Lara García Email & Phone Number

Spain

Madrid, Community Of Madrid, Spain

Valencia

Valencia

Profesor de marketing en inglés a 25 chicos/as de cuarto curso. (Val. media 9,4 de 10).

Valencia

Bioinicia is a pioneering company dedicated to the development and manufacture of nano and microstructured materials with applications in food, biomedical, packaging and pharma industry.

Valencia

- Definición junto a cofundador de visión, modelo de negocio, posicionamiento de marca en base a tendencias, entorno de mercado, conocimiento extenso de consumidor. (200k euros presupuesto para testar oportunidad de negocio).- Diseño y desarrollo MPV, encaje producto- consumidor, producto-cliente de hostelería.- Definición, desarrollo de imagen de marca.

- Impulsar servicios comerciales de empresas de la Comunidad Valenciana en el mercado. (más de 30 servicios anuales: búsqueda de importadores, análisis de mercados, acciones comerciales), impartir seminarios a más de 30 empresarios.

Sydney, Australia

Founder of international marketing and business development agency in Australia and Spain.

Sydney

(2014) Shopper Marketing Executive for the DIAGEO portfolio at Key Accounts: IBA. (1600 liquor stores nationally). (2013) Shopper Marketing Executive for the DIAGEO brands at Coles Liquor (800 stores nationally)(2012) Shopper Marketing Executive Rum Portfolio at Coles Liquor, Woolworths, IBA and independent liquor stores. Developed and implemented 12.

Brisbane, Australia

Aim to recruit new leads to the business in its early stages.

Brisbane, Queensland, Australia

Madrid Y Alrededores, España

• Led and integrated marketing and commercial plan with the support of the sales market research department that untapped a business opportunity in an underperforming región of Spain for scotch.
• Co led with the marketing manager the development of an integrated marketing communication campaign, KEEP WALKING PROJECT, with main focus on Digital advertising as well as social media campaigns and Public.
• Co led with the marketing manager and Digital team the development of an integrated customer relationship management program.
• Co led with the marketing manager and Digital team the implementation of a marketing conversion program at scale, JOHNNIE WALKER BLACK SOUL to deliver at scale trial to the brand. Program exported to France and Portugal.
• Co led with the marketing manager and the digital team in the development of an integrated marketing communication campaign, JOIN THE PACT, with key emphasis on a digital Campaign, mass media advertising and Public.

Madrid Y Alrededores, España

• Co led with the marketing manager the innovation process of two concepts from their early stages of concepts into physical products to be tested in the market. Support the marketing manager in the research stage.
• Project was recognized to untap a business opportunity in the spirits industry. Currently, one of the products is been rolled out to 2000 bars in Spain.

Madrid, Spain

• L’Oreal is the leading cosmetic company worldwide. Fructis was the third leading brand within the hair care market.
• Assist the brand manager with the launch of a marketing campaign of a new line of hair care cosmetics: Fructis silky waves.
• Assist the brand manager with the implementation of off trade promotions in the off trade as well as develop educational marketing materials for the sales force to ensure best reasons why to sell our products.

Digital Fundamentals Certificate - Business Disruption

E Commerce And Marketplaces Diploma, E Commerce And Marketplaces, 8,7

#ecommerce , #crm , #cro , #marketplaces

Executive Program In Digital Marketing, Marketing, 8,9

- Diploma de Estrategia de Marketing Digital - Diploma de Inbound Marketing, SEO - Diploma de Outbound Marketing (SEM y Redes Sociales).

Master De Ciencia Tecnología E Innovación

Online Digital Product Management, Marketing/Marketing Management, General

Activities and Societies: Digital marketing, Markeging, Digital product management,

Digital Marketing Certificate, Marketing, 9.5/10

Master In Marketing, Marketing, Top 5%.Received An Award For Academic Excellence In Recognition To Performance

International Business School, Business

Business Degree (5 Years), Business Administration And Management, General

Digital Fundamentals Certificate In Business Disruption, Administración Y Gestión De Empresas, General

#Digitalbusiness, #businessdisruption, #digitalmarketing, #innovation #productmanagement