Lara Fischman Email & Phone Number

Los Angeles, California, US

• Oversee operations, account management and project management. Marchio specializes in foundational brand work (market research, strategy and positioning, naming, messaging, visual identity, launch and implementation.
• Manage client relationships from director level to C-suite. Communications, budgeting, scheduling, and account planning.
• Manage and forecast resources and revenue.
• Lead brand launch and implementation practice, helping clients plan for executing, launching and maintaining brands and managing cross-functional workstreams.
• Cultivate new business and write proposals, statements of work and contracts.
• Develop and maintain bench of talent, vendors and partners.

Beverly Hills, CA, US

• Operations and planning, resource management, client liaison and project management for United Talent Agency’s Brand Studio. Brand Studio is a central service for UTA and a revenue-generating business serving external.
• Managed a high volume of marketing, brand strategy, and identity projects spanning research, naming, strategy, and design from planning through production, across traditional and digital platforms.
• Planned and directed major company-wide initiatives. Established scopes, budgets and timelines; managed internal teams and external partners; communications strategy and implementation with a broad array of.

Los Angeles, CA, US

• Account lead for Maruchan, Inc. and Bright Horizons
• Led relationships with key clients from Director to C-level roles
• Oversaw engagements in brand strategy, identity design, website design and production, communications planning, campaign development and production (social media and broadcast), and annual planning and budgeting
• Identified, scoped and closed new business opportunities with key clients, and support new business through proposal and pitch stages to close
• Managed revenue reporting and forecasting

Los Angeles, California, US

• Account Director for Turner networks, A+E Networks, and AMC Networks
• Led relationships with key clients in marketing and research roles, from Director to C-levels, for engagements spanning research, strategy, design and production
• Identified, scoped and closed new business opportunities with key clients
• Cultivated best practices in account management with internal teams

New York, New York, US

• Led Account Management/Project Management group for S+G's Los Angeles and San Francisco offices, managing direct reports from Coordinator to Account Director levels. Defined training initiatives oversaw annual review.
• Led key client relationships on successful, long-term branding engagements in B2B and consumer spaces. I helped S+G's clients navigate large-scale branding programs from building their teams, setting up processes for.
• Ensured profitability at a project, client and office level
• Identified, pursued and closed organic business opportunities
• Managed internal teams and managed project workflow for up to 20 active projects at any given time
• Industry experience includes financial services, travel (airline), technology, professional services, and electric utility. Clients included Wells Fargo, Southwest Airlines, Western Digital, HDR, Credit Karma, Dow.

Day-to-day account oversight and long term strategic direction for an international kids' entertainment/gaming brand, including creative and production for broadcast, online and print; development and implementation of brand strategy; online media planning and buying; new business development.

Lambesis Agency, Carlsbad, CA, Account Supervisor (March - June 2009; Oct. - December 2009)Clients in the technology and women's apparel categories; Brand strategy/positioning, online, print, OOHThermador - Acting Brand Marketing Manager (June 2009 – October 2009)Day-to-day brand communications; management of agency partners; development of affinity.

US

• Client: Hyundai Motor America
• Developed and implemented brand strategy across collateral and point-of-sale; planned and managed multi-million dollar production budgets including photography, pre-press and printing, in conjunction with art buying.
• Contributed to successful new business efforts Client: Thermador Kitchen Appliances
• Developed brand initiatives and oversaw day-to-day account functions including media planning/buying; campaign development and production (including art buying and producing); interactive advertising and website.

US

Ma, American Studies

Ba, English

Education record