Lara Fabans

Lara Fabans Email and Phone Number

Lifecycle Marketing Operations Manager @ SoFi
Building A Suite 4700, San Francisco, CA 94129, US
About Lara Fabans

Marketing directors and VPs....Do you want the best one-to-one communication with your current and future customers? Email is not dead. And if you have an app, you can communicate using pushes or in-app takeovers. The key is the right message to the right person at the right time.You need to hire someone who will get the work done on time. I have a reputation of making things happen that I mastered as a project and program manager. I can see what needs to be done, and step in to help in whatever way I can. My key skills include:⦿ Content strategy⦿ Email marketing⦿ Content marketing⦿ Google analytics⦿ SEM including Google Ads, Bing Ads, and Facebook/Instagram ads⦿ SEO including backlinks, keyword optimization, blogging, social media⦿ Microsoft Excel pivot tables and macros⦿ HTML and Javascript⦿ CRMs including HubSpotI can be contacted at lara@lodestone-cs.com and I have a portfolio up at http://lodestone-cs.com/lodestone-portfolio-writing-samples/ If you want to do a free 15 minute strategy chat about your situation, you can get on my calendar here https://calendly.com/lodestonecs/strategy-chat“You have done such a wonderful job and I appreciate it. I will absolutely forward people to you and if we need anything I will absolutely ask”Brent HerdCEO at Have You Herd Media“It’s not easy to find dependable workers who produce amazing results and are as flexible with their time, but Lara fits the bill on all of these. I not only trust her with my copy- but with copy for my clients- my livelihood depends on her exceptional work. She comes through every time and it’s a peaceful feeling to know that if I’m in a pinch that I can rely on her. I can’t recommend her enough!”Diane Potter,Owner The Virtual Difference“What began as a temporary assignment through Elance has turned into a very satisfactory long-term relationship. Lara creates a monthly article for our company’s electronic newsletter. Always topical and to the point, it is always filled with good advice that leads the reader to our web site. She has enabled us to turn our attention to other important areas knowing the content will be first-rate.”Mark NicksTexas Metro Data & Mktg

Lara Fabans's Current Company Details
SoFi

Sofi

View
Lifecycle Marketing Operations Manager
Building A Suite 4700, San Francisco, CA 94129, US
Website:
sofi.com
Employees:
1
Lara Fabans Work Experience Details
  • Sofi
    Lifecycle Marketing Operations Manager
    Sofi Feb 2022 - Present
    San Francisco, California, Us
    Converted VitaminT to perm. Specialized in quick and accurate turnarounds for multiple BUs specializing in Member and Brand initiatives including Faces of Finance, Sarah Hyland, Tori Dunlap, Vivian Tu, and stadium related campaigns. Assisted with the launch of new BU Spend Better to success. Promoted to manager of a small team. Continued providing email and MHF card support for events, SoFi Plus, rewards, SMB loans, and Relay. Most proud of working with a great team and diving in where I could assist.
  • Lodestone Consulting Services, Llc
    Lifecycle Marketing Consultant Specializing In Email Marketing
    Lodestone Consulting Services, Llc Feb 2007 - Present
    Los Gatos, Ca, Us
    Owner of an online marketing company specializing in data driven solutions including content strategy, content audits, competitive analysis, email marketing, and more. Deep expertise in SEO/Keyword research, PPC ads, social media, competitive research & analysis, data mining, and email marketing.Update HTML and Javascript in Wordpress for embedding code like Google Analytics and Facebook pixel. Updated PHP code in Shopify for custom modifications in eCommerce stores. Also edited CSS/HTML for newsletter templates. QA'd websites and emails before release.I've manipulated data in Excel including Pivot tables and wrote macros. I've created SQL queries to pull segments out of raw server data.Created and edited videos. Optimized audio. Embedded in websites.Clients ranged from large (IBM) to medium (RMR Financial) to small (Mass4) and everything in between.
  • Mass 4 Service, Inc.
    Search Engine Marketing Manager
    Mass 4 Service, Inc. Mar 2016 - Present
    San Jose, Ca, Us
    Set up and manage Google Adwords. Monitor Google Analytics to identify opportunities. Competitive analysis. Created videos for marketing channels.
  • Fondalo
    Freelance Blogger
    Fondalo Mar 2021 - Mar 2023
    Writing 850-1500 word SEO optimized blogs on a variety of topics for multiple clients of the agency.
  • Vitamin T
    Email Marketing Consultant At Sofi
    Vitamin T Jun 2021 - Feb 2022
    Boston, Ma, Us
    Lifecycle marketing for Membership and some Relay initiatives (Email, Push and In-App messaging) in Braze. Created audiences. Updated existing emails. Created reports in Amplitude. Collaborated with marketing owners to create best customer experience and improve engagement. Created email using HTML and CSS utilizing templates and branding using Dreamweaver. Pulled images from XD. Built strong working relationships cross-team. Used project management experience to assist with scheduling. Managed communications for Stadium Sweepstakes confirmations.
  • Creatis
    Email Marketing Consultant At United Healthcare
    Creatis Oct 2021 - Dec 2021
    Minneapolis, Mn, Us
    Craft email communications in HTML for Salesforce team and created Outlook templates (OFT). Verified using Litmus.
  • Quiq
    Email Marketing Consultant
    Quiq May 2021 - Sep 2021
    Bozeman, Mt, Us
    Continuation of contract with Snaps post-merger. Writing emails, Researching speakers and speaker topics for conference.
  • Snaps
    Email Marketing Consultant
    Snaps Oct 2020 - May 2021
    New York, Ny, Us
    Assisted with setting up strategy and procedures for inbound marketing campaigns using HubSpot. Wrote and tested copy for workflows.
  • Climate & Capital Media
    Email Marketing Consultant
    Climate & Capital Media Nov 2020 - Jan 2021
    New York, Ny, Us
    Provided guidance in setting up systems and procedures for mailing multiple newsletters using MailChimp. Set up and managed solo ad in December and January followed up with detailed reporting.
  • Phh Mortgage
    Freelance Blogger And Content Strategist
    Phh Mortgage Aug 2012 - Aug 2018
    Mount Laurel, Nj, Us
    Researched and wrote blogs (2-4/week) on mortgages, FICO, home buying, home selling, Realtor safety, and more. Created content calendar to target holidays and keyword surges.
  • Innovyx
    Senior Account Executive
    Innovyx Apr 2011 - Nov 2011
    As the senior account executive, I was responsible for execution of day-to-day email campaign production, and other account activities. I managed and guided projects delivering exceptional client service and added value at every stage. I was also responsible for providing a presentation to the client on industry trends. The client was Adobe.
  • Mcclatchy Interactive (Knight Ridder Digital)
    Senior Online Marketing Program Manager
    Mcclatchy Interactive (Knight Ridder Digital) Nov 2005 - May 2007
    Defined email and registration strategies, analyzed financials and current offerings to make recommendations for more effective email campaigns using CheetahMail, Lyris, Datran Media, and Exact Target. Managed relationships with sales and producers for registration strategies.Pulled data for sales to help them to achieve their goals selling email advertising.Created slides to assist management with their presentations.
  • Yahoo
    Product Manager
    Yahoo Jun 2005 - Oct 2005
    Sunnyvale, Ca, Us
    Provided lots of deep research for Yahoo Auctions - keywords, competitive analysis, content audits for support documentation. Interviewed top clients for new ideas for growth. Set up and ran charity auction for Naomi Campbell.
  • Cisco
    Program Manager
    Cisco Sep 2004 - Jun 2005
    San Jose, Ca, Us
    Updated existing program schedule and managed five groups for multimillion dollar video conferencing system. Analyzed bug open to close rate and presented recommendations to reduce time to completion. Created and edited macros in Microsoft Excel. Created pivot tables to pull information for PowerPoint presentations to management and team.
  • Lodestone Software, Inc.
    Software And Web Development Consultant
    Lodestone Software, Inc. Nov 1998 - Sep 2004
    Created RFPs and assisted with Biz Dev for multiple companies. Wrote in perl, PHP, Visual C++ for web and standalone applications. Developed database applications in mSQL, mySQL, MSSQL, and Oracle.
  • Adobe
    Software Test Engineer
    Adobe May 1996 - Sep 1998
    San Jose, Ca, Us
    Wrote text procedures and scripts in C and Perl for multiple projects.
  • Silicon Graphics
    Various
    Silicon Graphics Sep 1989 - May 1996
    Dubai, United Arab Emirates , Ae
    Started in Technical Support Identified opportunities to create content.Moved into project management creating additional content to assist with support.Added in software testing.
  • Apple
    Analog Design Engineer
    Apple Jun 1988 - Sep 1988
    Cupertino, California, Us
    Worked with team on modem for laptop.

