Lara Abdulhadi Email & Phone Number

Orchestrating marketing strategies across two regions, Middle East and Europe, spanning 10 countries and 27 branches to drive business growth.Simultaneously serving as a Brand Manager for three distinct F&B concepts (Buffalo Wings & Rings/Chixter/The Pizza Maker), overseeing a team of 4 product owners to ensure consistent brand excellence.Providing dedicated support to franchisees, collaborating closely to enhance their marketing efforts and drive increased sales.Collaborating with cross-functional teams to align marketing strategies with broader business objectives and franchisee needs.Contributing to the expansion of the franchise network through effective marketing initiatives and strategies.Spearheading innovative marketing campaigns and initiatives to stay ahead in a competitive industry.Leveraging data analytics to derive actionable insights, enabling data-informed marketing decisions.Effectively managing marketing budgets to optimize ROI and resource allocation

Spearheaded digital marketing and social media strategies for diverse clients, providing expert consultation, defining strategic and tactical key performance indicators (KPIs), and executing comprehensive online and digital presence initiatives to boost online engagements and generate leads for specific target audiences.Key Achievement: Pioneered the establishment of a Marketing Department for a F&B International client seeking to outsource their division, delivering a seamless transition and ensuring the continued success of their marketing efforts.

Conducted comprehensive training sessions on various aspects of social media, encompassing social media marketing, advertising, content generation, blog writing for SEO, and influencer marketing. Delivered tailored training programs to both corporations and training centers, enhancing participants' digital skills and knowledge.

Coordinated end-to-end social media strategies and implementations for diverse clients spanning various industries. Conducted thorough evaluations to ensure alignment with clients' objectives and achievement of desired outcomes.Oversaw all aspects of client management, encompassing communication, conflict resolution, and rigorous adherence to deliverable compliance.Key Achievements:Innovative Social Media Solution: Pioneered and marketed "BUZZ Manager," a cutting-edge social media management system. Successfully introduced it to other agencies on a subscription basis, providing them with an automation tool for content management and platform moderation ahead of social networks' incorporation of similar features.

Dot.Jo

In my capacity as a Social Media Strategist, I chart the course and define the strategy for a range of clients. Simultaneously, I provide guidance and mentorship to a team of Social Media Officers, ensuring they are well-trained, effectively communicate, and adeptly moderate online platforms.I also take charge of content and visual approvals for social media, rigorously adhering to the guidelines of various Social Networking Sites. My role necessitates staying abreast of dynamic market trends and relevant events to inform and enrich our strategic decisions.

Dot.Jo

My role began with the critical responsibilities of page moderation and facilitating effective communication. These duties were complemented by content creation, in-depth competitive analysis, vigilant competitor monitoring, and serving as the primary conduit for addressing technical issues and client inquiries.I further provided valuable insights by delivering weekly and monthly status reports. Additionally, I contributed to our client-centric approach by conceptualizing customized Application/Games ideas tailored to fulfill specific client requirements.

Successfully led remote teams in both Amman and New York, fostering seamless collaboration to develop and execute cross-organizational integrated marketing strategies.Offered comprehensive writing and editing support for all outbound member communications, including promotional materials, website content, outgoing newsletters, and various published materials such as brochures and flyers.Reviewed and edited existing promotional content to enhance marketing effectiveness, bolster online presence, and ensure strict adherence to brand guidelines.

Played a pivotal role in the development, planning, coordination, and execution of a wide range of activities aimed at promoting sustainability at the NYIT undergraduate campus. These activities included seminars, conferences, workshops, short courses, clubs, shows, public events, and other related programs. Additionally, I supervised the student life organization's work, meetings, and strategic plans.As the Editor-in-Chief of College Daze Magazine, I held the following responsibilities:- Oversaw the final editing of all accepted articles, ensuring their quality and adherence to editorial standards.- Prepared final articles for layout, ensuring they were well-presented and engaging for readers.- Reviewed page proofs of the layout, guaranteeing accuracy and consistency in content.- Established and enforced deadlines for all assignments, ensuring timely publication of the magazine.

Plan and implement on campus activities at the NYIT Undergraduate Campus, including leisure and entertainment and seminars.

Masters, Mba

2008 Bachelors Of Science, Business Administration Management Of Information Systems Concentration

Activities and Societies: Press and PR for Student Life Organization (2006) Vice President of Student Life Organization (2007)

Igcse