I specialize in delivering actionable consumer insights and data-driven strategies that empower brands in the cannabis, food, and CPG industries to thrive. With over 20 years of experience, I seamlessly blend qualitative and quantitative research methodologies to help businesses make informed decisions about product development, brand positioning, and market expansion.In the cannabis space, I’ve become a trusted consumer insights partner for companies navigating this dynamic and highly regulated market. What sets me apart is my contrarian thinking approach—questioning assumptions, critically examining data, and crafting scrappy, creative strategies that deliver results. Whether you’re developing dosed edibles or launching a new line extension, I help you begin with the end in mind, ensuring your goals are met efficiently and effectively.I’m proud to serve as a curiosity-driven, solutions-focused maverick and hands-on, strategic thought partner to my clients. My overarching goal is to democratize market research, making it accessible to businesses of all sizes. Fordis Consulting was founded to take on projects that are too small for traditional agencies, delivering unsurpassed value while helping businesses move beyond guesswork to make consumer-driven decisions.If you’re ready to uncover the insights that will drive your brand forward—whether in cannabis, food, or CPG—I’d love to connect.
Listed skills include Market Research, Qualitative Research, Focus Groups, Marketing Research, and 39 others.