Lara Fischman Email & Phone Number

Los Angeles, California, Us

• Oversee operations, account management and project management. Marchio specializes in foundational brand work (market research, strategy and positioning, naming, messaging, visual identity, launch and implementation planning, marketing strategy and campaigns). • Manage client relationships from director level to C-suite. Communications, budgeting, scheduling, and account planning. • Manage and forecast resources and revenue.• Lead brand launch and implementation practice, helping clients plan for executing, launching and maintaining brands and managing cross-functional workstreams.• Cultivate new business and write proposals, statements of work and contracts.• Develop and maintain bench of talent, vendors and partners.

Beverly Hills, Ca, Us

• Operations and planning, resource management, client liaison and project management for United Talent Agency’s Brand Studio. Brand Studio is a central service for UTA and a revenue-generating business serving external clients. • Managed a high volume of marketing, brand strategy, and identity projects spanning research, naming, strategy, and design from planning through production, across traditional and digital platforms.• Planned and directed major company-wide initiatives. Established scopes, budgets and timelines; managed internal teams and external partners; communications strategy and implementation with a broad array of stakeholders; RFP’s for agencies and vendors; coordination of resources to meet launch deadlines; and training for post-launch managers of website and brand touchpoints. Projects ranged from the redesign of UTA's corporate website; the planning, launch and implementation of the new UTA brand identity across all internal and external touchpoint; developing, launching and managing UTA's email marketing program; and planning, design and production of Covid-related informational website and signage across all offices worldwide.

Los Angeles, Ca, Us

Account lead for Maruchan, Inc. and Bright Horizons • Led relationships with key clients from Director to C-level roles• Oversaw engagements in brand strategy, identity design, website design and production, communications planning, campaign development and production (social media and broadcast), and annual planning and budgeting• Identified, scoped and closed new business opportunities with key clients, and support new business through proposal and pitch stages to close• Managed revenue reporting and forecasting

Los Angeles, California, Us

Account Director for Turner networks, A+E Networks, and AMC Networks • Led relationships with key clients in marketing and research roles, from Director to C-levels, for engagements spanning research, strategy, design and production • Identified, scoped and closed new business opportunities with key clients • Cultivated best practices in account management with internal teams

New York, New York , Us

• Led Account Management/Project Management group for S+G's Los Angeles and San Francisco offices, managing direct reports from Coordinator to Account Director levels. Defined training initiatives oversaw annual review process for direct reports.• Led key client relationships on successful, long-term branding engagements in B2B and consumer spaces. I helped S+G's clients navigate large-scale branding programs from building their teams, setting up processes for success, socializing ideas, and overcoming unexpected hurdles along the way. • Ensured profitability at a project, client and office level• Identified, pursued and closed organic business opportunities• Managed internal teams and managed project workflow for up to 20 active projects at any given time• Industry experience includes financial services, travel (airline), technology, professional services, and electric utility. Clients included Wells Fargo, Southwest Airlines, Western Digital, HDR, Credit Karma, Dow AgroSciences (now Corteva), SMUD, Mindtree, and many others.

Day-to-day account oversight and long term strategic direction for an international kids' entertainment/gaming brand, including creative and production for broadcast, online and print; development and implementation of brand strategy; online media planning and buying; new business development.

Lambesis Agency, Carlsbad, CA, Account Supervisor (March - June 2009; Oct. - December 2009)Clients in the technology and women's apparel categories; Brand strategy/positioning, online, print, OOHThermador - Acting Brand Marketing Manager (June 2009 – October 2009)Day-to-day brand communications; management of agency partners; development of affinity program for trade including online and direct mail components; online microsite and advertising development; product marketing and training support materials; coordination with corporate communications; assessment of regional and national sponsorship and partnership opportunities

Us

Client: Hyundai Motor America• Developed and implemented brand strategy across collateral and point-of-sale; planned and managed multi-million dollar production budgets including photography, pre-press and printing, in conjunction with art buying and production departments; assessed and presented creative; managed internal resources, including junior account team• Contributed to successful new business efforts Client: Thermador Kitchen Appliances• Developed brand initiatives and oversaw day-to-day account functions including media planning/buying; campaign development and production (including art buying and producing); interactive advertising and website development production; and collateral development and production (including print buying and production management)

Us

Ma, American Studies

Ba, English

Education record