Lara Fabans Skills

Email Marketing Online Marketing Web Analytics Online Advertising Direct Marketing Social Media Marketing Seo Analytics Copywriting Social Media Wordpress Advertising Sem Strategy Google Adwords Ppc Digital Marketing Facebook Marketing Product Marketing Seo Copywriting Lead Generation Mobile Marketing Blogging Product Management E Commerce Digital Strategy Market Research Google Analytics Competitive Analysis Integrated Marketing Digital Media Organic Search Search Engine Optimization Interactive Marketing Content Strategy Social Marketing Affiliate Marketing Conversion Optimization Web Marketing B2b Marketing Pay Per Click Creative Problem Solving Online Lead Generation Social Media Measurement Search Engine Marketing Competitive Analy Online Marketing Analysis Traffic Generation

Lara Fabans Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    Electronic Engineering
  • American Intercontinental University
    American Intercontinental University
    Information Technology

Frequently Asked Questions about Lara Fabans

What company does Lara Fabans work for?

Lara Fabans works for Sofi

What is Lara Fabans's role at the current company?

Lara Fabans's current role is Lifecycle Marketing Operations Manager.

What is Lara Fabans's email address?

Lara Fabans's email address is lf****@****hoo.com

What is Lara Fabans's direct phone number?

Lara Fabans's direct phone number is +140865*****

What schools did Lara Fabans attend?

Lara Fabans attended California Polytechnic State University-San Luis Obispo, American Intercontinental University.

What are some of Lara Fabans's interests?

Lara Fabans has interest in Silicon Valley, Apture, Food, Hulu, Youtube, History, Kindle, Children, San Jose Sharks, Knitting.

What skills is Lara Fabans known for?

Lara Fabans has skills like Email Marketing, Online Marketing, Web Analytics, Online Advertising, Direct Marketing, Social Media Marketing, Seo, Analytics, Copywriting, Social Media, Wordpress, Advertising.

Who are Lara Fabans's colleagues?

Lara Fabans's colleagues are Pei-Ju (Pj) Sung, Alexander Jeon, Amanda Dodge, Tyler Salmon, Kanika Dewan, Karly Bryerman, Joseph Arlington.

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