🚀 Partnering hand in hand with Goldstone Financial Group's visionary CEO, I spearhead our marketing engine, driving strategic initiatives that propel our brand into the limelight, turbocharging client acquisition, and fueling revenue growth. My playbook? A fusion of data-driven market analysis, cutting-edge digital strategies, captivating seminar engagements, and a sprinkle of traditional media wizardry. 🌟🔍 Armed with an eagle eye for market trends and a knack for truly listening to the voice of our clients, we're crafting innovative campaigns that attract our target audience and cement Goldstone's dominance in a fiercely competitive landscape. 💼💡 Leading a crack team of seasoned marketing mavens, we blend creativity with analytical precision to deliver campaigns that not only stand out but also leave a lasting imprint on our industry.We're not merely crafting campaigns; we're curating experiences that consistently enhance our clients' journey and reinforce the Goldstone brand at every touchpoint. 🌐

Manage key partnerships within the Financial Services, FinTech and Financial Services Marketing industries to provide solutions to financial advisors looking to grow their businesses. Host White Glove's podcast: The FAST Podcast (Financial Advisor Strategy Talks). Collaborate with our partners and coaches to provide training and education to financial advisors around marketing best practices, practice management hacks and presentation skills.

Responsible for leading the Enlighten 567 program, designed to bring financial literacy to families across the United States, enabling them to make smart financial choices for the betterment of their future. In our exclusive partnership with The Society for Financial Awareness (SOFA), Enlighten 567 sources trusted, vetted financial professionals to host financial education workshops on topics ranging from budgeting and investment fundamentals to insurance and retirement planning, plus everything between.Host of the FAST Podcast (Financial Advisor Strategy Talks) for White Glove, helping financial experts be better educators and advisors to their clients.

As the VP of Product and Product Marketing I've led our transition from a single-product to a multi-product company, adding multiple virtual/online products to our in-person seminars. I've been responsible for competitive research, price modeling, developing MVPs for an initial go to market strategy and then continually iterating to improve our products in a fast, agile environment. I've performed most of the roles and responsibilities associated with the launch of our new products in order to become a subject matter expert, and then I've switched gears and put on my teacher/coach hat to sell and train our sales and marketing teams on the new products. Relying heavily on my sales, marketing and coaching skills, I have studied the performance of our advisors and created scorecards, best practices guides, master classes and samples to help our customers achieve success. I regularly meet with our customers to learn their feedback and suggestions, and I provide coaching and training to our advisors who face challenges. I've built this department from the ground up and have been responsible for hiring and managing of our product managers. There's nothing I value more than learning and helping others improve themselves.

In my role as VP of Business Development, I was responsible for leading and developing a team of five to expand our share of the total addressable market beyond financial advisors in the US. I built workshop programs, presentations, go to market strategies, sales training and enablement programs, advisor enablement programs and marketing collateral. We launched three new verticals (one in a new country): US estate planning attorneys, US real estate professionals and Canadian financial advisors. Coordinated our GTM strategy for marketing and selling in Canada and worked with our Canadian legal team to ensure we were compliant. Published articles and white papers in support of our new verticals. Secured sponsorships and provided keynote speaking at several Canadian financial planning and US estate planning conferences. Brokered strategic partnerships with leaders in Canadian finance as well as US Estate Planning groups.

As Director of Business Development, I narrowed our focus for new verticals to three main ones: US real estate, US estate planning attorneys and Canadian financial advisors. Performed extensive market research for each of these. Created workshop programs and supporting materials to enable our first workshop hosts in these new verticals to present their workshops. Made many of our first sales in these new verticals and then passed those relationships off to the sales team. Worked with Marketing and Operations to create internal processes that facilitate sales to the new vertical clients. Provided coaching and training to the Sales team. Worked directly with agents, attorneys and advisors as well as national sales managers, regional sales and marketing managers, and firm owners/founders to keynote at their company conferences or present our solutions to their teams. Developed strategic relationships with industry partners for content, conference sponsorships, etc.

I joined the company to help develop new verticals for our business. Researched multiple industries to determine whether our marketing services for educational seminars business could work in industries like real estate, medical/healthcare, stem cell therapy, orthodontics, solar energy products, etc. Learned quickly which new verticals helped leverage our core competencies and which didn't. Supported sales team on sales calls when new opportunities outside of our current verticals arose.

Lara Galloway is an author, speaker, business coach and host of the Mom Biz Solutions Show podcast. Her passion is helping entrepreneurs create and run businesses that honor their priorities and make them successful and happy.Her book, Moms Mean Business: A Guide to Creating a Successful Company and a Happy Life as a Mom Entrepreneur, published by Career Press, offers inspiration, advice, and a healthy dose of how-to. She's a frequent speaker across the US and Canada within the entrepreneur and leadership communities, having spoken at MBPA’s Women and Leadership in the Workplace Conference, BrandCamp, StartupGrind Detroit, WordCamp, LA2M and at the Social Media Club of Detroit. She has also spoken at most of the major blogging and women in business conferences in the US and Canada, including: BlogHer, BlissDomCanada, Women In Biz Conference and many private company events.She is frequently interviewed for her expertise on work/life balance, starting and running a successful small business, marketing your business on Social Media, and creatively managing your time by Inc., Fast Company, Forbes, Crain’s, The Chicago Tribune, and More Magazine. Her extensive online influence and unique approach to coaching mompreneurs to success have led to her being named one of “30 Women Entrepreneurs to Follow on Twitter” and one of the “100 Most Powerful Women on Twitter.” When she’s not working, she’s wrangling her three kids with her husband, drinking good wine or micro-brewed beer, and baking something with lots of calories since food is her love language. She loves living in Michigan, especially when it's 80 degrees and sunny.

Provided expert life coaching, goal-setting, and accountability to clients ready to take responsibility for the way their life turns out.

MomBiz.com is a global coaching and training company teaching mom entrepreneurs to create and run successful businesses and raise successful families. We offer solutions to small business owners in three main areas: Mindset, Management, and Marketing. Typical challenges include:- How to make big business decisions- How to create a schedule that works for you, your family and your clients- How to write a business plan that motivates the heck out of you everyday- How to attract your ideal clients who will gladly pay you what you're worth- How to use do-it-yourself marketing strategies (like blogging, content marketing, Social Media marketing, networking, podcasting, speaking and video) to attract your ideal clients- How to quickly and easily make more money right now- How (and which tasks) to delegate so you can be more successful and efficient- How (and when) to expand your team so you can grow your businessWe also serve brands who offer solutions to mom entrepreneurs by positioning them in front of our vast online network and providing the ability to connect with tech-savvy, influential women business owners.The MomBiz umbrella includes:MomBizRetreat.com - Weekend getaways in the US & Canada for mom entrepreneursMomBizAcademy.com - The 'MBA' for mompreneurs (group coaching program)#MomBizMondays - Weekly Twitter partiesMomBizCoach.com - Private coaching for individuals and speaking to groupsMomBizConsulting - Brand strategy and business development for mom-owned businesses and the larger brands who want to connect with them

International Coach Federation (ICF) accredited Life Coaching and Leadership Training and Certification

Served as key relationship manager between General Motor's eCommerce division and IBM's eBusiness Solutions team. Responsible for managing multi-million dollar eCommerce contract and managing a team of 15 to ensure systems performance and 99.99% uptime. Developed new solutions and initiatives as client needs changed.

Worked with IBM teams to perform skills gap analysis for Fortune 500 companies like NYL and Empire BCBS to help migrate their staff from old technology to new systems, and then to coordinate and deliver the training needed.