s marketing operations and sales activities. Devised and executed marketing campaigns for the Celebrity Series brand and 35-50 annual performances, using traditional, online and social media methods, email, event and promotional marketing. Achieved multiple promotions from Coordinator to Manager, to Associate Director due to success in positions.