Lara F. Email and Phone Number
Lara F. work email
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Lara F. personal email
Lara F. phone numbers
➥ I am a strategic, driven, and focused professional with a seasoned analytics background, a history of delivering actionable business insights, and a talent for aligning teams around common goals. I have deep experience providing analytics leadership, guidance, and strategic direction for multiple high-profile organizations; optimizing reporting practices and generating dashboards that guide and inform high-level business decisions; conducting in-depth data analysis to identify trends, opportunities, and growth drivers; and carefully shaping the processes and policies that sustain an efficient, productive, and highly competitive organization.➥ I am a supportive team leader with a strong ability to take charge of projects, train and empower others, and motivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionally develop, and inspire her team. I have the ability, expertise, and coaching skills to drive my team to success.➥ I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ball rolling in the right direction. Whether I’m sending out emails, communicating with a team member, presenting to a crowd, or anything in between; I communicate quickly, accurately, and effectively.➥ I am an agile thinker who is highly adaptable and quick on her feet. In today’s rapidly evolving business environment, what worked yesterday may not work tomorrow. I have the experience and the dexterity to stay one step ahead of change, shift gears when the context calls for it, respond effectively to evolving industry trends, and drive my organization to success.☛ Key Skills ☚ ✦ Analytics & Visualization ✦ Customer Experience Optimization✦ Customer Journey Mapping✦ Market Research/Voice of Customer✦ Training & Talent Development ✦ Process Improvement/Optimization
Accenture
View- Website:
- accenture.com
- Employees:
- 10
- Company phone:
- (187) 788-9900
-
Business Architecture ManagerAccenture Nov 2024 - PresentDublin 2, Ie
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Analytics ConsultantCox Communications Oct 2023 - Nov 2024Atlanta, Ga, UsI was accountable for leading various initiatives to modernize and standardize web analytics practices, identifying areas for improvement, and ensuring best practice usage of the Adobe Analytics platform for a leading provider of digital video, internet, phone, home security, and automation services.Some of my key contributions included:➥ Conducted a 3-month analysis of Cox Communications' website and apps to identify and capitalize on improvement opportunities, resulting in enhanced user tracking and engagement capabilities throughout the customer journey.➥ Developed multiple customer journey maps to provide a greater understanding of consumers’ purchasing decisions, resulting in a frictionless website experience and increased revenue.➥ Authored a solution design reference and established a data dictionary to inform data collection and reporting efforts.➥ Enhanced the quality, accuracy, integrity, and reliability of data collection, synthesis, and analysis. ➥ Increased Adobe Analytics adoption, utility, and ROI across all departments.➥ Provided employees with a strong foundation in Adobe Analytics usage, unlocking new business opportunities. -
Manager, Digital Analytics And InsightsBlastx Consulting Oct 2017 - Oct 2023Roseville, California, UsI joined BlastX Consulting in 2017, where I led a team of up to 5 consultants and managed a suite of projects to embed data analytics best practices into all aspects of customer operations. Among my contributions, I set up user tracking systems to measure the reach and impact of marketing or business efforts.Some of my additional contributions include:➥ Analyzed customer data to identify trends, stories, and improvement opportunities.➥ Ensured value realization of customers’ investments in BlastX Consulting services.➥ Delivered Adobe Customer Journey Analytics virtual live trainings for ~500 Medicare.gov and Healthcare.gov staff.➥ Created training materials to provide staff with a strong foundation in the data analytics tool.➥ Led a 3-member Strategy & Analytics team, partnering with the Implementation team to embed tracking code in 3 large government websites.➥ Achieved 100% team retention; enabled 2 members to promote to progressively senior positions.➥ Overhauled Smartwool’s reporting practices across all marketing channels, resulting in the attribution of 99% of sales via Adobe Analytics. -
Senior AnalystSiriusxm Jun 2016 - Oct 2017New York, Ny, UsI joined SiriusXM in 2016, where I oversaw the entire digital analytics function for a company serving 27M+ customers annually. I orchestrated data analytics activities across multiple channels (including the SiriusXM application and website) to optimize financial performance and enhance marketing effectiveness.Some of my key contributions include:➥ Modernized and optimized analytics procedures, resolving a 6-month backlog of analytics in just 3 months. ➥ Built productive relationships with multiple team leaders, collaborating to streamline data collection and reporting practices.➥ Developed and automated reports for marketing personnel.➥ Enhanced self-service capabilities by training staff in report maintenance/update practices. ➥ Orchestrated social media and website reporting to demonstrate the viability of the newly launched Beatles channel. -
Senior Multi-Channel Marketing Analytics Lead For Shire PharmaceuticalsIndegene Jan 2015 - Jan 2016Princeton, New Jersey, UsAs Senior Multi-Channel Analytics Lead, I was responsible for managing all analytics efforts – from initial planning through to insights delivery – for high-profile clients including Shire Pharmaceuticals and Bristol-Myers Squib.Some of my contributions include:➥ Leveraged analytics tools to conduct deep dives into customer data, develop data visualizations, and deliver actionable recommendations that fueled business growth.➥ Designed a strategy combining digital and traditional marketing analytics, resulting in improved decision-making capabilities across various marketing channels.➥ Compiled data and information for healthcare practitioners and consumers, facilitating the successful launch of a new indication for an existing ADHD drug.➥ Automated reporting practices, providing greater visibility into KPIs across all marketing channels. -
Research & Analytics ManagerWarner Bros. Discovery Jan 2013 - Dec 2014New York City, UsAs Research and Analytics Manager, I performed extensive research (including focus groups, site surveys, and data analytics) to identify opportunities for the Travel Channel.I provided data-informed insights, advertising guidance, and reports that increased web traffic and video views. Some of my contributions include:➥ Instituted new analytics reports for multiple channels including the Food Network, Travel Channel, and HGTV's social media platforms. ➥ Built a repository of research and data insights to inform strategic decision-making efforts.➥ Increased website traffic by 20% and video views by 20%.
Lara F. Education Details
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The Johns Hopkins University - Carey Business SchoolMarketing & Business -
University Of MarylandEbusiness: Concentration In Marketing Intelligence And Research Systems
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The University Of British ColumbiaDigital Analytics
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American UniversityLiterature
Frequently Asked Questions about Lara F.
What company does Lara F. work for?
Lara F. works for Accenture
What is Lara F.'s role at the current company?
Lara F.'s current role is Analytics Leader & Consultant | Data Analytics & Visualization | Customer Experience Optimization | Customer Journey Mapping | Market Research & Voice of Customer.
What is Lara F.'s email address?
Lara F.'s email address is la****@****tam.com
What is Lara F.'s direct phone number?
Lara F.'s direct phone number is +130140*****
What schools did Lara F. attend?
Lara F. attended The Johns Hopkins University - Carey Business School, University Of Maryland, The University Of British Columbia, American University.
Who are Lara F.'s colleagues?
Lara F.'s colleagues are Deepsikha Hazarika, Jaahnavi Sarvepalli, Bulbul Patidar, Zuzana Ursinyova, Vineeth Gowda, Shirley Zhou, Tias Chattopadhyay.
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